4.
Android Market
● Tactical Problem #1: Developers Dislike It
– Limited descriptive material
– No links
– Only one-way feedback via comments
– Rating spam
– Etc.
5.
Android Market
● Tactical Problem #2: Users Dislike It
– Off-device searching
● Tough to type on the frakkin' keyboard
– Better discovery options
● Tactical Problem #3: Glacial Innovation
– Market reboot: 5 months and counting...
6.
Android Market
● Strategic Problem: Locked-Up Data
– No platform for ecosystem innovation
– Relegated to pirating the data
● AppBrain, Androlib, etc.
– Not unique to Google and Android
● Solution??? Route Around Damage
7.
Adobe AIR
● Corporate Routing
– Submit once, pushed into Market and additional
markets
– Data still owned by Adobe, most likely
– Interesting but limited
● Only AIR
● Only Adobe-selected partners
8.
Vision
● Developers
– Write and publish rich description once
– Description published in CC-licensed feed
● Markets you choose auto-list
● Used for other search engines, etc.
– Android Market browser extension/bookmarklet
● Avoid rekeying in most information
– Goal: negligible additional effort for you,
free data for ecosystem
9.
Vision
● Users: many ways to find apps, in/out Market
– On-device apps using richer data
– Web sites
● Better search
● Recommendations
● Two-way interaction with developers
● Push-to-phone
● Based off of free data, not relying on Google
good graces
12.
How Do Blogs Work?
● Standards
– RSS/Atom
– Microformats (tags, reviews, etc.)
● Service Providers
– Blog hosts
– Comment engines (DISQUS, IntenseDebate)
– Search engines, aggregators, etc.
13.
Standards for Metadata
● Common App Description
– Rich to start with, extensible for innovation
– Direct data plus pointers
● Discussion/feedback (embeddable?)
● Description Publishing
– In-APK via resource
– Online via file, microformat, etc.
● CC licensed (see OpenStreetMap)
14.
Build the Ecosystem
● Service Providers
– Aggregator for feed of apps and updates
– Comment/discussion engines
● Toolsmiths
– Android Market bookmarklet/extension
– Library project for standard “about” box based
on metadata
15.
Build the Ecosystem
● App Stores
– Work off of the feed
– Secured way to get APKs for paid apps
● User Experience
– Sites and apps to search the aggregated apps
– Link/embed feedback engines
– Ratings republished via hReview, aggregated
16.
Bootstrap
● Spike Solution
– Initial standards
– Android Market tool
– Web app to collect/publish metadata
– Aggregator
– Lots and lots and lots of evangelism
