2. This week (Week 3!)
Tuesday (day 7):
– Getting the best out of your user communities
Wednesday (day 8):
– Facebook Pages (advanced)
Thursday (day 9):
– Privacy, terms, and identity
Miscellany:
– Blog assignment 1 marks (Wednesday – latest)
– Blog assignment 2 due Friday
– Project: Idea selected, research underway, page
created
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4. Recall “We want a growing and
thriving community!”
5. So, how can we encourage behaviours such as
Finding new users
Move users around online community cycle
Looking after and nurturing existing users
Retaining users
Word-of-mouth promotion by users
Keeping users busy and discourage lurking
Prevent undesirable behaviours
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7. Your job: Construct a user community strategy
1. Get into your groups at one table
2. Go to the Wiki and navigate to today’s class
3. Examine the images on the slides:
a) Suggest a possible problem or behaviour
represented by the image
b) Suggest an action(s) to mitigate (if bad) or
encourage (if good)
4. You have 40 minutes
8. Time for a short commercial break
Go on, get outside!
33. Key questions to address
1. What are you going to do?
2. Why are you doing it?
3. Why would people be interested?
4. How is your idea different?
5. What are the benefits?
6. What potential issues are there?
7. How will you resource the operation?
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34. Project research tips
Use multiple resources (e.g., Google, survey)
Search widely (outside target area)
Narrow focus of idea (apply limits)
There will be competition (indirect vs direct)
Think about a specific audience (target)
Factor in project constraints (time, experience,
platform, …)
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36. One sentence pitch
“my group, _(insert name of group)_,
is developing _(a defined offering)_ to
help _(a defined audience)_ _(solve a
problem)_ with _(secret sauce)_”.
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