UPAR 2017 10 Social Media

1. UPAR
Training
Workshop
2017
Allison Joanis

2.  DOD and Social Media
 Safe Social Networking
 Representing the Military on Social Media
 Unit Official Social Media Pages
 UPAR Responsibilities
 Resources and Contact Information

3.  In 2010, the DOD issued a Directive-Type Memorandum providing
guidelines for military use of social media and acknowledged, “that
Internet-based capabilities are integral to operations across
the Department of Defense.”
 Constantly develop policies, guidelines, best practices, response to
current events, new ways to put out our information effectively and
safely
 Soldiers and Airmen are the best and most effective messengers to
spread key themes and messages throughout the community
 Social Media enables us to communicate quickly and using a wide
range of media
 We have an obligation to tell our story in the spaces and places
where our community is already engaging.

4.  Social Media helps people
and Organizations to
share correct information
to promote awareness, to
gain support and to get
our message out there
 Where we get news,
where we share news
 Helps us to connect and
stay in contact

5.  Social Media can be dangerous if
you are not careful
 Do you know what information
you can post about your job or
your trianing? Did you know that
people can use social media to
steal your identity? Did you know
that you are at risk even if you
don’t use social media?
 OPSEC and personal privacy
concerns should be paramount
when using social media

6.  A U.S. Government official on sensitive travel to Iraq created a security
risk for himself and others by Tweeting his location and activities every
few hours.
 A Family on vacation kept friends up-to-date via online profiles; their
home was burglarized while they were away.
 Information on social networking sites has led to people losing job
offers, getting fired, and even being arrested.
 Social Networking sites are a haven for con-artists, identity thieves.
 Kidnapping, rape and murder cases have been linked to social
networking sites where the victims first connected with their attackers.
 According to Terrorist Handbooks and literature, terrorists are
encouraged to use social media to find data on Government personnel
and all matters related to them.

7.  Be mindful of OPSEC
 Don’t share information that you don’t want
public.
 Adjust your privacy settings, turn off
geotagging, and check often.
 Be cautious when accepting friend requests
and followers.
 Routinely change your passwords
Think before you post. If you wouldn’t put it
on a sign in your front yard, don’t post it.

8.  Protection of critical and sensitive
information in order to protect your
organization, your missions and personnel
 Five Step Process
› Identify the critical information
› Analyze the treats
› Analyze the vulnerabilities
› Assess the risks
› Apply OPSEC countermeasures

9.  Personal identifiable information
 Future Operations, dates, times, locations
(to include deployment and training dates)
 Travel Plans
 Personnel information
 Technical Information
 Weapons systems & Equipment status and
capabilities
 Mission Specifics, limitations, goals &
capabilities

10.  Pride and support for service,
units, and service members
 Generalizations about service
or Duty
 General status of the location of
a unit
› (“operating in southern
Afghanistan” as opposed to
“operating in the village of Hajano
Kali in Arghandab district in
southern Afghanistan”)
 General Photos that do not
depict exact locations,
entrances etc.
 Any other information already
publicly released

11.  Understand and adjust
who can see what you
post
 Most all major social
networking sites have
privacy options, but the
defaults are set to
public, you have to
change them manually.

12.  The process of adding
geographical identification to
photos, videos, websites, and
text messages
 The equivalent of adding a 10-
digit grid coordinate to
everything you post on the
internet.
 Geotags are automatically
embedded in photos taken
with smartphones.
 Disable GPS features on your
smartphone and social media
applications.

14.  September 2014
› ISIL and supporters use web forums and social
media to encourage supporters in the United
States to attack military, law enforcement,
security, and intelligence personnel. Tweets
encouraged ISIL followers to use the yellow
pages and social media to identify the addresses
of military families, and to “show up [at their
homes] and slaughter them.”

15.  October 2014
› An Air Force Service Member posted photos to his
social media from a flight over Iraq during a bombing
campaign. Those photos were shared by a military
website with his photo credit. Following those posts,
his social media as well as the social media accounts
of his family members here at home, were swarmed
with offensive derogatory messages.
› ISIS linked Twitter account posts; “We have a raid on
an American pilot account at 9:00 evening Mecca
time who is participating in the crusaders’ bombing.
Retweet this if you are ready to be part of the raid.”

16.  January 2015
› Islamic State claims to hack US Central Command
Social Media Sites.
› Posted messages, “American Soldiers, we are
coming, watch your back.” “ISIS is already here, we
are in your PCs, in each military base.”
› The following day, ARNG Twitter Page was tagged by
an unknown account with messages and screen
shots of information about military commanders,
including phone numbers, email addresses and
home addresses

17.  Military members are personally responsible for
all content they publish on social media sites,
blogs, or other websites.
 Military members must be thoughtful about the
non-Soldier related content they post. The lines
between a Soldier’s personal and professional
life often blur in the online space.
 As a Soldier or Airman, it’s important to follow
certain rules of conduct when interacting on
social media platforms.

18.  It’s important that all Guardsmen know
that once they log on to a social media
platform, they still represent the
National Guard, the Army, Air Force
and the DOD.
 A Guardsman who violates Federal
law, regulations or policies through
inappropriate personal online
activity is subject to disciplinary
action under the Uniform Code of
Military Justice (UCMJ) on Title 10,
and the Connecticut Code of
Military Justice on Title 32.
 Soldiers and Airmen are expected
to maintain their military bearing
both on and offline, in uniform and
off duty.
Appropriately representing the Military both on and off duty

19.  Guardsmen should avoid
posting offensive material and
photos illustrating inappropriate
behavior especially in uniform
or in an official capacity.
 Be careful when expressing
personal opinions, or even
better, keep them out of print!
 Do not promote personal or
private fund-raising activities in
uniform or in an official capacity
(ALS Ice Bucket Challenge)

20. “We put the FUN in Funeral”
“It’s so damn cold
out...WHY have a
funeral outside!
Somebody’s
getting a jacked up
flag...”
“This pic is 3 years old. I was a young airman
who didn’t care (not uncommon). I was young
and dumb… getting called out for a mistake
that took a few second to make but a lifetime
to make up for.”

21. Sgt. Gary Stein, former
member of the Marine Corp
received a “less that
honorable discharge” in 2012
for posting negative
comments about the president
on his facebook page.
Stein argued that he was
exercising his right of free
speech.

22.  What Happens online is
available to everyone everywhere
forever
 OPSEC Process with personal
and professional information
 Check Privacy Settings, but don’t
use as a crutch
 Post appropriate behavior,
especially when in uniform
 Stay away from fundraising in
uniform
 Be careful posting personal
opinions that violate your oath
 Use common sense!

23.  Send Photos and
cutlines to be shared on the
Official State Social Media
pages. Or take photos and
tag our pages. Be creative!
 Admin an Official Unit
Social Media Page or
assist your unit with in
establishing one
 Keep an eye out for your
fellow Guardsmen
 If you see something say
something

24.  Obtain approval from Commander and PAO and
request CTARNG Social Media Policy and
Checklist and follow procedures.
 Designate a minimum of THREE administrators,
one being a full time unit member. PLEASE
note these on provided form, and send to PAO.
 Register page with CTNG PAO
 Enforce OPSEC, Comply with Regulations
 MODERATE, MODERATE, MODERATE!
Do you think that your unit would benefit from a Public or Private
Unit Social Media Page?

25.  Unit day-today activities, training, show military/guard life
 Unit Events
› Promotions, awards & recognitions, parties
 Camaraderie (in and out of uniform when appropriate)
 Posts related to holidays or national recognition days. Use
trending hashtags for inspiration.
 What do you post about your military life on your personal
social media? Can that translate to your unit pages?

28. @The Connecticut National Guard
@CTNationalGuard
CT National Guard
@CTNationalGuard
Connecticut National Guard
Connecticut National Guard
CT National Guard Public Affairs

29. 130th Public Affairs Detachment
130th Public Affairs Detachment
130th PAD
103rd Airlift Wing
103rd Airlift Wing

30.  OPSEC and Safe Social Networking Training (IA training site)
› https://ia.signal.army.mil/SMS.ASP
 DISA Social Networking Class
› http://iase.disa.mil/eta/sns_v1/sn/launchpage.htm
 FBI Brief on Identity Theft
› http://www.slideshare.net/USArmySocialMedia/fbi-briefing-on-
identity-theft-5278798
 U.S. ARMY & Air Force Information on Slide Share
› http://www.slideshare.net/USArmySocialMedia
› http://www.slideshare.net/IRSmartt/usaf-social-media-policy

31. Allison Joanis
Allison.l.joanis.civ@mail.mil
ctngpublicaffairs@gmail.com
(860)524-4858
Hartford Armory Rm. 318
Master Sgt. Erin McNamara
Erin.e.mcnamara2.mil@mail.mil
(860) 292-2460
Facebook.com//103AW