The document discusses using gamification to motivate patients. It covers using social cognitive theory and the theory of planned behavior to influence patients' health behaviors. Examples are given of gamified apps for diabetes management, exercise, and sexual health that incorporate social networking and avatars. The conclusion emphasizes the importance of designing gamified health apps that address the target health issue and population using effective game techniques.

1. Gamificación para motivar
al paciente
Luis Fernandez Luque, PhD
Co-fundador de Salumedia.com
18 Nov 2014, Madrid #Wearable2014

2. Índice
1 Sexo2 S eguro Diabetes Conclusiones
3 4 Ejercicio
Físico
#Wearable2014
18 Nov 2014, Madrid

3. GameUpProject.eu
18 Nov 2014, Madrid #Wearable2014
Social Cognitive Theory (Bandura
1986) – Works!
The Theory of Planned Behaviour
(Ajzen 1991) – Works!
Five stage of changes (Prochaska
1997) – doesn’t work.

4. GameUpProject.eu
18 Nov 2014, Madrid #Wearable2014

5. 18 Nov 2014, Madrid #Wearable2014

6. Índice
1 Sexo2 S eguro Diabetes Conclusiones
3 4 Ejercicio
Físico
#Wearable2014
18 Nov 2014, Madrid

7. Sjekkdeg.no
18 Nov 2014, Madrid #Wearable2014

8. Sjekkdeg.no
E Gabarron, Avatars using computer/smartphone mediated communication and social networking in prevention of
sexually transmitted diseases among North-Norwegian youngsters BMC Medical Informatics and Decision
Making 2012, 12:120
18 Nov 2014, Madrid #Wearable2014

9. Sjekkdeg.no
E Gabarron, Avatars using computer/smartphone mediated communication and social networking in prevention of
sexually transmitted diseases among North-Norwegian youngsters BMC Medical Informatics and Decision
Making 2012, 12:120
18 Nov 2014, Madrid #Wearable2014

10. Sjekkdeg.no
18 Nov 2014, Madrid #Wearable2014

11. Índice
1 Sexo2 S eguro Diabetes Conclusiones
3 4 Ejercicio
Físico
#Wearable2014
18 Nov 2014, Madrid

12. 18 Nov 2014, Madrid #Wearable2014

13. 18 Nov 2014, Madrid #Wearable2014

14. TuDiabetes-BBT
18 Nov 2014, Madrid #Wearable2014
https://myglu.org/articles/
big-blue-test-results

15. Diabetes Diary
©Eirik Arsand telemed.no/UNN
18 Nov 2014, Madrid #Wearable2014
http://www.telemed.no/diabetes-and-self-management.
4982935-162159.html

16. Diabetes Diary
©Eirik Arsand telemed.no/UNN
18 Nov 2014, Madrid #Wearable2014
CADMOS – Connecting Children and Adolescents with
Type 1 Diabetes in Rural Areas in North Norway through
Mobile Phone-Based Social Video Games
Spill og lær med diabetesvenner. (Helse og
Rehabilitering funded).

17. Diabetes Diary
©Eirik Arsand telemed.no/UNN
18 Nov 2014, Madrid #Wearable2014

18. Índice
1 Sexo2 S eguro Diabetes Conclusiones
3 4 Ejercicio
Físico
#Wearable2014
18 Nov 2014, Madrid

19. Conclusiones
• Más jugadores = Big Data
• Crecimiento de Apps multi-dispositivo
(gamificación ubiqua)
• Grandes fracasos, por no tener en cuenta:
i) problema de salud, ii) población objetivo,
iii) técnicas de juegos
18 Nov 2014, Madrid #Wearable2014

20. Gracias
Luis Fernandez-Luque, PhD
@luisluque
www.salumedia.com
18 Nov 2014, Madrid #Wearable2014