Digital Connections 2011 was welcomed by Scott Ernst, President of Kantar Media Compete. The conference aimed to discuss where companies are in their digital evolution and how to better connect with consumers through opportunities in the market, improving conversion, and streamlining measurement and time to action. Success requires participating, challenging ideas, meeting new people, and celebrating connections within the industry and for Compete clients through combining different data sources for new insights and partnering with other organizations.

1. WELCOME TO DIGITAL CONNECTIONS 2011 Scott Ernst President, Kantar Media Compete

2. 2 WELCOME!

3. Where are companies in their digital evolution? 3 Connections Market Potential Conversion Measurement Time Time

4. What this means for Compete and our clients Opportunityto connect more deeply with consumers Need to connect different data to create new insights Imperative to connect with partner organizations to streamline time-to-action 4

5. What this means for the industry as a whole 5

7. Participate

8. Challenge

9. Meet new people

10. Celebrate connections!6 Place your drink here