Sourcemap Presentation at Google Tech Talk
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Do you know how many countries your shaver has been to before it found you? How about the origin of your dinner last night? And do you want to know the environmental impact of a trip to Russia? At SourceMap.org, we want to help you find out. We think it is important that you can access food and product origin information at your fingertips. We also think people should be able to calculate a journey's impact on our planet. With SourceMap.org, you can now find out where all your laptop components come from, and the environmental impact of all those components. You can decide whether tomato soup or chicken fried steak is healthier for your watershed, your land and your community
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Sourcemap Presentation at Google Tech Talk
- 1. Liberating Information About Supply Chains Connie Kwan Jan 20th, 2010
- 2. A world of Linear Supply Chains
- 4. 49 basic materials 34 countries
- 6. Catalog Items, The Building Blocks
- 7. Generate Dialogue with Customers re Impact
- 8. Interact with customers at the store
- 9. Take Action and Share Results
- 10. Visualize to Improve Supply Chain Efficiency • New bottling plant (right) reduces beer transport from 6,500 to 3,000 km each way
- 11. The Future • Beyond Carbon – Water, Forest – Social, Health • More Apps – More accessible • Validation on Crowd Sourced Data
- 13. Join us to Liberate Stories behind Food and Products! Connie Kwan Business Development connie@sourcemap.org Matt Hockenberry Technical Lead hock@sourcemap.org Access our development code @ http://sourcemap.mycodebasehq.com/
Hinweis der Redaktion
- I’m here to talk about an open source project I am collaborating on, that perhaps, you might want to collaborate on as well. For context I need to tell you why I am passionate about this project called Sourcemap. I grew up in Canada with a lot of trees. I love trees, and some people would call me a tree hugger. So while I did my undergrad in Computer Engineering I always knew I would do something in the green arena. What green means remained abstract to me until I started my MBA in Sustainable Management last year. I learned that instead of green, it is more apt to use the term Sustainable Living, which defines our ability to thrive on Earth indefinitely, generation after generation. Sustainability isn’t just about the environment, it’s about the people, or Social and cultural sustainability. I learned that transparency, or information liberation, is key to our future Sustainable World. You can’t improve what you don’t know. You can’t improve what you are not held accountable for. So transparency is central to both knowing and being accountable. So with this new knowledge I went searching for an opportunity to implement sustainability practices. Three months ago I came across Sourcemap.org, a project funded by the MIT media lab, and the brainchild of Leo Bonnani and Matt Hockenberry. I was extremely impressed with their mission of transparency about where things come from, or what people call supply chains. I’m also impressed by their visualization tool, and its ability to create a compelling story about product origin. I thought “here is a tool that can really start the conversation about where things come from. Here is a project that will truly liberate information about supply chains in a compelling way.” Now if anyone believes in liberating information, it’s Google. So that brings me to the reason I’m here to speak today. Sourcemap.org’s mission is to liberate supply chain information. By doing so, we create accountability in supply chains, and empower consumers to know, then to choose products that align with their values. You and I are both here because we believe information should be free. Allow me to show you how Sourcemap sees the world of liberated supply chain information.
- We live in a world of linear supply chains. Where materials are mined, processed, used and trashed. In this process, the only information that trickles down to the consumer is the price tag. But the real story is much more than a price-tag. The environmental devastation during the mining process, the terrible conditions at manufacturing, the carbon put into the air during transportation, none of that is expressed in the price-tag. In the ideal world, it would be. But we are not in an ideal world at least not yet. --------- With all the recent talks about climate change, a lot of people are just now waking up to the fact that we share a planet, and that the trash we create, whether it be toilet paper, plastic cups, rubber shoes, or carbon dioxide, is only going to pile up around us. The amazing fact is that only 1% of all that we buy in our lifetimes are still with us 6 months after purchase. That means 99% of products becomes trash in the first 6 months. And we have no option to move to another planet so we are stuck with all that trash. Of course, not all trash are equal Some trash are food for the compost bin. But the inorganic trash, that we created much faster than mother nature can evolve to consume it, will only pile up faster and faster.
- We believe the information about where things come from is in the heads of many people. If we can only tap into their collective knowledge, we can know much more about the stories of products. Who makes them, under what conditions they are made, and how they get to us. So if we can create a platform to crowd source this information, we would have a good start.
- Hence Sourcemap.org was born. By overlaying supply chain information on a GoogleMap. we can show where each component of a product is harvested, and how they are transported to their manufacturing site. We’re using Google Geo location and tiling to render the image. We then calculate the carbon impact of all materials and their transport history to create a carbon receipt, which is this overlay on the right. What’s amazing is the message this visualization sends. For your typical laptop, you need 49 different materials, from 34 countries. That’s 34 cultures, >20 languages, and hundreds of communities. Your purchase of a laptop impacts many communities, and they have compelling stories to tell. Anyone can create a Sourcemap. Simply by creating an account, they can immediately start sharing their product story. On the top right, there are a few additional interactions any user viewing a map can use. Delivered lets you add the final transportation leg of the product to your specific site.
- Embedded Sourcemap.
- Butcher in UK using “delivered to” tool to customize supply chain impact for individual customer locations
- QR code on product labels can lead to product Sourcemap, Using Google Charts (API) to create QR code.
- The Lovat Loch Ness hotel tracks guest travels and offsets guest carbon footprint Hotel site with embedded map at: www.Thelovat.com
- Beer in the Scottish Highlands is shipped to bottling plants in central England (left). The Brewer’s proposed beerbottling plant (right) could reduce the shipping of the region’s beer from 6,500 to 3,000 km each way.
- For those users who are most interested in the quantitative measurements, Sourcemap.org provides a carbon calculator. We are measuring carbon today because it is the most established Impact metric. But we are looking to expand our measurements to other areas as well. We are also looking to expand our accessibility to more phone apps, and create easy comparison interfaces. Most importantly, we are researching creative ways to maintain data integrity while crowd sourcing. We are actively looking for volunteers to join us in our quest to free supply chain information. To tell you more about Sourcemap’s underlying architecture is Matt Hockenberry, one of the founders of Sourcemap. Matt is based in Boston and is joining us via Skype today. He is the Technical Lead on Sourcemap and has personally programmed most of the Sourcemap engine you see today.