If you think about it, content marketing is just another platform for selling your business, so why not learn from the greatest sellers ever: car salesmen.

1. What a Car
Salesman
Can Teach You About
Content
Marketing

2. What a Car Salesman
Can Teach You About
Content Marketing
• At some point in our
adult lives, we’ve
probably had to say
goodbye to our car.
• If you’ve reflect on your
experience visiting
various dealerships,
then you know exactly
how persuasive a car
salesman can be: very.

3. Car salesmen are some of the most suave talkers in the
world. They have a distinct ability to:
• Earn trust
• Build rapport
• Convince you to close a deal

4. • Similarly, did you
know that your
content marketing
strategy is like a car
salesmen?
• In reality, the end goal
of content marketing
is just another form of
sales.
• When you understand
this, you can maximize
this avenue to the
max. Here’s how:

5. #1 Find Out What
Your Audience Wants
• Just as a car salesman
asks what kind of car
your looking for so they
can lead you in the
right direction,
determine what your
audience truly wants in
their content.
• This will give you the
opportunity to lead
them in the right
direction.

6. #2 Then Give it
To Them
• When you know what
your audience wants,
don’t try to dictate the
conversation. Rather,
find the market need
and then fulfill it.
• Of course, you can still
establish your own
brand, voice, and
authority while doing so!

7. #3 Avoid Sales Language
• Ever notice how car salesmen don’t push a specific car?
Instead, they want you to come to the conclusion on your
own so that you make the purchase.
• The instant you use sales language, your audience will
leave before you can even make an elevator pitch!

8. • In short, you want to provide value to your readers,
not sales-filled language!
• And the only way you can do that is to act like a car
salesman, find out what they want, and lead them
in the right direction!

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