This is the preso that Leigh, Gyi and myself delivered to the Massachusetts LOMAP Super Marketing Conference in June, 2014.

1. ABSOLUTE TRUTHS AND OUTRAGEOUS
LIES OF ONLINE MARKETING
Leah McMillan, Avvo
Gyi Tsakalakis, AttorneySync
Conrad Saam, Mockingbird

2. WEBSITES

3. Websites are Expensive

4. It’s Okay to Rent Your Website

5. Only Legal Content Belongs on Your
Website or Blog

6. Your Phone Number Should Be in the
Header

7. WordPress is the
ONLY Website Platform

8. Your Headshot Can Impact Your
Business

9. Your Site Must Be Mobile Optimized

10. Best Gavel Wins

11. Books in Your Headshot Make People
Want to Hire You

12. People Hate Slow Websites

13. SOCIAL MEDIA

14. What You Do Online Doesn’t “Count”

15. People “Like” Your Law Firm

16. Reviews Don’t Matter
say online reviews impact their decisions

17. Clients Don’t Want to be Asked for a
Review
74%
10% 8% 8%
Sure, It’s the
norm
Okay, but is a
little strange
No, not
appropriate
Depends

18. You Should Ignore a Negative Review
74%
10% 8% 8%
Sure, It’s the
norm
Okay, but is a
little strange
No, not
appropriate
Depends

19. Social Media Helps SEO
. . . And improve your search
engine rankings with social media
marketing from LexisNexis.”

20. SEO

21. Measure SEO Success by Ranking

22. Ranking for 10 Keywords = Winning
"Every single day 15 percent of the
questions people ask of Google are
questions we've never seen before."
- John Wiley (lead designer for Google Search)

23. Black Hat Doesn’t Work

24. Using Call Tracking Numbers Will Kill
Your Google Organic Ranking

25. More Domains = More Business

26. Getting (Good) Links is Really Hard

27. If You Merely Write, They Will Come

28. You Have to Blog
blogblogblogblogblogblogblogblogblogblogblog
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29. Content is King

30. EVERYTHING ELSE

31. PPC Advertising is Expensive

32. No One Uses Bing

33. I Can’t Be in the Media…
HARO (help a reporter out)

34. The Early Bird Gets the Client
Leads convert 22 times
more often when contact
is made in 5 minutes or
less

35. The Early Bird Gets the Client Redux
Top 3 Factors in Hiring a Lawyer:
1.Responsiveness (92% rate it “Very Important”)
2.Track record (80%)
3.Respect in the legal community (67%)
4.Cost (65%)

36. People Value Confidence over
Compassion in their Attorney

37. Great Service Matters to Marketing

38. EXTRA SPECIAL SUPER SECRET
BONUS SLIDE . . .

39. . . . THE MOST ONLY IMPORTANT
METRIC YOU NEED TO KNOW . . .

40. . . . BUT LESS THAN 0.1% OF LAW
FIRMS DO THIS CORRECTLY . . .

41. . . . BUT IT WILL MAKE YOU AS
EFFECTIVE AS GYI, CONRAD & LEIGH
PUT TOGETHER . . .

42. Cost per Client by Channel
$0
$200
$400
$600
$800
$1,000
$1,200
Avvo FindLaw Adwords SEO
$340
$650
$1,100
$158