Björn Owen Glad about what is the essence of today marketing in presentation from Power of Content Marketing conference in Warsaw

2. All marketers are liars

5. ”Consumers have changed. They no longer respond
well to being told what to buy or what to do. They are
well-informed, empowered and socially connected.
They choose the brands they give their money to, and
trust them to engage them intellectually and to do so
with authenticity.”
AdAge Future of Advertising Report

6. Truth builds trust

7. Be true
to the brand
Be true to the
audience
Be true to
yourself
PurposeSweetspot
Relation
The circles of honesty

8. Be true to your brand

9. True to your brand
Start with why, find your sweet spot and keep it real

11. ”People don’t buy
what you do. They
buy why you do it.”
– Simon Sinek

12. Purpose
”We want to create a better
everyday live for the many people.”

13. Be true to your audience

14. Their world of
interests and
needs
Our world of
products and
services
I want to fulfill
myself!
We want to sell!

15. ”Being honest is
what counts.”
”Make the ordinary
extraordinary”
”Your job is to make an
audience as excited and
fascinated about a subject
as you are”

17. Do something
Feel something

18. Be true to yourself

19. Are you making
content or are you
making a difference?
– Jay Baer

20. Best practice?

22. 11:46
11:46
11:46
11:46
11:46
11:46
11:46
11:46
11:46
11:46
11:46
11:4611:4611:46
11:46
11:46
11:4611:46
11:46
11:46
11:46
11:46
11:46
11:46
11:46

23. Black lives matter Pepsi matters?
What?

28. Good marketers
follow best practise.
Great marketers craft
their own.
/Jay Acunzo

29. Be true to your brand, true
to your audience and true
to yourself.
Take away

30. bjorn.owen.glad@spoon.se
@BjornOwenGlad
THANK YOU!