For most of us, the reason we do any marketing is to ultimately make more sales. However, while this may be the ultimate goal of any marketing strategy, there are a number of other very important objectives underneath that can/need to be achieved.

2. 1. Branding
Simple brand awareness and staying top of mind for recall when people have a need.

3. 2. Inform/Educate
Inform and educate the target market so that they have
the best information at each stage of the buyer decision process.

4. 3. Drive Traffic
Pushing your content through various channels e.g. email, social media, other sites,
will help attract visitors to your web site.

5. 4. Search Engine Optimisation
Google loves fresh and keyword rich content.
Other sites are also likely to link to you.

6. puuikibeach
5. Generate Leads & Increase Conversion
When people become leads they come to you educated.
Your content can also compel them to make the decision to buy from you (convert).

7. 6. Amplify Existing Relationships
Help customers come to the conclusion that they made the right choice by buying from
you or to expose them to other products or services you offer.

8. Content Grasshopper works with businesses to un-pack their
expertise and turn it into compelling content that gets customers to
take action. We help you produce enough content, that engages, in a
wide variety of formats and measure its effectiveness.
Visit us for more content marketing advice.
www.contentgrasshopper.com.au

9. image credits
Slide #1. "DSC_0811.jpg"is copyright (c) 2008 By OnTask and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #2. ‘Branding Irons' is copyright (c) 2008 By robstephaustralia and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #3. ‘Teacher In Classroom’ is copyright (c) 2006 By www.audio-luci-store.it and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #4. ‘Driving Cars in a Traffic Jam'is copyright (c) 2011 By epSos.de and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #5. ‘I'll Bring the Hot Dogs!' is copyright (c) 2009 By puuikibeach and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) licence
Slide #6. ‘busy day' is copyright (c) 2009 By zoetnet and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #7. ‘Old Couple (2)’ is copyright (c) 20027 By {inercia} and made available under a Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)