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HOUSEHOLD IN THE 
OPEN ELECTRICITY MARKET 
Lesson to learn from Italy 
Challenges, opportunities and 
risk for consumers 
Riga, 14 Marzo 2014 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
OPEN ELECTRICITY MARKET 
Electric market in Italy 
Open market, protection market, 
switching 
Consumers and open market 
What is the protection market 
Cost /benefit of open market 
Consumers interest 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
ELECTRIC MARKET IN ITALY 
Open market: 10 years (2004) 
Production: 
-50% gas/oil 
- 28% renewable 
-12% import (nuclear) 
 Cost 1Kwh: 20 cent/euro 
-50% energy 
-14% transport (grids) 
- 14% tax 
-20% contribution to renewable 
Regulator: Indipendent Authority Electricity, gas and water. 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
PROTECTION MARKET & 
OPEN MARKET 
 Total customers: 37 million 
-11,5 million open market (80% of consumption) 
- 25,5 million protection market (20% of consumption) 
Retail market (household 27 million) 
-5 million of open market 
- 22 million protection market 
 Switching 300.000 monthly 
-120.000 from protection to open 
-30.000 back from open to protection 
-150.000 inside the open market 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
WHAT IS THE PROTECTION MARKET 
Acquirente Unico 
It is a public company which buy electricity in the open 
market 
 In relation of the cost paid the Authority fix the tariffs 
for the protection market 
The price tariffs is very to mounts 
It is a market price in competition with the open 
market 
N.B. Acquirente Unico has a rule of information and ADR 
procedures 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
COST BENEFIT OF OPEN MARKET 
Main goals from the open market 
New investment in gas generation (positive) 
 better quality/service (positive) 
Indipendent Regulator (positive) 
Open market has a free choice (positive) 
Reduction of cost/ price (negative) 
Trasparency and consumers realtion (negative) 
N.B. Consumers on the open market are pain a bill + 
12,5% on electricity and +6,5% on gas. 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
CONSUMERS ARE LESS INTEREST 
TO OPEN MARKET 
Too many claims 
 Too many unfair practices 
To small the economic benefit 
 difficult/impossible to compare 
tariffs 
Too weak the protection by the 
Regulator 
Fondazione Consumo Sostenibile www.consumosostenibile.eu
BILATERAL & ALTERNATIVE 
DISPUTE RESOLUTION 
 It’s a rapid procedure to solve the claims 
In every companies there is an adr 
agreement 
The ADR commission (1 from consumers 
organisation, 1 from industries) 
The negotation of the ADR solution 
Written agrrement (positive or negative) 
For every positive ADR procedures (70/100 
euro to the consumers association) 
Project by Ministry/Regulator (1,5 million 
to support ADR procedure and consumers 
information) 
Fondazione Consumo Sostenibile www.consumosostenibile.eu

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Consumers Italy presentation

  • 1. HOUSEHOLD IN THE OPEN ELECTRICITY MARKET Lesson to learn from Italy Challenges, opportunities and risk for consumers Riga, 14 Marzo 2014 Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 2. OPEN ELECTRICITY MARKET Electric market in Italy Open market, protection market, switching Consumers and open market What is the protection market Cost /benefit of open market Consumers interest Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 3. ELECTRIC MARKET IN ITALY Open market: 10 years (2004) Production: -50% gas/oil - 28% renewable -12% import (nuclear)  Cost 1Kwh: 20 cent/euro -50% energy -14% transport (grids) - 14% tax -20% contribution to renewable Regulator: Indipendent Authority Electricity, gas and water. Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 4. PROTECTION MARKET & OPEN MARKET  Total customers: 37 million -11,5 million open market (80% of consumption) - 25,5 million protection market (20% of consumption) Retail market (household 27 million) -5 million of open market - 22 million protection market  Switching 300.000 monthly -120.000 from protection to open -30.000 back from open to protection -150.000 inside the open market Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 5. WHAT IS THE PROTECTION MARKET Acquirente Unico It is a public company which buy electricity in the open market  In relation of the cost paid the Authority fix the tariffs for the protection market The price tariffs is very to mounts It is a market price in competition with the open market N.B. Acquirente Unico has a rule of information and ADR procedures Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 6. COST BENEFIT OF OPEN MARKET Main goals from the open market New investment in gas generation (positive)  better quality/service (positive) Indipendent Regulator (positive) Open market has a free choice (positive) Reduction of cost/ price (negative) Trasparency and consumers realtion (negative) N.B. Consumers on the open market are pain a bill + 12,5% on electricity and +6,5% on gas. Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 7. CONSUMERS ARE LESS INTEREST TO OPEN MARKET Too many claims  Too many unfair practices To small the economic benefit  difficult/impossible to compare tariffs Too weak the protection by the Regulator Fondazione Consumo Sostenibile www.consumosostenibile.eu
  • 8. BILATERAL & ALTERNATIVE DISPUTE RESOLUTION  It’s a rapid procedure to solve the claims In every companies there is an adr agreement The ADR commission (1 from consumers organisation, 1 from industries) The negotation of the ADR solution Written agrrement (positive or negative) For every positive ADR procedures (70/100 euro to the consumers association) Project by Ministry/Regulator (1,5 million to support ADR procedure and consumers information) Fondazione Consumo Sostenibile www.consumosostenibile.eu