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25 Important Content Marketing Stats

As content marketing continues to evolve, so too do the stats surrounding its practice.

These up-to-date stats will inform your content strategy, boost your audience engagement, help you measure and optimize for success, and much more.

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25 Important Content Marketing Stats

  1. 43 percent of B2C marketers with a documented strategy considered themselves effective, vs. 33 percent of those without. -CONTENT MARKETING INSTITUTE STRATEGY
  2. 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, three times more than those without a documented strategy. -LINKEDIN TECHNOLOGY MARKETING COMMUNITY MARKETING
  3. 84 percent of B2B marketers said brand awareness was a top goal. -CONTENT MARKETING INSTITUTE
  4. 68 percent of content marketers back original content over licensed content. -CONTENTLY
  5. 70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013. -CONTENT MARKETING INSTITUTE 2014 2013 2014 2013 B2B B2C
  6. Creating more engaging content was B2B marketers’ top initiative for 2014. -CONTENT MARKETING INSTITUTE
  7. 48 percent of B2C marketers and 42 percent of B2B marketers now publish more than once a week. -CONTENT MARKETING INSTITUTE PUBLISH
  8. 57 percent of organizations now have two or more people dedicated to content marketing. -CONTENTLY
  9. 24 percent of organizations now devote 50 percent or more of their budget to content. -CONTENTLY
  10. Facebook now drives 25 percent of all Internet traffic. -SHAREAHOLIC
  11. Facebook posts earn 340 percent more shares than each of the other four major social networks—except for food content, which does better on Pinterest. -BUFFER PostPublic
  12. LinkedIn accounts for 21 percent of shares of high-engagement publications in the business vertical. -BUFFER
  13. 63 percent of B2B marketers rate LinkedIn the most effective social media platform. -CONTENT MARKETING INSTITUTE
  14. 51 percent of high-engagement publications are shared on Pinterest. -BUFFER
  15. Pinterest drives 5 percent of all traffic on the web, nearly three times as much as all non-Facebook social networks. -SHAREAHOLIC
  16. Leaders in data-driven marketing are more than six times more likely than laggards to report achieving competitive advantage in increasing profitability (45 percent vs. 7 percent) and five times more likely in customer retention (74 percent vs. 13 percent). -FORBES 0 5 10 15 20 25 30 35 40
  17. 25 percent of Gen Z’ers left Facebook in 2014. -ADWEEK
  18. 47 percent of content marketers reported better campaign measurement and 33 percent reported better campaign ROI as the primary benefits of using a tag management service. -EMARKETER
  19. 77 percent of marketers are confident in their data-driven approach. -MEDIAMATH 77%
  20. Having a documented content strategy nearly doubles the chance that you’re successfully tracking ROI. -CONTENT MARKETING INSTITUTE CONTENT
  21. B2B marketers cite web traffic (63 percent) and sales lead quality (54 percent) as their top metrics. -HUBSPOT 63% 54% WEB TRAFFIC SALES LEAD QUALITY
  22. Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return. -HUBSPOT
  23. 69 percent of data efforts are being focused on targeting of offers, messages, and content.. -MEDIAMATH
  24. Marketers who have prioritized blogging are 13 times more likely to have a positive ROI. -HUBSPOT
  25. Kraft estimates that it generates the equivalent of 1.1 billion ad impressions a year and a four-times-better ROI through content marketing than through even targeted advertising, according to Julie Fleischer, the company’s director of data, content, and media. -AD AGE

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