Running a business is a great undertaking and requires a lot of work. After running my own business and being a part of startup and small businesses for 10 years, here are 8.5 lessons that show us how to leverage the internet for business sucess.
15. “You can have everything in life you want
if you will just help enough other people
get what they want.”
@kevinhayesca | #GUFS
16. You have to give a lot to get a lot
@kevinhayesca | #GUFS
17. You have to give a lot to get a lot
freshbooks.com
website.grader.com
inbound.org
@kevinhayesca | #GUFS
18. You have to give a lot to get a lot
What should you be giving away?
• Expert advice
• Stuff you would charge for
• Lessons your have learned
• What has freely been given to you
• Things to make someones life easier
• Or help someone become smarter!
• Enough to get someone comfortable
with you
Memrise
@kevinhayesca | #GUFS
19. You have to give a lot to get a lot
If Tesla had some competition it would actually be good and it would help
grow Teslas business.
Elon Musk on making Tesla patents open source
@kevinhayesca | #GUFS
35. Your first words count
@kevinhayesca | #GUFS
On the average, five times as many people read the headline
as read the body copy. When you have written your headline,
you have spent eighty cents out of your dollar.
—David Ogilvy
36. Your first words count
Who is going to solve
my problem?
@kevinhayesca | #GUFS
39. Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Headline writing formula
@kevinhayesca | #GUFS
40. Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
Headline writing formula
@kevinhayesca | #GUFS
41. Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
“18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Headline writing formula
@kevinhayesca | #GUFSA/B test your messaging TestMyMessage.com
Headline writing formula http://goinswriter.com/catchy-headlines/
44. Tell people what to do
Book a consult
Call us
Inquire
WIIFM
(What’s in it for me)
@kevinhayesca | #GUFS
45. It’s ok to make mistakes
@kevinhayesca | #GUFS
46. It’s ok to make mistakes
#McDStories: When A Hashtag Becomes A Bashtag
via Kashmir Hill of forbes.com
@kevinhayesca | #GUFS
47. It’s ok to make mistakes
via James Martin of CIO.com
“McDonald's generated the most
social media buzz of all the
Super Bowl advertisers”
“…McDonald’s has stayed in the
limelight all night long."
@kevinhayesca | #GUFS
51. Don’t wait for perfection
$500 Free - $29 - $79 per month Free - $50 per month
@kevinhayesca | #GUFS
52. 1. You are not alone
2. You have to give a lot to get a lot
3. The value of the Internet is not that you can market
to the world, it's because niche communities
4. Get it on the cheap … I mean, the inexpensive
5. It pays to standout!
6. Your first words count
7. Tell people what to do
8. It’s ok to make mistakes
8.5 Don’t wait for perfection
@kevinhayesca | #GUFS