The document discusses how to maximize the use of social media for events. It provides five myths about using social media for events and debunks them. It also offers five best practices that are proven for using social media effectively at events. Additionally, it lists five specific actions that can be taken right away to improve social media use for events. The document emphasizes documenting events on social media before, during, and after they occur and adjusting social media strategies to fit each individual event. It also stresses automating social media activities as much as possible and recognizing that any time more than one person is present, it constitutes an event that can be documented on social media.

1. More Bang for Your Event Buck
Maximizing Social Media Before, During, After
Amy H. Lewis
Social Media Strategist for Cisco
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2. • Five Myths
. . . BUSTED
• Five Best Practices
. . . PROVEN
• Five Things You
Can Do
. . . RIGHT NOW!
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3. Amy H. Lewis @CommsNinja
collaboration roving reporter video efficiency
web development business intelligence
branding
innovationsocial media project management
information architecture writer engaged editor
creative communicator integrity
web 2.0 demystified streamline public speaking
optimize everything blogger transparency
leadership strategic listener connector
business development content management
amylewi@cisco.com

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. 1
Why waste any opportunity to make them pay for themselves?
Event
Social
Media
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6. 2
Document, document, document.
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7. 3 Adjust the expectations and actions to fit.
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8. 4 Automate, automate, automate.
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9. 5
More than one person present? It’s an event.
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11. 1
Before During After
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12. 2

13. 3
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14. 4
Deputize Social
Media Agents:
Leverage Their
Contacts,
Enable and
Reward Their
Success
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15. 5
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16. VMworld 2011 Key Objectives
for Social Media:
1. Increase Event ROI
2. Amplify Cloud Message
Results and Analysis
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Cisco 16

17. •Convey Cisco Data Center messaging beyond the on-site audience
•Invite customers and partners to participate in the current Cisco Data Center communities
PRE- DURING POST-
EVENT EVENT EVENT
Share Social Media plan w/ partners Creation of videos
 Summary blog on Cisco
 Made Some Cost-Effective Noise!
Results:
Guest bloggers on Cisco DC Blog We Reports on the events DCblog
1. Daily blogger Techminute
Promote Cisco DC participation 2. Automated and manual tweets on

Post Additional videos
Over 10,000 views of VMworld related posts YouTube and 3rd party website
@Ciscodc,and individual Twitter accounts
Create an editorial plan on
using hashtag #ciscoVMW
5600 VMworld Video Views
Identify 3rd party bloggers & ciscoBlogger
attending (complete) 3.Blogs -Facebook –YouTube- 
Post Theater presentations
1 st Meetup: #v0dgeball 541 Tweets of Blog Articles
Slideshare on Slideshare.net/ciscodatacenter
FB posts –
Define potential tweets and 380 Facebook “Likes”
Communicate a plan to Cisco individual Bloggers daily update (informal self- •
External references
265 #CiscoVMW tweets/conversations
Twitter accounts(50+ accounts), register @ made video)
VMW site and Twitter List 20 Videos RovingApp Onsite
Produced
Mobile
Reporter
 Metrics –Stats
Schedule customer/partner/exec videos Conversation Corner Post-Game Analysis
Invite Customer Comments (video) Ask the Experts
Identify Video-Worthy Moments VMworld Virtual
Sign up for VMware-led Events
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18. 1. If you have no video strategy, create one.
2. Plan for 80%, leave 20% flexible.
3. Events = Content + People
4. Connect your social properties.
5. Listen.
Follow Me:
@CommsNinja
Food Fans Follow Me:
@practicalcook
Follow Cisco Data Center/Virtualization:
@CiscoDC
Facebook.com/ciscodc
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