Big Fat Marketing Mistakes

1. Big Fat Marketing Mistakes A GUIDE TO FIX THEM As marketers, we are challenged to work in many mediums, use myriad tools, thoughtfully record and utilize data, and meet aggressive goals. And we must Mistake do all of this in a carefully orchestrated manner with great attention to detail to be successful: so it’s easy to make mistakes! In this guide, we will outline some common marketing mistakes - and how to gracefully ﬁx them. You don’t follow FIX IT: WORK WITH THE SALES TEAM TO FOLLOW UP WITHIN 48 HOURS up right away Research has shown a drastic decrease in lead-to-close rate when leads are If your marketing focus is called/emailed more than 48 hours later - and it’s diminishing returns after lead generation, you put that. Call when leads are fresh - and if possible, implement a lead nurturing a great deal of work into program, like an email drip campaign, so you don’t lose leads that aren’t ready bringing in quality leads. to commit. A D VE RTISE ON Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com

2. Big Fat Marketing Mistakes | A GUIDE TO FIX THEM Mistake Starving the budget In order to get the word out about your company, you must allocate money FIX IT: PROVE MARKETING’S WORTH THROUGH MEASUREMENT to marketing. Choose only marketing channels that are measurable, like paid search, and pay close attention to the data. To stretch your budget, try cross-promotions with another likeminded company, building out a referral program, and asking customers/fans to generate content. Mistake Wearing FIX IT: USE THESE TOOLS TO GAIN INSIGHT competition INTO THE MOVEMENTS blinders OF YOUR COMPETITORS Try a keyword research tool like Spyfu, KeyCompete or Raven to see which You can learn a lot from your competition - about keywords your competitors are targeting in PPC and SEO. Then build how to differentiate, which out your own keyword lists. To keep an eye on your competition’s social keywords to target, and new movements, build a “competitor” list in Hootsuite or Tweetdeck. markets to go after. A D VE RTISE ON Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com

3. Big Fat Marketing Mistakes | A GUIDE TO FIX THEM Mistake FIX IT: USE “ASSISTS” TO KEEP YOUR PRODUCT OR SERVICE IN Counting on one THE MIND OF THE USER touchpoint Market across multiple channels. Consider the “rule of five”: Try using display advertising, the idea that a customer Facebook ads and retargeting must come into contact with as “assists” to keep your brand your company five times appearing again and again. before he will convert. Mistake Selling only to your new customers FIX IT: YOUR CUSTOMERS ARE ALREADY YOUR FANS: IT’S EASIER TO KEEP THEM ENGAGED Upsells and loyalty programs are the Use the thank-you page to offer a coupon for next time and to get social “low-hanging fruit” of media follows. Or use a gamification tool like Big Door, which increases marketing. loyalty and engagement using game theory and incentive techniques on your website. A D VE RTISE ON Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com

4. Big Fat Marketing Mistakes | A GUIDE TO FIX THEM FIX IT: USE CROWDSOURCING TOOLS TO AFFORDABLY HAND Mistake OFF SOME OF THE WORK Using a crowdsourcing tool or Doing it all platform, you can hand off content generation, SEO, paid search and yourself Facebook ads, translation, message Many of us are marketers testing, graphic design/video and on small teams - but you microtasks - and get incredible can’t do everything yourself reach with limited resources (time and be effective. and budget). Keep learning Visit us online at trada.com! Paid search is an ever-changing market, and best practices and strategies evolve quickly. Trada offers a free, zero-commitment resource center with guides, videos and webinars to help keep your team up to speed on the ins and outs of paid search. A D VE RTISE ON Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com