Fund your passion
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Presentación de Slava Rubin, de IndieGoGo, en 2º Seminario Cultura y Economía, organizado por Consejo Nacional de la Cultura y las Artes de Chile.
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Fund your passion
- 2. FUND YOUR PASSION WHAT WHO WHY HOW WHERE
- 3. WHAT POOLING OF FUNDS FROM THE PEOPLE WHO HAVE PASSION ABOUT YOUR IDEA OFTEN GIVING BACK… A PERK
- 4. WHO Maker Filmmaker Dancer App Developer Inventor Designer Game Developer Entrepreneur Food Artist Musician Small Business Community Activist Writer Photographer
- 5. WHO (really) Emmy’s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26 FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS Impossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69 MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS
- 6. WHY YOU 1. Gauge Demand & Mitigate Risk 2. Test Marketing 3. Extra Promotion 4. $$$ 5. Customer Data 6. Curry Serendipity
- 7. WHY (NOW) SOCIAL not BROADCAST RELATIONSHIP not TRANSACTION DIWO (do-it-with-others) not DIY POWER OF A DOLLAR not MILLIONS
- 8. HOW 1. POST a CAMPAIGN 2. ENGAGE AUDIENCE 3. GET FUNDED 4. TRACK ANALYTICS 5. COLLECT MONEY 6. FULFILL PERKS
- 9. HOW (do I succeed) An Honest and Engaging Pitch Be Proactive Find an Audience that Cares
- 11. Emmy’s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26 FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS ARE YOU Impossibly Funky MAGAZINE $4,062 80 RAISED FUNDERS NEXT? Walking Audio Tour $7,281 COMMUNITY 69 RAISED FUNDERS
- 12. WHERE Next (for crowdfunding) 1. Platforms become the norm like blogging 2. Shift from individuals to brands and orgs 3. Established slice of growing funding pie 4. For profit opportunities 5. Evolution like the TV industry
- 14. LET’S TAKE A LOOK
- 15. LET’S TAKE A LOOK
- 16. VLAD & BRIAN MOBILE VIDEO THAT FOLLOWS YOU $24,680 283 RAISED FUNDERS
- 17. JEFFREY SELF NEW TOOTH $3,650 183 RAISED FUNDERS