Eating the soup with a knife

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Communication Effect

Stathis Haikalis, CEO Communication EFFECT, participated at the 3rd CSR Conference by Marketing Week.

Regierungs- und gemeinnützige Organisationen

2016
Eating the soup with a knife
Stathis Haikalis
CEO Communication Effect

“Messy and slow,
like eating soup
with a knife”

• Humanitarian Issues, Refugee Crisis
• Volunteerism, Solidarity  Civil Society, Business Resources, International Aid
• 2010: Financial Crisis, First Call for Review
• 2014: Saturation, Fatigue yet Constant Growth of Funding
• 2016: Refugee Crisis, Financial Crisis Continued

The Dark Side:
• Refugee Issue: Slow and Messy
• Unemployment is persistent
• Several NGOs in need
• Transparency, Assessment
• Rumors and Attacks
The Bright Side:
• New Sources of Funding and Human Capital
• Professionalism, Capacity Building
• International Support and Aid
• Transparency, Assessment

Brands and consultants
• Strategy Review
• Assessment
• Better ROI
• Upgrade Partnerships (NGO, Local Communities, Communities etc)
• Reason and Sensibility

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Eating the soup with a knife

1. 2016 Eating the soup with a knife Stathis Haikalis CEO Communication Effect

2. “Messy and slow, like eating soup with a knife”

3. • Humanitarian Issues, Refugee Crisis • Volunteerism, Solidarity  Civil Society, Business Resources, International Aid • 2010: Financial Crisis, First Call for Review • 2014: Saturation, Fatigue yet Constant Growth of Funding • 2016: Refugee Crisis, Financial Crisis Continued

5. The Dark Side: • Refugee Issue: Slow and Messy • Unemployment is persistent • Several NGOs in need • Transparency, Assessment • Rumors and Attacks The Bright Side: • New Sources of Funding and Human Capital • Professionalism, Capacity Building • International Support and Aid • Transparency, Assessment

6. Brands and consultants • Strategy Review • Assessment • Better ROI • Upgrade Partnerships (NGO, Local Communities, Communities etc) • Reason and Sensibility

7. Thank you

Eating the soup with a knife

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