Too many brands produce content that doesn't deliver the stories that audiences crave. But GE isn't one of those brands. GE Reports, GE's award-winning news hub, reaches a huge, devoted audience and regularly goes viral on Reddit and tech blogs. Here, you'll learn: —Why most brand content is failing —The secrets to creating great original content that people actually want to watch and read —How top brands like Marriott, GE, and Coca-Cola create a culture of content within their organizations —How GE became a content marketing powerhouse, and how it's planning for the future

14. Beyond the Blog
“Sometimes you scrape your knee and a platform goes
away, but I’d say it’s a greater risk to not be there trying it.”
LINDA BOFF, CMO, GE
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15. A Culture of Content
GE REPORTS
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16. A Culture of Content
GE REPORTS: STREAMING AT 2,500 FEET
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17. A Culture of Content
GE REPORTS: PERISCOPE AND SNAPCHAT
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18. A Culture of Content
GE: FACEBOOK VIDEO AND FACEBOOK LIVE
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19. A Culture of Content
“It’s basically just old-fashioned shoe-leather reporting. You
have to go to the factories. You have to develop sources.”
TOMAS KELLNER, EDITOR-IN-CHIEF, GE REPORTS
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20. A Culture of Content
GE REPORTS: WRITING WORKSHOPS
Workshops with employees across the world lead to powerful stories.
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21. Q&A
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22. Thank you.
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