Building your brand doesn’t always require expensive consulting or glossy advertising campaigns. Learn four simple and affordable techniques for basic social media marketing, thought leadership, and more.
2. 4 Branding Techniques Cheaper
than a Newspaper Classified Ad
•A five-line classified ad in The New York Times costs $301.60!
•It depends on your industry, but I doubt the average company is going
to see more than a $300 ROI for such an ad.
•But, that’s okay – you don’t have to!
Building your brand can be done for a
heck of a lot less money than The
NYT’s $300 price tag – not to mention
much more effectively.
Here are 4 branding techniques
you can try for much less than a
newspaper ad.
3. Build Your Brand Through
#1 Thought Leadership
•You’re good at what you do – better than most people.
•Why not let people know about it?
Writing articles that
demonstrate your thought
leadership is a
great free way to build
your brand, trust, and
authority.
4. Send Out a Press Release
#2 About Your Company
•A press release is still an effective (and affordable)
method for disseminating your brand’s message.
•Press releases generally tend to create favorable
brand impressions in readers.
5. Partner With Local
#3 Organizations
Let’s say you’re an agency that specializes in email marketing
campaigns. Why not host a free seminar in your
community on creating a strong email marketing campaign?
• Partner with a local small business support
organization to make the event a success.
•Promote it through your social
media channels and include free
giveaways for people who share
the promotional content.
6. Stockpile Posts for your
#4 Company’s Blog
When business is slow, It’s a great time time to stockpile
posts for your company’s blog.
•A blog is a very affordable
way to enhance your
company’s image.
•Get ahead on your social
media calendar. If you put this
stuff off until the end of the
business week, it’s probably
not going to happen!
7. Monitor Your
Final Step: Results
How do you know that you’re actually
getting results from all of these efforts?
Track the success of your social media
efforts with social media monitoring
tools!
5 Great Social Monitoring Tools:
•Sprout Social •Google Email Alert •Technorati
•Mention •SocialMention
8. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf,
sharable content. Our goal is to work
with small companies in order to help
them reap the same results from
content marketing as the Fortune 500
companies. Content marketing is truly
scalable and can work for all
businesses and business sizes!