7 Lessons from the Harlem Shake on Content Marketing
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The Harlem Shake became a viral YouTube sensation overnight. Marketers and brand builders can use these lessons to make their company stand out…
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7 Lessons from the Harlem Shake on Content Marketing
- 1. 7 Content Marketing Lessons from The Harlem Shake
- 2. We’ve all seen the videos: The Harlem Shake has taken YouTube by storm! Harlem shake videos all follow the same formula where a single person begins dancing before being joined by others. Some brands such as Intel have even taken advantage of the trend and released their own Harlem Shake videos. Content creators and marketers have plenty to learn from this viral fad. Let’s explore!
- 3. 1. Humor Sells! • More and more brands like Old Spice have taken advantage of a good ole laugh and incorporated it into their advertising. • Humorous content is more likely to go viral than serious content. • Consider that 60% of advertisements that go viral are produced by smaller companies who don’t take themselves as seriously as larger corporations.
- 4. 2. Do the Content Shake • The Harlem Shake has a clear formula: One guy starts dancing – others join. • Despite the predictable outline, each Harlem Shake video has an element of surprise and creativity. • Your content doesn’t have to reinvent the wheel. Just shake it up and add your unique voice and twist.
- 5. 3. People want to feel. • In content marketing, we often discuss how people should feel emotionally connected and invested. • Emotions aren’t always the only thing we feel. As Kid President once said, “Sometimes, it’s just time to dance.”
- 6. 4. Timing is everything • If a company tries to jump onto the Harlem Shake craze at this point they might tarnish their brand by being behind the trend. • Posting content at the right time can put your marketing on the map or even make your content go viral. If you were thinking of creating your own Harlem Shake video now, the internet might think you’ve missed the wagon.
- 7. 5. Be Spontaneous • Each Harlem Shake video was spontaneous and unexpected. • Even if your content and marketing plans have a formula, there’s plenty of room to be creative and spontaneous!
- 8. 6. Develop a Content Strategy • When Intel released their version of the Harlem Shake, there was likely a lot of planning that went on behind it. • They had to ensure that their “image” was protected in a video that is goofy and pushes that “invisible line.” • By developing a content strategy your brand will easily jump onto the next craze since you’ll have a solid idea of what your image is.
- 9. 7. Have Fun! • Why in the world do we still get stuck with boring commercials and marketing? • No one wants to do business with a boring business. This is 2013, so show your personality and get dancing!
- 10. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource writing service to suit your needs!