1. Adriana Diaz & Marissa Wasseluk
Community Media Workshop
adriana@newstips.org -- marissa@newstips.org
Follow on Twitter @npcommunicator
http://www.communitymediaworkshop.org
social media bootcamp 102

2. Today’s GOALS:
• Understand WHY social media is important
for nonprofits
• Learn to define your own communications
goals and objectives
• Choose which platforms are right for your
organization

3. Sometimes it’s hard to see
the point of social media

4. social media

5. social media

6. Defining Social
• Connecting
• Collaborating
• Interacting
• Engaging

7. It’s all about developing
meaningful relationships by
engaging audiences through
conversations

8. How we’ll make meaningful
relationships WITH EACH OTHER
• We’ll email you the URL for our closed
Facebook Group – REQUEST TO JOIN!
– http://bit.ly/smbgroup
• We’ll continue conversation on Twitter with
the hashtag #smb13

9. find your audience!

10. online users:
technographics & categories
creators
conversationalists
critics
collectors
joiners
spectators
In-actives
} influencers
organizers {
} majority

11. online users:
tools categorized by people’s actions
• people creating: blogs, podcasts, videos
• people connecting: social networks
• people collaborating: wiki’s, crowd sourcing
• people reacting: reviews, liking, digging
• people accelerating consumption: sharing,
aggregating, RSS feeds

12. Meet Our Content Crushes

13. Meet Our Content Crushes

14. Meet Our Content Crushes

15. :: break ::

16. Share your Content Crushes

17. :: Social Media Planning ::

18. Social Media Plan =
GOALS + AUDIENCE + TOOLS

19. Social Media Planning
• audience: what are they ready for? where are they?
what level of engagement are they at?
• objectives: what do you want to do to achieve your
goals? what will be accomplished?
• strategies: what is your approach? what is the
process?
• technology, tools & tactics: what are the best tools
to help you get there?
• outcomes & analysis: what will be measured? what
are the indicators of change or success?

20. Social Media Planning: People
• Develop an analysis of targeted audiences.
• Identify audience use of technology.
• Develop engagement decisions based on
analysis and impact level to define your
objectives.

21. Social Media Planning: Objectives
• Establish your objectives & goals.
• Identify what it is you want to do (to conduct
research, to create market buzz, inform and
sell products, provide support to
customers, develop and improve products and
services)

22. Social Media Planning:
Strategies
• Identify the process (listening for
research, conversing to create market buzz, rally
key fans, nurture a community, include customers
to improve products)
• Identify what it is you want to change if you are
successful with your objectives--impact.
• Identify how you will measure these changes.
• Learn to adapt to changes in the process.

23. Social Media Planning: Technology
&Tactics
• Identify the tools needed to
communicate, engage and measure your
success.
• Identify how the tools will be used.

24. Listening & Monitoring strategy:
Collecting info and insights through conversations
Conversing & Buzz strategy: Building relationships by
creating and participating in conversations--direct
engagement
Energizing Supporters strategy: Rallying key
supporters towards an action or cause
Sustainability strategy: Allowing
supporters to help each other
Nurturing
A Community:
Building authority
tools
time
Key Strategies:
Investing Tools & Time

25. OUR Hashtag
#smb13

26. Homework!
• Turn your social media plan worksheet into a
narrative or working document. Email that document
to marissa@newstips.org by Tuesday, July 30.
• Continue following and monitoring the #smb13
conversation on twitter. Post your own “content
crushes” with your Twitter account.
• Join the Facebook group. Create (at least) one
conversation on the group wall.

27. Q + A
discussion