Leverage content marketing to acquire new customers. Blogs, email, and social media can be used to generate content that attracts new visitors and customers when targeted towards relevant keyword searches. User generated content from customers is particularly effective, as stories can be solicited through emails or on websites and then published to blogs and landing pages to increase engagement. Tracking metrics like click-through rates and referral traffic can show what content and channels are most effective at driving new visitors and customers.
1. Leverage Content Marketing New Customer Acquisition Blogs, Email & Social Media to Acquire New Customers Chris Baggott CEO/Co-founder of Compendium chris@compenidum.com 317-345-3099 @ChrisBaggott
14. âAny page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new worldâ âVanessa Fox
21. Dunbar Circle âPut differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who arenât necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
39. Expedia began Receiving stories from customers within 1 minute of sending email. Customer is taken to a landing page where they can share their story via Compendiumâs Web-to-Post form.
40. The story can be edited, approved, or declined in Compendiumâs administrative layer.
61. âWhat has Compendium done for you?â âI would simply say we have had over 700,000 people to our blogs in the last 18 months and 85% of them came from search engines. We get leads from these pages every day and we close business from it every month.â âEric Eden, VP of Marketing at CVent
62. there are 1,088 keywords that we are targeting Those keywords are searched 13,865,700 times/month
75. No Content Stands Alone! Chris Baggott CEO/Co-founder of Compendium chris@compenidum.com 317-345-3099 @ChrisBaggott
Hinweis der Redaktion
Jason: âOk Chris I know this is your passion so why not talk for a few minutes about leveraging social for search engine optimization.
Jason talks First: âChris we are here to talk about the this new thing called Social Mediaâ âWhy are you resurrecting these dinosaurs?âChris will talk about: How all this isnât new from a concept standpoint. People have been advocating for years for this kind of behavior. We have just not hade the right tools. Now we do.