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Droidcon UK 2010
Meta­Market Model
   
Developers:
What Are the Android 
Market's Problems?
   
Users:
What Are the Android 
Market's Problems?
   
Android Market
● Tactical Problem #1: Developers Dislike It
– Limited descriptive material
– No links
– Only one-way f...
   
Android Market
● Tactical Problem #2: Users Dislike It
– Off-device searching
● Tough to type on the frakkin' keyboard...
   
Android Market
● Strategic Problem: Locked-Up Data
– No platform for ecosystem innovation
– Relegated to pirating the ...
   
Adobe AIR
● Corporate Routing
– Submit once, pushed into Market and additional
markets
– Data still owned by Adobe, mo...
   
Vision
● Developers
– Write and publish rich description once
– Description published in CC-licensed feed
● Markets yo...
   
Vision
● Users: many ways to find apps, in/out Market
– On-device apps using richer data
– Web sites
● Better search
●...
   
Thoughts?
   
HOW?
   
How Do Blogs Work?
● Standards
– RSS/Atom
– Microformats (tags, reviews, etc.)
● Service Providers
– Blog hosts
– Comm...
   
Standards for Metadata
● Common App Description
– Rich to start with, extensible for innovation
– Direct data plus poi...
   
Build the Ecosystem
● Service Providers
– Aggregator for feed of apps and updates
– Comment/discussion engines
● Tools...
   
Build the Ecosystem
● App Stores
– Work off of the feed
– Secured way to get APKs for paid apps
● User Experience
– Si...
   
Bootstrap
● Spike Solution
– Initial standards
– Android Market tool
– Web app to collect/publish metadata
– Aggregato...
   
Thoughts?
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Android Meta-Market Model

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Android Meta-Market Model

  1. 1.     Droidcon UK 2010 Meta­Market Model
  2. 2.     Developers: What Are the Android  Market's Problems?
  3. 3.     Users: What Are the Android  Market's Problems?
  4. 4.     Android Market ● Tactical Problem #1: Developers Dislike It – Limited descriptive material – No links – Only one-way feedback via comments – Rating spam – Etc.
  5. 5.     Android Market ● Tactical Problem #2: Users Dislike It – Off-device searching ● Tough to type on the frakkin' keyboard – Better discovery options ● Tactical Problem #3: Glacial Innovation – Market reboot: 5 months and counting...
  6. 6.     Android Market ● Strategic Problem: Locked-Up Data – No platform for ecosystem innovation – Relegated to pirating the data ● AppBrain, Androlib, etc. – Not unique to Google and Android ● Solution??? Route Around Damage
  7. 7.     Adobe AIR ● Corporate Routing – Submit once, pushed into Market and additional markets – Data still owned by Adobe, most likely – Interesting but limited ● Only AIR ● Only Adobe-selected partners
  8. 8.     Vision ● Developers – Write and publish rich description once – Description published in CC-licensed feed ● Markets you choose auto-list ● Used for other search engines, etc. – Android Market browser extension/bookmarklet ● Avoid rekeying in most information – Goal: negligible additional effort for you, free data for ecosystem
  9. 9.     Vision ● Users: many ways to find apps, in/out Market – On-device apps using richer data – Web sites ● Better search ● Recommendations ● Two-way interaction with developers ● Push-to-phone ● Based off of free data, not relying on Google good graces
  10. 10.     Thoughts?
  11. 11.     HOW?
  12. 12.     How Do Blogs Work? ● Standards – RSS/Atom – Microformats (tags, reviews, etc.) ● Service Providers – Blog hosts – Comment engines (DISQUS, IntenseDebate) – Search engines, aggregators, etc.
  13. 13.     Standards for Metadata ● Common App Description – Rich to start with, extensible for innovation – Direct data plus pointers ● Discussion/feedback (embeddable?) ● Description Publishing – In-APK via resource – Online via file, microformat, etc. ● CC licensed (see OpenStreetMap)
  14. 14.     Build the Ecosystem ● Service Providers – Aggregator for feed of apps and updates – Comment/discussion engines ● Toolsmiths – Android Market bookmarklet/extension – Library project for standard “about” box based on metadata
  15. 15.     Build the Ecosystem ● App Stores – Work off of the feed – Secured way to get APKs for paid apps ● User Experience – Sites and apps to search the aggregated apps – Link/embed feedback engines – Ratings republished via hReview, aggregated
  16. 16.     Bootstrap ● Spike Solution – Initial standards – Android Market tool – Web app to collect/publish metadata – Aggregator – Lots and lots and lots of evangelism
  17. 17.     Thoughts?

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