IIMB_Vista_CorpQuiz2013_Finals

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Rounds
• Cracking the Vista code – 9 Questions
• Clockwise – 15 questions
• Anti-Clockwise – 10 questions
• Differential Scoring – 6 questions in writing
• Last Six – 6 questions anti-clockwise

Cracking the Vista Code
•9 questions off a grid – IIMB VISTA – answers
begin with these letters (in case of names, it
will be first names)
•One direct to each team - +10, no negatives
•+5/-5 in writing to the other teams if the direct
team does not get it

This $14 Bn. global enterprise was formed when
the X-Sergeant Drill Company and the Y Drill
Company merged in 1905 to form XY.
Headquartered in North Carolina, they own
brands like Club Car, Schlage, Thermo King and
Trane.
In India, they have been present since 1921, and
have manufacturing facilities in Ahmedabad and
Sahibabad, and technology centres in Bangalore
and Chennai.
Name the company
I

Odysseyus’ delayed return to this island is one of
the centre points of the Odyssey by Homer. Today,
it is an island located in the Ionian Sea, in Greece,
with an area of 45 square miles and a little more
than 3000 inhabitants. A city in the US is named
after it and, is among other things, the North
American seat of the current Dalai Lama.
It is best known however, for being the home of an
Ivy League school named after Samuel C Johnson.
Name the city
I

This is the lovage plant, cultivated in Europe, with
the leaves being used as a herb, the roots as a
vegetable, and the seeds as a spice, especially in
southern European cuisine. In Germany and
Holland, one of the common names of lovage is
_____kraut (German) or ____kruid (Dutch) because
the plant's taste is reminiscent of the soup
seasoning and sauce sold by this famous brand,
even though neither of these has lovage as an
ingredient.
Name the brand
M

Who connects and what is missing?
B

Balakrishna Vithaldas Doshi
IIM Bangalore
HOME

What you see are the roots of a perennial grass
primarily grown in India, Haiti, Java and Reunion
Islands, for the fragrant oil extracted from its
roots. It is known by a name that is derived from
an Indian language, and there are brands with
the same name as well (shown below).
Name please
V

Connect with a 6-letter answer and explain
I

Indica
Al-Biruni and Megasthenes’ accounts of their travels
to India were called Indica
The fruit is the Garcinia indica or kokum
HOME

What is the standard application that manages
the iOS home screen called? Once iPhones
started getting jail-broken, the way to
manipulate this was called the Summerboard
and later the Winterboard.
S

What abbreviation originally used by a
fun-loving New Yorker named Alan Stillman in
1965 to name his new venture, was made
popular by this 1978 movie on the disco craze?
The venture today is seen in many countries
across the world, and its name is a common
exclamation by corporate executives.
(bigger pic follows)
T

TGIF – Thank God It’s Friday
HOME

His Majesty King Zahir of ________ convened an
audience with E. S. Patanwala along with a few
other select entrepreneurs on his visit to India. The
king was presented a hamper with all
E. S. Patanwala's products; in it was a jar of pearly
white cream without any name. His Majesty was
impressed and commented that it reminded him
of the ____ in his country. This cream was then
named “_________ ______” in honour of the king,
and was introduced in 1919, becoming India’s first
of its kind.
Name the brand
A

Clockwise
•15 questions
• +10, no negatives on Infinite Bounce
• +10/-10 on Infinite Pounce

• 2007 Hotel Sheraton Centro Histórico, Mexico City
• 2008 Bundeskunsthalle, Bonn
• 2010 Central Military Club, Sofia
• 2012 Tretyakov Gallery, Moscow
• 2013 __________________________
Which hometown location in India fills in the blank
for this much awaited 2013 event?
1

Whiz Kids was a name given to a group of experts
from RAND Corporation that X brought in to turn
around the management of the United States
Department of Defense (DoD) in the 1960s. The
purpose was to shape a modern defence strategy
by bringing in economic analysis, operations
research, game theory, computing, as well as
implementing modern management systems. The
term recalled an earlier group that X was a part of
– this group turned around the fortunes of a major
American corporation post WW2.
Who and which company?
2

Robert S McNamara
Ford Motor Corporation

This Loyola College, Chennai alumnus, who
was an executive at Netscape and Amazon,
before becoming a founding board member
at Google. He set up a “mentor capital firm” in
2000, to help fund select companies that have
disruptive technologies to offer. The firm is
named after a group of people who play an
important role in guiding others in a certain
type of endeavour.
Name him and the firm
3

Sherpalo Ventures by Ram Shriram

A kill fee is a common contract clause used in
engagements like freelance writing and such.
It is also used in corporate bids for takeovers,
such as the Fairfax-RIM deal recently, where
the former’s bid has been accepted in
principle by the latter.
What is a kill fee?
4

Kill Fees are fees paid to writers if their article
is cancelled (or “killed”) at any point after a
contract has been signed with a publisher (or
editor) but before the article is actually
published.

In 1974, Embraer started development of a new
aircraft – a pressurized turboprop. At first, it was
named Araguaia, but then the name was
changed in 1979, as a mark of tribute to a Lucio
De Costa design.
What was the name changed to, and why?
5

The name was changed to Brasilia, in tribute to
the modern city that looked like an aircraft in
aerial views.

In an initiative to build diplomatic relations between the
countries, as well as handle conservation issues, a special
flight left Chengdu and travelled 12,875 kms before landing
in Toronto in March 2013 .
The flight crew was specifically chosen because of their
domain experience along with an experienced Load
Master with five such shipments under his belt, including the
first ever one back in 2000.
In-flight catering on this flight, included:
• 100 kgs of bamboo
• 150 kgs bamboo shoots
• 50 kg of apples
• 15 kgs of fresh water
Explain what this is all about and who operates it
6

His first venture, a blue hard-bound book was
popularly known as the “Blue-backed _______”.
Most American children grow up with it.
His second venture – the one that we know him
better for – was based on his sense of aesthetics
and vision of logic. In it he propounded
alterations. Some of them – ake, skoop, sley, tung,
cloke – did not get public acceptance, while
some others gained wider usage.
Who is being referred to, and what did he
propose?
7

Noah Webster of the dictionaries fame.
His reworked spelling for some words such as
ache, soup, sleigh, tongue, cloak, and women
were not accepted by the public.
Some others like center and honor are widely
used in American English.

Examples from Japan are Yokohoma F. Marinos
and Mitsubishi Mizushima. In Europe we find
Sochaux-Montbéliard, VFL Wolfsburg and Carl
Zeiss Jena.
In South America, Argentina has Rosario Central
and Talleres de Cordoba. Brazil and Uruguay
have many more.
Listing examples from the U.K., especially the
Woolwich one will be a dead giveaway.
What are we talking about?
8

Works Teams or Factory Teams
Sports teams that are financed or run by a
business. The Woolwich team is Arsenal.

At a Conservative
Party meet in 1997,
Dame Maggie nearly
had a fit. The next
morning’s Daily Mail
followed up with a
funny headline. What
had happened?
9

British Airways had decided to ditch the Union
Jack insignia and replaced it with horrendous
ethnic designs from around the world.
After Thatcher’s outburst they went back to
the Union Jack based design.

He finished Yale in 1792 and hoped to become a
schoolmaster. The president of Yale referred him
to a tutoring job on a plantation and introduced
him to Phineas Miller, another Yale alumnus who
had been similarly occupied for many years.
He went south, and there he invented something
for which he is canonized as the Father of
American Technology.
While his invention transformed the antebellum
South, it also had the unfortunate effect of
reinvigorating the institution of slavery.
Who is this, and what did he invent?
10

Eli Whitney who invented the Cotton Gin

Founded in 1935 by a chemist Armand Petitjean,
the name of this company came about when he
encountered the historic ruins of a château while
vacationing in the south of Paris. The mystic
yellow flowers that covered the estate grounds
inspired the golden rose emblem of the brand.
Which luxury product are we talking about?
Larger pic follows.
11

Otto Berg and Ida Tacke discovered this element
and they named it after a river. It is so rare that it
is not directly mined. To put things in perspective,
a scientist at GE says,“It takes, on average,
approximately 120 metric tons or the equivalent
weight of 44 Cadillac Escalade SUV’s – of copper
ore to produce 1 ounce, the equivalent of five
U.S. quarter coins.”
Which element that is important to industry
because it has the third highest melting point of
all elements?
Which other elements are above it on the melting
point scale?
12

Rhenium
Tungsten and Carbon top it.

Norbert Bajurin, is the mechanic of the story. He
has a radiator shop, and the other protagonist has
a computer shop.
Both have humble beginnings. Both had
overbearing, non-supportive fathers. Both are
trying to make a mark on the world.
The book also talks about the behind-the-scenes
technology and material science race, and the
human story of the builders, engineers.
Name the book and tell us and what it’s about
13

The book The Billionaire
and the Mechanic,
How Larry Ellison and a
Car Mechanic Teamed
Up to Win Sailing's
Greatest Race, The
America's Cup

Identify both with a common name that is also a
term in a familiar sport. Explain the sporting
connection as well.
14

#1 = Jaffa Oranges, a sweet, almost seedless
orange variety, from the port city in Israel.
#2 = Jaffa sweets, popular in Australia and New
Zealand
A Jaffa is an exceptionally well bowled,
practically unplayable delivery in cricket. Taken
from the idea that a Jaffa is the best type of
orange, or the best type of confectionary.

Based on a design by Fritz
Fend, the company made
these unusual three-
wheeled, two passenger
“cabin scooters” for about
twenty years until the
market for economy cars
went down.
Which company and what
forced the company to go
down this route (of making
these cars)?
15

Messerschmitt – following World War II they were
banned from making aircraft. The company
executives eager to put their lines back into
production opted to make these cars instead.

Anti-Clockwise
•9 questions

A thriving market for these items abounds in a
town where kids bunk school during the tourist
season between October-February to sell these. If
you are an Indian, you get one for Re. 1 while a
foreigner is charged anywhere between Rs. 50-500
per piece.
The Japanese, who patronise this spot, call the
plant huppa and hence the kids who sell them are
called huppa bechawa – those who sell huppas.
In which town does this trade occur and what is
the significance of these items?
Pic follows
1

Bodh Gaya
Leaves from the Bodhi tree

While this geriatric term was possibly used even
earlier, the earliest print mention of the term
comes from a Life magazine article, in which
journalist Meyer Berger, says it refers to the
institution’s ethics – starch conservatism and
circumspection when it comes to facts.
An alternate theory, which is now more well
accepted, says the origins are in the unusually
high copy to graphics ratio that may have
resulted in a dull and dreary tint.
What are we talking about?
2

The New York Times being called The Grey Lady

In what is reminiscent of Apple vs. Samsung, these
two brands are fighting trademark and design battles
in various countries.
Round 1 was won by brand X, in which brand Y was
found to have copied its green and red stripe design,
the designer’s name in flowing script and a diamond
pattern logo, that is usually seen on X’s products.
Round 2 went to brand Y, when an Italian court ruled
that brand Y’s Quattro pattern was not derived from
brand X’s logo.
The battle has been popularly termed the Battle of
the Interlocking ___s – in reference to how both
brands are leveraging their names.
Name brands X and Y and what is the popular name?
3

X- Gucci, Y – Guess
Battle of Interlocking G’s

Christopher Mason’s The Art of the Steal is a gripping
thriller, that is set against a real life scandal in the
1990s when firms in a duopoly colluded to fix prices.
The half-hearted antitrust investigation was almost
fizzling out in 2001 when one of the CEOs,
Christopher Davidge surrendered documents and
implicated the opposing CEO, Diana Brooks, who in
turn implicated her owner Alfred Taubman.
Taubman was sentenced to 10 months, and grandly
flew into prison on a private jet with butler.
Which long standing rival firms were at the centre of
this scandal?
4

An example of such legal provisions that safeguard
against liability in exceptional circumstances:
• In Accounting: A loss-making firm that cannot claim
an investment credit can transfer this claim to a
company that is profitable, which claims the credit
and passes on the tax savings back to the lossy firm
• In Insurance: In the case of reckless driving, speeds
under 25 mph do not constitute reckless driving
• Digital Copyright acts that protect ISPs against user
actions in certain circumstances
What is the generic 2 word term for such provisions
found on contracts that may be evocative of stranded
ships finding solace?
5

Founded by Reg __ , it was a major airline group
of 1990s and flew from its home country to
destinations in and around Asia, offering
premium services such as valet parking,
chauffeur services and executive lounges.
To cricket fans, it was more well known as the
sponsor of a team and their home summer Test
Series, its logo “The StarMark” appearing on field
and on player T-shirts.
The official airline of the Olympics, it would die a
silent demise with the last flight operating on
March 4, 2002.
Which airline?
6

Broderbund Software co-founder Gary Carlston
proposed this game idea to programmer Dane
Bigham in 1983 to get kids interested in geography.
The two of them chose a game script in which an
imaginary underground cavern has countries with
real treasures, and clues were based on the
countries’ language, culture & geography.
The central character of these games was a huge
hit, inspiring a new media franchise and launching
3 PBS TV shows.
Which character, named after a combination of
the two shown? Pics follow
7

Carmen Sandiego
(named after Brazilian singer/actress Carmen
Miranda and the city of San Diego)

Most people assume that the name of this
erstwhile company must mean ‘one’ or ‘solo’
although the spelling differs by a single letter.
The word actually comes from the Latin word for
girdle and is used to indicate white matter found
in the brain or anything that encircles such as
belts worn by monks – all meanings possibly
indicating the all pervasive, surrounding nature
of the mobile services delivered by the firm.
Which company that was once the 2nd largest of
its kind in its country, and then eventually
merged with a struggling competitor, dropping
its own name in the process?
8

Cingular – comes from Cingulum and then
became AT&T Wireless

Connect the following with one word9

Biomemetics – technologies inspired by
mimicking animals
•Germ free catheters inspired by shark skin
that remains infection free
•Lobster Eye Light – based on studying lobsters
which can see through extreme dark
conditions underwater
•Drills based on wood wasps – which have 2
sets of drilling teeth to drill through wood
(No velcro, yes )

Differential Scoring
•6 questions in writing
• +15/12/10/6 depending on how many teams
get it right
• -5 for wrong answers
• Attempt if you want to

1
Zeldox, a medical brand came out with this ad to
illustrate how they might have changed the course of
history. What does Zeldox supposedly cure?

Acquired by GE in 1990, it is a Hungarian
manufacturer of light bulbs and vacuum tubes
since 1896 and one of the country’s largest,
oldest and most prestigious firms.
The company got its first patent for electric
bulb filaments in 1903, followed by multiple
patents which improved the longevity of bulbs.
Like Osram, the brand name is a portmanteau
but unlike Osram, is a uniquely tautological
name combining alternately used names.
Which company?
Pic follows
2

3
The man featured on the
cover of this marketing
book started a fashion
brand with 4 others that
supposedly got its name
from the fact that it would
be made by those of his
community for their own
people.
Name the brand

FUBU (For Us, By Us)
The 05 on many FUBU clothes supposedly stands for
the 5 founders

4
The 86th Academy Awards ceremony was
originally scheduled to occur on February 22,
2014 but it was recently announced that the
ceremony would move to March 2, 2014 to
avoid diluting TRPs.
What was the Oscars originally scheduled to
clash with?

5
In its earlier line of business, this firm invented
this pencil that it claimed was perennially
long lasting, a legacy that exists in its current
name even after going into a different line
of goods.
Which firm?

Standard Oil, a major petroleum player, branched
out into making bug sprays with the brand “Flit.”
Having noticed the use of their Flit spray illustrations
elsewhere, they hired someone to help them with
their advertisements for national newspapers and
magazines.
The individual’s stint between 1928-1943 is said to
have contributed in popularizing the use of
chemicals in the US, something that may have led to
to an urge in him/her to redeem the inflicted
damage.
Who was the individual and how did he/she redeem
themselves?
Pics follow
6

Last SIX
•6 questions, anti-clockwise

They are also called ‘devilfish’ because their
cephalic fins makes them appear like the ‘evil
one’. They get their genus name from a coarse
cotton cloth or a blanket made from such a
cloth, native to Spain.
Listed as ‘vulnerable’, name this creature that
also lends its name to an indie comic publishing
house
10

Manta Rays. Manta is blanket in Spanish

The guy in the video you are going to see, died
recently (in July 2013).
Name him and what evocative name is given to
what he is shown doing in this 2010
demonstration?
(Video follows)
11

This is Barnaby Jack, the White Hat hacker. His
ATM hijacking stunt was called “Jackpotting”

What three letter abbreviation would you
associate with this? What purpose did it serve?
12

RMS – Railway Mail Service
These are specially built coaches where mail was
sorted inside the train. In India this practice of
sorting was discontinued in 1986.

Jaideep Mondal and Sombodhi Ghosh of Aakar
Innovations have come out with a machine
which can work on 1.5KW inverters to produce
low-cost sanitary napkins. This is a big boon for
women in rural areas.
The pads are named _______ because a field
study showed that rural women associate this
name with change and a spirit to fight and leave
behind taboos.
It is also called _______ for another reason, after
what first for an Indian woman?
13

It is called Anandhi in honour of Anandhi Gopal
Joshi (1865-1887), the first Indian Woman to get a
medical degree.

Such machines are used in papermaking, textiles
etc. One has to be careful when spelling the
word, the root for which is the Greek word for the
shape of the rollers. A common error is to use the
spelling for the system of timekeeping.
What is the correct spelling for the machine, and
what is the commonly made error? (Larger pics
follow)
14

“Calender” which is a derivation of kylindros, the
Greek word that is also the source of the word
“cylinder”.
A common misspelling is “calendar” which is
derived from the Latin word kalendae.

One of the winners of the Golden Lion at Cannes
2012-13, these ads were released in France for
what purpose / message?
More pics follow
15

IIMB_Vista_CorpQuiz2013_Finals

IIMB_Vista_CorpQuiz2013_Finals

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