James Norquay Consulting Director at Prosperity Media presentation for Online Retailer 2015 in Sydney - Day 1. Online Retailer is the largest eCommerce event in Australia.

1. @Connections8 // ProsperityMedia.com.au
SEO 101
By James Norquay

2. Who I am – James Norquay
- 9+ years experience in SEO and Digital Marketing
Consulting Director SEO & Content Marketing @ Prosperity Media
- Experience in ASX and global US based companies and
experience on Start Ups and SMBs.
- Rated in the top 25 global SEO’s by Moz.com
- Have headed up SEO and digital marketing directly with the following businesses over the last
few years:
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4. 17.9 Million Australians Are Online!
Over 17.9 million Australians are online and a VERY large percentage of
these users are searching on Google (92%+) on a monthly basis, so SEO
is very important in reaching key customers. Also 47% are now mobile
based users with 39% being desktop based and 13% on Tablets.
Source: IABAustralia
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5. Google dominates the Australian
Market - 90%+ market share!
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6. Organic vs. Paid
Paid
Organic
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7. First Position Average CTR
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8. First Key Elements of SEO
1. URL 2. On Page 3. Links 4. Anchor Text
Source: Moz
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10. Pick a BRANDABLE domain!
Source: Domain Name Sales

11. Good domains are very expensive!
Source: Domain Name Sales
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12. URL Set up on your site for
SEO Benefit
GOOD
domain
name
structure:
BAD
domain
name
structure:
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14. Link Building is Still Very Important
Source: Moz
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15. Examples of Link Styles
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16. Link Building is more about Quality
over Quantity in 2015
Link building has changed - it is more
important than ever to implement a high
quality link building strategy that is
future proofed.
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17. Ahrefs.com – Link Analysis & Audits –
Review Your Competitors Link Profiles!
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18. Track Brand Mentions on Mention.com
+ Google Alerts & Ask for Link Backs
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19. Quick Link Placements – About.me &
Crunchbase.com
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20. Forum Websites for link acquisition
- Whirlpool.net.au & Quora.com

21. Deal Websites for link acquisition –
Vogue, OzBargain & RetailMeNot
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22. Think about any offline stores for your
business! You can acquire links for online
eCommerce Store!
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23. Guides can be a great way to acquire
links, here is a great eCommerce Guide
for Suitcases.
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24. Think about any stockiest or product
partners your eCommerce site currently
has. Ask for links back on resource pages!
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25. Don’t over do things!
Interflora was penalised heavily
by Google for placing over 150+
similar Advertorials.
Don’t use identical copies on a
huge number of websites.
Keep things natural and
BRANDED.
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26. Don’t Use Low Quality Link Building
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28. On-Page
SEO – Key
Elements
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29. Facebook Mark Up & Twitter Markup Tags
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30. Do Not Duplicate Website Content
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31. Technical SEO is still very important!
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32. Ensure page speed is FAST! Delays
mean a loss in revenue!
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33. HTTPS is important for
Online Retail websites
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34. SEM Rush – Traffic Analysis
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35. Screaming Frog – Full Site Analysis
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36. Track your site on Google Webmaster
Tools for Issues & Opportunities! Bing
Webmaster Tools is worth using as well!
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37. Use Social Media Signals
Source: Moz & JamesNorquay.com
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38. Remember low quality SEO can KILL
your site!
A low quality SEO strategy and low quality link
building campaign can have this type of
negative effect on your websites organic traffic.
This is not one of our clients !
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39. High Quality SEO can be very powerful if
done correctly
When SEO is completed correctly it can yield a 400,000
unique visitors per month increase in organic traffic.
This is a current client!
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40. ProsperityMedia.com.au
hello@
prosperitymedia.com.au
1300 886 452
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