Presentation at World Media Group seminar, 25 November 2011.

1. 3 Things About the Big
Picture
Gauti Sigthorsson
University of Greenwich
@conceptbin | blogs.gre.ac.uk/media

2. The bigger picture of media use:
Large-scale survey data
Medium/long term trends

3. Demographics + Infrastructure

4. "Next Generation"
Portability + Access through multiple devices
(OxIS 2011 Report, p. 6)

5. "Next Generation Users" (in the UK)
(OxIS 2011 Report, p. 6)

6. 1/3 of the world is online (ca. 2.25 bil):
ITU, The World in 2011: ICT Facts & Figures

7. 45% (ca. 1 bil) of internet users are
under 25
ITU, The World in 2011: ICT Facts & Figures

8. And that's nothing compared to
mobile...
ITU, The World in 2011

9. The "Next Generation" is worldwide
Source: UNESCO Information
Society Observatory Newsletter
no. 3 2011, p. 3

10. Interfaces

11. Many, often
simultaneous points
of access:
TV
+ laptop
+ mobile

12. Board
+ pad
+ tab

13. "The most profound technologies are those that
disappear. They weave themselves into the
fabric of everyday life until they are
indistinguishable from it."
Mark Weiser, "The Computer for the
21st Century" (1991)

14. Ye olde verticals
(push-media)
TV Radio Print Display

15. Platform-agnostic usage
TV Radio Print Display

16. Social usage
Vision Sound Text Installation
"Shareability"
of content,
experiences,
etc.

17. ...and it's not
just about
screens

18. Digital media are multi-sensory
Seeing Hearing Touching Smelling

19. Experiences

20. Embodied virtuality
(Weiser, again)
The virtuality of computer-readable data is
brought into the physical world.

21. Urban media journey
(...here's where the smell comes into play)

22. Screenshot: London
Cyle Hire Live Android
app.

26. Pocket
data-
capture
Screenshot: Google
My Tracks for Android

28. Articulation of platforms
Infrastructure + data + mobile
Articulated together into media-experiences

29. Quick summary:
Demographics + Infrastructure
The "next generation" is portable, multiple, and
global.
Interfaces
All businesses are now in the interactive media
business. What is your user experience like?
Experiences
Think journey, not platform.

30. The goods....
Pew Internet & American Life
OxIS (Oxford Internet Surveys)
Ofcom reports (e.g., The Communications
Market 2011)
UNESCO, Communication & Information
ITU ICT Statistics (International)