1. Facebook is still the biggest and many popular site for interacting and sharing information.
So, what does this mean for you? You can leverage facebook to your advantage, generate
targeted traffic, build your brand, and also create an income. In simple terms, mastering
Facebook is highly recommended which means Facebook fan pages, your individual page,
Facebook Advertising and Liking other pages also.
We can't deny the existence of some other great marketing opportunities, what sets
Facebook apart is its reach. Being the largest social network, Facebook is used by
thousands otherwise millions of users to achieve almost everybody who uses the web,
because even when they don't utilize it daily, over a billion of people have Facebook
accounts. What also makes Facebook special is the fact that is give a lot of info on users
interests. Thus, this means that when you will place an ad targeted at 25-35 years old
females interested in hair care, Facebook can match this ad wonderfully. Marketing
Opportunities. Today Facebook became one of the best marketing tools due to its
exceptional targeting abilities in almost every niche. It provides a lot of opportunities both
free and paid. Let's analyze a number of them.
Simple Posts and Comments. Ordinary posts and comments represent the primary way to
get visible. Obviously, it's not the shortest path to sales, but nonetheless it's an effective
technique to get free exposure and make a network. Obviously, you may earn sales, but this
is not the major reason you are posting or commenting. Brand Pages . Facebook pages act
like profiles but created for brands, companies and public individuals. Such pages are open
for everyone. When people like a page, they'll automatically receive updates each time you
post something totally new. Due to Page Insights and Page Metrics you will get useful

2. information about how well you perform, the amount of users you reached and how many of
them liked or shared a post, how many comments you got, etc.
Facebook is a superb place to get targeted visitors also. When likeminded targeted people
KNOW YOU and your Facebook persona this will leverage visitors to your websites also
because they will click on from your Facebook pages to your URL's. Remember that this
really is all free except Facebook ppc. But you can use Facebook PPC for a small daily fee
depending on your budget. You can test some Facebook advertising very cheaply as long
as you seek information with your markets first.