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Model-driven Strategic Awareness                    From aUnified Business Strategy Meta-model (UBSMM)                    ...
Overview● Problem – Goal● UBSMM (Process & Artifact)● UBSMM to Enterprise Architecture● Conclusions & Future Work27/11/2012
Problem - Goal27/11/2012
Problem - Goal   Business              Alignment            IT                                     Enterprise Models      ...
Problem● Shortcomings of existing alignment methods:      – Most are rooted in IT and overlook business strategy        fo...
ProblemBusiness strategy:● remains unknown to IT—an understanding gap● lacks traceability to IT      – thus alignment of b...
ProblemE.g. during a recent webinar among 176 EA practitioners(Gartner 2011):● 1% had no business strategy● 6% didn’t know...
GoalBuild a unified business strategy meta-model (UBSMM) to provide strategicawareness to EA via model-to-model linkages, ...
Unified Business Strategy Meta-model                                 (UBSMM)27/11/2012
Unified Business Strategy Meta-model (UBSMM)● Based on SMBSC and VC (currently integrating BOS)● Foundational Schema Integ...
Unified Business Strategy Meta-model (UBSMM)      Strategy Maps &                    Value Configuration (VC):     Balance...
Unified Business Strategy Meta-model (UBSMM)27/11/2012
UBSMM to EA27/11/2012
UBSMM to EAEA options:● TOGAF*● Zachman● GERAM*● Archimate*● ARIS● …ISO/IEC 4201027/11/2012
UBSMM to EA● Conceptual relationships (UBSMM vs ISO/IEC42010)      – Actor as Stakeholders      – Business Strategy (low-c...
UBSMM to EA   Relationships between ISO/IEC/IEEE 42010-          2011 [22] and UBSMM.SMBSC27/11/2012
UBSMM to EA Relationships between ISO/IEC/IEEE 42010-          2011 [22] and UBSMM.VC27/11/2012
Conclusions & Future Work27/11/2012
Conclusions & Future WorkUBSMM is a unified conceptualization of business strategyformulations proposed as a means to link...
Conclusions & Future Work             UBSMM                     Blue Ocean Strategy                          Schema       ...
Conclusions & Future Work              Mappings to concrete EA approaches      UBSMM               ISO/IEC 42010          ...
Questions27/11/2012
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Model-driven Strategic Awareness: From a Unified Business Strategy Meta-model (UBSMM) to Enterprise Architecture

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Presented at EMMSAD 2012 - the 17th International Conference on Exploring Modelling Methods for Systems Analysis and Design (Full Paper)

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Model-driven Strategic Awareness: From a Unified Business Strategy Meta-model (UBSMM) to Enterprise Architecture

  1. 1. Model-driven Strategic Awareness From aUnified Business Strategy Meta-model (UBSMM) to Enterprise ArchitectureConstantinos Giannoulis, Jelena ZdravkovicStockholm University, Department of Computer and System Sciences (DSV)Michaël PetitUniversity of Namur, Computer Science Department, PReCISE Research Center 27/11/2012
  2. 2. Overview● Problem – Goal● UBSMM (Process & Artifact)● UBSMM to Enterprise Architecture● Conclusions & Future Work27/11/2012
  3. 3. Problem - Goal27/11/2012
  4. 4. Problem - Goal Business Alignment IT Enterprise Models Strategy Maps GQM • Process Models • Requirements Models Value Chain INSTAL • ... Blue Ocean Strategy B-SCP EA • Zachman • TOGAF ... ... • ...27/11/2012
  5. 5. Problem● Shortcomings of existing alignment methods: – Most are rooted in IT and overlook business strategy formulations from Strategic Management – Business insights not properly disseminated to IT and business strategy formulations liberally used● Different communication means and formalisms across domains: – Business uses natural language-based, schematic representations – IT uses clearly defined models with precise descriptions● EA approaches include business elements but no linkage to business strategy formulations are provided27/11/2012
  6. 6. ProblemBusiness strategy:● remains unknown to IT—an understanding gap● lacks traceability to IT – thus alignment of business goals against IT actions and results cannot be evaluated● needs to provide insights to IT and relate to EA to trace decisions, actions, and artifacts27/11/2012
  7. 7. ProblemE.g. during a recent webinar among 176 EA practitioners(Gartner 2011):● 1% had no business strategy● 6% didn’t know the state of their business strategy● 16% business strategy not clearly communicated● 44% business strategy not understood or supported● 33% business strategy is well understood27/11/2012
  8. 8. GoalBuild a unified business strategy meta-model (UBSMM) to provide strategicawareness to EA via model-to-model linkages, because:● Adds precision to business strategy formulations through formalization● Complements the alignment of an enterprise’s various business strategies or integrate with strategies of others● Serves as a pivot model between business strategy formulations● Enhances strategy communication by becoming a common point of reference for mappings between strategy formulations● Is extendable to embed more business strategy formulations being constantly enriched allowing for up-to-date mappings27/11/2012
  9. 9. Unified Business Strategy Meta-model (UBSMM)27/11/2012
  10. 10. Unified Business Strategy Meta-model (UBSMM)● Based on SMBSC and VC (currently integrating BOS)● Foundational Schema Integration process followed (Batini et al. 1986) – Pre-integration • Select schemata: SMBSC, VC, BO,… • Select Representation: UML • Select Integration Process Strategy: binary vs n-ary – Comparison: correspondences, conflicts, inter-schema properties – Conformance: concepts are identical, equivalent, compatible, incompatible, – Merging and Restructuring: transformations27/11/2012
  11. 11. Unified Business Strategy Meta-model (UBSMM) Strategy Maps & Value Configuration (VC): Balanced Scorecards Chain, Shop, Network (SMBSC) Schema Integration Process UBSMM27/11/2012
  12. 12. Unified Business Strategy Meta-model (UBSMM)27/11/2012
  13. 13. UBSMM to EA27/11/2012
  14. 14. UBSMM to EAEA options:● TOGAF*● Zachman● GERAM*● Archimate*● ARIS● …ISO/IEC 4201027/11/2012
  15. 15. UBSMM to EA● Conceptual relationships (UBSMM vs ISO/IEC42010) – Actor as Stakeholders – Business Strategy (low-cost, product leader, focused) as an Architecture Viewpoint – VC & SMBSC as Architecture Views – UBSMM as Model Kind with UBSMM.SMBSC and UBSMM.VC as Architecture Models – UBSMM.SMBSC and UBSMM.VC constraints as Correspondence Rules – Choosing SMBSC or VC as Architecture View is captured by Architecture Rationale (also all concepts’ instantiations)27/11/2012
  16. 16. UBSMM to EA Relationships between ISO/IEC/IEEE 42010- 2011 [22] and UBSMM.SMBSC27/11/2012
  17. 17. UBSMM to EA Relationships between ISO/IEC/IEEE 42010- 2011 [22] and UBSMM.VC27/11/2012
  18. 18. Conclusions & Future Work27/11/2012
  19. 19. Conclusions & Future WorkUBSMM is a unified conceptualization of business strategyformulations proposed as a means to link business strategywith EA, and provides a number of benefits:● A strategic view on EA; from UBSMM to IS development● Simplified model mappings from UBSMM towards ISO/IEC 42010● Enhances the communication and understanding across an enterprise to relate strategies and EA.27/11/2012
  20. 20. Conclusions & Future Work UBSMM Blue Ocean Strategy Schema Integration Process UBSMM (updated)27/11/2012
  21. 21. Conclusions & Future Work Mappings to concrete EA approaches UBSMM ISO/IEC 42010 TOGAF GERAM …27/11/2012
  22. 22. Questions27/11/2012

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