SlideShare ist ein Scribd-Unternehmen logo
1 von 80
Crossmedia
Het crossmedia projectplan Other Media Strategy
Mediumspecificiteit ,[object Object],[object Object],[object Object],[object Object],[object Object]
medium specificiteit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
combinaties & crossovers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digitale middelen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],empowerment WEB 2.0 UGC
 
 
Digital Natives
UGC, Web 2.0 en social media
A folksonomy is a user generated taxonomy (classificering) used to categorize and retrieve Web pages, photographs, Web links and other web content using open ended labels called tags.
7 bouwstenen voor het sociale web
 
case:  Life & Cooking
case:  Philips Aurea
case:  bomchickawahwah
case:  bomchickawahwah
case:  metropolistv
case:  metropolistv
casestudie:  AH (erlebnis)
case:  Autoweek
case studie:  krant op tv
weblogs
 
photo sharing
“user generated ...”
collaboration
 
 
 
 
What’s in it for...  the  prosumer ? ?
u me we ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
Communities / netwerken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Microbloggen ,[object Object]
Twitter Waar ben je en wat doe je?
 
Het Terras
De Kroeg
Twitter Waar ben je en wat doe je?
Zomergasten & Dragons Den
Picnic ‘07
Digital Storytelling Digital Storytelling
Van single applicatie naar Mash-UP
Pinkpop ‘07
Lowlands
 
 
 
Persoonlijke MashUps
 
Van video naar webcasting ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
van single mobile to social mobile
Crossmedia & usability ,[object Object],[object Object]
cases
Tussen print en digitaal ,[object Object],[object Object],[object Object]
Crossmediale verwijzing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Van print naar digitaal
 
 
Crossmediale verwijzing ,[object Object],[object Object],[object Object],[object Object],Van digitaal naar print
 
case: in Europa - Reizen

Weitere ähnliche Inhalte

Andere mochten auch (6)

Storage1
Storage1Storage1
Storage1
 
Maroon5
Maroon5Maroon5
Maroon5
 
Journalists in action
Journalists in actionJournalists in action
Journalists in action
 
Ce202 Storage
Ce202 StorageCe202 Storage
Ce202 Storage
 
Background Examples From Eu Ru
Background Examples From Eu RuBackground Examples From Eu Ru
Background Examples From Eu Ru
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 

Ähnlich wie Ppt Hu Les2

Crossmedia is bereik
Crossmedia is bereikCrossmedia is bereik
Crossmedia is bereik
Erfgoed 2.0
 
20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein
gueste730a5
 
20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein
Bram Alkema
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
guest2f17d3
 
Presentation bom 20111125
Presentation bom 20111125Presentation bom 20111125
Presentation bom 20111125
bl1133a
 

Ähnlich wie Ppt Hu Les2 (20)

Crossmedia is bereik
Crossmedia is bereikCrossmedia is bereik
Crossmedia is bereik
 
Crossmedia is bereik
Crossmedia is bereikCrossmedia is bereik
Crossmedia is bereik
 
20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein
 
20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein20080207 Camerik Digitaal Domein
20080207 Camerik Digitaal Domein
 
Customer Media & Social Networks
Customer Media & Social NetworksCustomer Media & Social Networks
Customer Media & Social Networks
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Hyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van WouterHyves Cbw Mitex Harry Van Wouter
Hyves Cbw Mitex Harry Van Wouter
 
Presentation bom 20111125
Presentation bom 20111125Presentation bom 20111125
Presentation bom 20111125
 

Mehr von Theo Meereboer (10)

Pajottenland+zennevallei
Pajottenland+zennevalleiPajottenland+zennevallei
Pajottenland+zennevallei
 
More or less summary
More or less   summaryMore or less   summary
More or less summary
 
Social Engagement Tool - matrix
Social Engagement Tool - matrixSocial Engagement Tool - matrix
Social Engagement Tool - matrix
 
Relevant forever #mwf2014
Relevant forever #mwf2014Relevant forever #mwf2014
Relevant forever #mwf2014
 
Dst Crossmedia Rwa01
Dst Crossmedia Rwa01Dst Crossmedia Rwa01
Dst Crossmedia Rwa01
 
Ppt Les01 Vs2
Ppt Les01 Vs2Ppt Les01 Vs2
Ppt Les01 Vs2
 
Crossmedia Uu2
Crossmedia Uu2Crossmedia Uu2
Crossmedia Uu2
 
Crossmedia Uu2
Crossmedia Uu2Crossmedia Uu2
Crossmedia Uu2
 
Brandexperiences Ruud
Brandexperiences RuudBrandexperiences Ruud
Brandexperiences Ruud
 
crossmedia communicatie
crossmedia communicatiecrossmedia communicatie
crossmedia communicatie
 

Ppt Hu Les2