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Evaluation presentation

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Conor Bolton-Phillips AS Media evaluation

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Evaluation presentation

  1. 1. Media Evaluation <br />Presentation<br />
  2. 2. Q1)<br />In what ways does your media product use, develop or challenge forms and conventions of real media products?<br /><ul><li>Cover lines -</li></ul>Main cover line<br />Sub-cover lines<br /><ul><li>Graphics –</li></ul>Lightning bolts <br /><ul><li> Colours
  3. 3. Images –</li></ul> direct mode of address,<br /> Similar styled images <br /><ul><li>Masthead
  4. 4. No use of the Guttenberg rule</li></li></ul><li><ul><li> Images –</li></ul> direct mode of address<br /> Similar styled images <br /><ul><li>Cover lines -</li></ul>Main cover line<br />Sub-cover lines<br /><ul><li>Slogan
  5. 5. Pull quotes
  6. 6. Colours
  7. 7. Masthead
  8. 8. layout</li></li></ul><li><ul><li> Different Colours
  9. 9. Images
  10. 10. text
  11. 11. Pull quotes</li></li></ul><li>Q2)<br />How does your media product represent particular social groups?<br /><ul><li>The masthead represents the social group as it is a messy, ripped, distorted style masthead which is associated with the social group
  12. 12. Language such as this represents a social group as it is the type of language they could associate with
  13. 13. The images represent a social group as the long hair, septum piercing and clothing are typical of that social group
  14. 14. The bands used in my product appeal to this social group as they are popular metal bands that my social group would like</li></li></ul><li><ul><li>The slogan represents the social group as the use of the word ‘Noise’ shows what style of music it is.
  15. 15. This image represents the social group as they have long hair and the clothing is also representative of the group as they wear short sleeve vest.
  16. 16. This image represents social group as the hair is brightly coloured as well as the clothing, something the social group has in common.
  17. 17. This particular image represents the social group as the band member is playing a guitar on a guitar make that is commonly used by metal artists
  18. 18. Language such as this represents a social group as it is the type of language they could associate with and the quote is from a metal artist, representing the social group.</li></li></ul><li><ul><li>The language in the pull quote shows the type of language and cockiness of the audience
  19. 19. The masthead reflects the music style of the band and the social group
  20. 20. The image represents how the social group looks, the aggression associated with them and the type of clothing they wear</li></li></ul><li>Q3)<br />What kind of media institution might distribute your media product and why?<br />Possible distributors and other products they distribute similar to my own:<br />
  21. 21. Q4)<br />Who would be the audience for your media product?<br />The target audience:<br /><ul><li> 13-25 year olds
  22. 22. both male and female
  23. 23. Will be into metal/rock music
  24. 24. Fit the typical stereotype of someone into metal or rock music
  25. 25. Use common words such as ‘awesome’ ‘epic’
  26. 26. Most of the people from my stereotype would hang around areas such as urbis in Manchester
  27. 27. My stereotype would wear clothes such as baggy jeans, band t-shirts, hoodies, baseball caps, have colourful hair etc
  28. 28. My audience would most likely go to see metal/rock bands in concert such ‘Parkway Drive’ ‘Iron Maiden’ ‘Metallica’ </li></li></ul><li>Q5)<br />How did you attract/address your audience?<br /><ul><li> I did a survey of my target audience to find out what kind of features to use on my product. </li></ul>Responses for a question:<br />Similar questions like this were used such as what kind of bands they prefer reading about.<br /><ul><li> I also conducted a focus group where I asked more questions but in person to my target audience. Questions such as ‘which aspect of a magazine attracts you to it’ </li></li></ul><li>Using ‘Distorted’ as my masthead attracts my audience as the music they listen to is distorted<br />My audience will be attracted to the dark colours <br />Bands my audience will be familiar with and so would be drawn to my product<br />The images will attract the audience as they will see the person is similar to them, fitting in with a stereotypical metal/rock person<br />Language my audience would find appealing as it links in with the style of music being aggressive<br />Graphics such as this would appeal to my audience as lightning bolts are furious which links in with the music<br />
  29. 29. The font of the masthead of this page is an ‘Iron Maiden’ font, making the masthead be associated with metal/rock music<br />My audience will be attracted to the dark colours <br />Slogan appeals to my audience as the word noise can be associated with the type of music<br />My audience will be attracted to the cover lines as they are metal and rock bands<br />Images like this appeal to my audience as there is a person playing on a type of guitar metal/rock musicians use and also the person has long hair and a cap that a lot of teenagers associated with this stereotype wear today <br />Pull quotes from metal/rock musicians make my audience want to read on into the magazine about these artists<br />
  30. 30. The Cover line appeals to my audience as the colours and design of it is dark and bold making it stand out to my audience<br />The pull quote draws the audience in as the use of the words ‘Craziest’ and ‘S**t’ are common to my audience<br />The text appeals as it is an interview with a member of a popular heavy metal band<br />This image appeals to my audience as the person and expression link in with my audiences stereotype<br />The text is from a band member letting the audience know about his person life<br />
  31. 31. Q6)<br />What have you learnt about technologies from the process of constructing this product?<br />Photoshop tools-<br />The main program I used to design and edit my product was Adobe Photoshop. Here are some of the tools I used: <br />Eyedropper tool -<br />Free transform/ -<br />Transform <br />Lasso tools -<br />Magic wand/<br />Quick selection-<br />Paint Bucket tool-<br />
  32. 32. Photoshop effects-<br />I learnt about the effects in Photoshop that were then used in my product such as the ones seen on the image to the right.<br />These were used to –<br /><ul><li> Make them bold and stand out
  33. 33. draw in the target audience
  34. 34. Improve image quality and do things such as decrease the brightness </li></li></ul><li>Q7)<br />Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?<br /><ul><li> a more appropriate choice of colours were needed for my product in order to target the audience
  35. 35. Better images were needed that fitted the target audience and had better camera angles
  36. 36. My masthead design needed to fit the target audience
  37. 37. Better choice of language so the audience can relate to it</li>