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COMMON Europe Conference 2012 – Vienna, Austria




Eyal Zimran
CTO
Europe
IBM Systems & Technology Group                                                  Celebrating 100 Years of Innovation

11th June, 2012 - CEC 2012 Vienna




  Designed for Data                     Tuned to the Task                    Managed as a Cloud

       IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud            © IBM Corporation
IBM Storage is key to Smarter Computing


                                                              Storage Virtualization
                                                              enables a robust cloud
                                                              deployment

                                    Smarter
                                    Computing
 Storage Efficiency is
 essential to outpace
 data growth                                                        Storage must adapt to
                                                                    changing information
                                                                    patterns




          IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
We Are Seeing Dramatic Shifts




3        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
This Is Changing the Way the World Works… Both Business and Society
                g g        y                                          y


                               3 million new blog posts a day
                                                gp          y

                               10 billion tweets a year
                                                   y


                               3.5 billion pieces of content per week




                                                                                   How does the F50 stack upp
                                                                                    against the competition?

4           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
In Practice: The largest companies keep getting smarter

    US based Visa has 1.8B cardholders generating 100B
    transactions a year – and processes 10K transactions per
    second.

    1.8
    1 8 billion                                                                      New business
    cardholders
                                                                                     analytics and
                                                                                      better fraud
                                                                                       detection
     New Mobile
      Payment
        Apps
                                                                                 100 billion
                                                                                 transactions per year




5          IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
New Value in Healthcare
          The Smart Room – Information Integration




6       IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
We Are Entering the Next Era of
    Computing
                                                              Smarter Computing
                                                          The Era of Insight for Discovery
         Big Data

                                                           Created by the integration of
                                                           Big data in Optimized systems,
                                                           managed as a Cloud
                                                           Applied to deliver new insights
                                                           and drive innovation
                                                           Twice the capacity for service
        Cloud                   Optimized                  on a flat budget
                                                                        g
                                Systems




7        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Project Based
    Project-Based Transformation …
    How Leaders Make the Move to Smarter Computing
                   Efficient d i
                   Effi i t and innovative IT for improved
                                      ti      f i        d
                                 economics
                          Automate

                                                                                          Getting Started

                                                                                     IBM SIO Program –
                                                                                     Helping Clients:

                                                                                         Meet or exceed service
                                                                                         levels while reducing
                                                                                         storage costs

                                                                                         Improve operational
                                                                                         flexibility & resiliency
    Integrate                                                  Secure


8           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud      © IBM Corporation
Smarter Systems are creating a storage
    efficiency challenge
      Zettabytes       Storage requirements growing 20-40% per year

                       Information doubling every 18-24 months

       Exabytes
                       Storage budgets up 1%-5% in 2010


      Petabytes


                                                               The information explosion
                                                                  meets budget reality
      Terabytes
      Gigabytes
                2000                     2005                       2010                        2015



9          IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud    © IBM Corporation
Disk Technology Trend: Performance/Capacity
 Ratio is losing
 R ti i l i ground !d

                                                           Magnetic Disk Drive Performance
                                            1000
       Sustained HDD I/ Rates pe GByte




                                              100
                                                                             <=7200 RPM
                      /O




                                               10

2012
                                                                                                            15K RPM
                               er




                                                 1
                                                                                                           10K RPM
                                                                                     5400 and 7200 RPM
                                               0.1



                                            0.01
                                                        1990              1995            2000          2005                        2015
                                                                                                                                    201
                                                                                                                       2010

                                                                                    Year
                                         IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud    © IBM Corporation
SSD Economics Realities
                                      Price Trends: Magnetic disks and Solid State Disks

                    $100.00
                                                                                                   Ent Flash SSD

                                                                                                     PCM SSD

                                                                                                  Hi. Perf. Flash
                                                                                                  Hi P f Fl h SSD

                                                                                                      Ent. Disk
                     $10.00
                                                                                                     SATA Disk
      Price: $/GB




                      $1.00




                      $0.10

                                 SSD Price = multiple of device cost
                                                                 2
                                     10x SLC   @ -40% CAGR (4.5F )
                                                                         2
                                      3x MLC   @ -40% CAGR (2.3 --> 1.1F )
                                                                     2
                                      3x PCM   @ -40% CAGR (1.0 F )

                      $0.01
                          2004         2006         2008         2010        2012   2014   2016       2018          2020



11
 11                     IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud           © IBM Corporation
The future: Solid State Disks and VERY
  large Hard Drives           SRAM
  Next Generation SSDs -- PCM
                             NOR FLASH
                                                             DRAM

                           NAND FLASH
      Cost
      C



                                                                                       PCM

             HDD


                                  Cost within 10x of Enterprise HDD
                                  Performance within 3X of DRAM
                                  Endurance superior to Nand Flash




                                               Performance

12
 12     IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
IBM Flash Execution: Decade in Review
Business Impact




                                                                                    SSD Caching

                                                        Easy Tier for
                                               Midrange and External
                                                     g
                                                                                                 Zero administration
                                                 Easy Tier

                                                                                 Simple GUI configuration
                               Quicksilver

                                                               Up to 300% faster with 2% flash
                                                                p
                    Flash Bl d
                    Fl h Blades
                                               Over 1 million IOPS
                          Up to 10 times faster than disk
                  2000                                                     2010            2012

   13                    IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Database Performance with 400GB SSD per XIV Module

                     In the best case, assuming customer data volumes are small enough to fit into SSDs completely, the data
                     show random read performance can be improved up to 6X   6X.
                     Data Base Open workload performance can be improved up to 3X. (note: Data Base Open workload
                     typically consists of 70%read, 30%write, 50%read hit)

                                              Best Case Random Read Performance                                                            Best Case D t b
                                                                                                                                           B tC       Database OOpen (70/30/50) Performance
                                                                                                                                                                                P f
                                  (5TB working data set, 400GB SSD read cache, 2TB SAS drives)                                       (5TB working data set, 400GB SSD read cache, 2TB SAS drives,
                                                                                                                                            4KB transfers, 70%read, 30%write, 50%read hit)

                     80
                                                                                                                            16
                     70
                                                                                                                            14                                                     With 400GB SSD cache
 esponse Time (ms)




                     60                                                                                                                                                            Without SSD cache




                                                                                                         sponse Time (ms)
                                                                                                                            12
                     50
                                                                                                                            10
                     40
                                                                                                                            8
                     30                                      With 400GB SSD cache                                           6




                                                                                                       Res
                                                             Without SSD cache
Re




                     20                                                                                                     4
                     10                                                                                                     2
                      0                                                                                                     0
                          0       20000   40000   60000   80000   100000 120000 140000 160000 180000                             0      20000   40000   60000   80000   100000 120000 140000 160000 180000
                                                              IOPs                                                                                                  IOPs




                              •      Response time benefit: SSD not only improves IOPs, but also improves response time significantly.
                                     For example, from the best case random read performance chart, the system can only achieve 10K
                                     IOPs random read with less than 20ms response time, but it can achieve up to 164K IOPs random
                                                                              p         ,                    p
                                     read with less than 11ms response time.


                                              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud                                                           © IBM Corporation
Innovation in Storage Systems is Critical




15
 15    IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Disruptive innovation – the relentless
     pursuit of efficiency




            2003                              2008                                     2010
     Storage network                 Autonomic grid                 Real time data              First Intelligent
     virtualization                  storage                        compression                 data placement
     IBM SAN Volume                  IBM XIV delivers best in
                                                         best-in-   IBM Real Time Data          IBM System Storage
     Controller provides             class performance,             Compression introduces      Easy Tier first to
     single, centralized point       availability and TCO for       the first in-line           automatically move
     of control over data in         a wide range of                compression technology      most active data to
     heterogeneous storage           enterprise workloads;          suited to high              faster solid-state drives
     environments.                   compels competition to         performance production      for real-time analysis
                                     go on an expensivei            workloads; enables
                                                                        kl d          bl        and l
                                                                                                   d less urgent d t t
                                                                                                                 t data to
                                     acquisition spree              higher performance and      tape.
                                                                    significant TCO
                                                                    reduction




16                  IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud           © IBM Corporation
Industry drivers – the impetus to innovate
       Industry                                           Key Drivers               Industry                                  Key Drivers
                Government Healthcare (Medicaid, HIX, HIE, WIC,                               Data Aggregation Analytics, BI, Data
  State & Local CHIP)                                                                         mining
                                                                                        Media
           Gov. SLG Outsourcing Renewals                                                      Portal, collaboration, social media
                Public Safety Next Gen 9-1-1                                                  Content Management
              Government Healthcare (MHS, VA, HHS, SSA,
                                                                                            Accelerating domestic demand
              IRA, OPM)
   Federal G
   F d l Gov.                                                                 Manufacturing I
                                                                              M   f t i     Increased R&D activity
                                                                                                    d         ti it
              DC Consolidation & Cloud Investments
                                                                                            Tax breaks for capital equipment
              Focus on Shared Services
                Continued distance learning initiatives                                        Empowering mobile consumer
      Education Content delivery upgrades                                               Retail BI Investments
                Alignment w/ connected student                                                 Focus on cost containment
                                                                                             SMB focused upgrades
                Meaningful movement on Meaningful Use
                                                                                             Integrated warehouse and transportation
     Healthcare Growth in storage                                                  Wholesale
                                                                                             mgmt.
                mHealth starts to move
                                                                                             Mobility & Analytics
                 M&A will continue-opportunities for prof. services,
                 integration, apps dev                                                       Customer IT Solutions: CRM, loyalty
      Banking & Risk Management-MDM, data analytics, data                                    management, business analytics
                                                                              Transportation
      Securities quality                                                                     SMB Cloud Utilization
                 Channels, Customer Experience (cloud, mobile,                               Early adoption of social media
                 SOA)
              M&A will continue-opportunities for prof. services,
              integration, apps dev
Communication Risk Management-MDM, data analytics, data
            s quality
              Channels, Customer Experience (cloud, mobile,
              SOA) Smarter Computing | Designed for big data | Tuned to the task Vertical Industry Opportunities 2012-13”, © 2011,Corporation
                IBM                                            Source: Targeting Growth: | Managed in the cloud            © IBM Gartner, inc.
17
Industry Intelligence – Targeted Solutions
      PUBLIC                        FSS                      CSI                       DISTR                   INDUSTRIAL                      COMM                       GB
     and Best Practices




 “With the new              “This advanced grid      “In a sense, our IT        “XIV combined with           “The whole process,      “We’ve gone from           “The thing that we
 Exchange                   platform is giving us    infrastructure is our      the performance of           from project start to    35% utilization to         needed the most was
 environment, we            unparalleled             product. By building a     the Power Systems            live production, was     82%... We used to          a reliable, fast, and
 didn’t
 did ’t want t add t
            t to dd to      performance.”
                               f          ”          best-in-class d li
                                                     b ti l        delivery     servers, iimproved d         completed i l
                                                                                                                    l t d in less     have 70% of our data
                                                                                                                                      h            f     d t     easy t manage
                                                                                                                                                                       to
 the complexity of what            - Steven Lange,   platform—storage,          overall response             than 60 days – the       classified as tier 1,      storage system.
 we already had: we             Managing Director,   service, networking        times.”                      production cutover       now it’s 30%... Our        Something that could
 wanted a low-                   Corp. Investments   devices and                    - Mukesh Sharma,         was achieved             annual storage             give us performance,
 maintenance solution                        Group   processes and tools—                Manager EPR         seamlessly, with         maintenance has            reliability. Something
 that would still deliver                            we can offer a level of               Infrastructure    minimum downtime or      declined 60% year-         that could be simple
 tier-one performance                                technology and                                          disruption of service    over-year.”                to manage…
 and b resilient
    d be     ili t                                   expertise that most
                                                           ti th t       t                                   to d
                                                                                                             t end users. With th the         - J hM t
                                                                                                                                                Josh Morton,     something th t i very
                                                                                                                                                                       thi that is
 enough to provide                                   customers can’t easily                                  XIV system in                   VP IT Enterprise    flexible. We chose
 24/7 availability.”                                 develop internally.”                                    production, we are                       Services   IBM.”
        - Mahesh Tailor,                                - Mark Clayman, VP                                   already realizing                                     - Ben Paddick, Tech.
           Storage Mgr.                                                    IT                                additional benefits.”                                      Design Architect
                                                                                                                 - David Hutchinson,
18                          IBM Smarter Computing | Designed for big data | Tuned                           to the task | Managed in the cloud
                                                                                                                          Information
                                                                                                                                                                   © IBM Corporation
                                                                                                                          Technology
IBM Storage clients are gaining value
     MEDIA & ENT.                                              BANKING

                             Problem: Rapid data                                            Problem: Advanced
                             growth causing missed                                          mortgage analytics
                                                                                                g g      y
                             RPOs                                                           performance



                              Benefits: Reduced                                             Benefits: 26X
                              backup costs; server                                          performance
                              restores from days to                                         improvement; Improved
                              minutes                                                       SLAs; New workloads


                             Competition: EMC                                              Competition: EMC, HDS
                                                                                                        EMC



     INFRASTRUCTURE & FINANCE                                 MANUFACTURER

                       Problem: Massive                                                     Problem: Large SAP
                       Microsoft Exchange 2010                                              Upgrade & Refresh
                       Upgrade

                       Benefits: 300% faster –
                       even with system ½                                                   Benefits: 300% faster;
                       disabled; Much easier to                                             Easier; Lower cost
                       deploy and manage



                       Competition: EMC, HP                                                Competition: EMC


19              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud         © IBM Corporation
IBM Storage clients are gaining real world
      STAFFING SERVICES

     value                      Problem: Full enterprise
                                portfolio storage refresh
                                                                 Client environment
                                                                before the IBM Storage
                                Benefits: $700K                                            Client environment
                                acquisition cost
                                  q                                                         with IBM Storage
                                reduction; $4.7M total                   Current
                                TCO reduction over 3                     Storage
                                yrs                                      Capacity                New Solution
                                                                                                Future Storage
                                Competition: EMC               150                                 Capacity
                                                                                                      p    y
                                                                        19%
                                                                        19%
                                                                  180 460                                        34
                                                                  23%
                                                                  23%            58%
                                                                                 58%
                                                                                                 39%
                                                                                                 39%      29%
                                                                                                          29%
                                                                                                                  7
      WIRELESS TELCO
                                                                                                        390
                                                                                                         32%
                                                                                                         32%
                        Problem: Large SAP                                                 46
                        Implementation                                    Tier
                                                                             1              4
                                                                                                       Tie
                                                                                                       1r

                        Benefits: 50% lower
                        TCO; Easier; Higher
                        performance



                        Competition: EMC,
                        NetApp
                                                            Client will save up to       $563M over five years
                                                                                          563M
20            IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud           © IBM Corporation
Portfolio Narrative and Language

             TCO Reduction                                       High Performance




             Virtualization                                      High Availability




             Ease of Use                                       Seamless Data Movement


21        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Storage efficiency strategies and best
     practices




                                                                                                               CO
                                                                                                                OMPLEXITY
                                                                                                      COST
                                                                                               RISK
                      Stop storing so much




                                                                                                                     X
                      Store more with what’s on the floor



                      Move data to the right place

22        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud      © IBM Corporation
A set of essential technologies enables
     storage efficiency

                     Stop storing so much
                          Data Compression
                          Data D d li i
                          D    Deduplication



                     Store more with what’s on the floor
                          Storage Virtualization
                               g
                          Thin Provisioning (with automated reclaim)



                     Move data to the right place
                          Automated Tiering and QoS
                          Automated online Data Migration
23        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
IBM ProtecTIER and IBM Real-time Compression
     Stop storing so much

     Compression and Deduplication use less
     physical storage




           Store data more efficiently
           Lower Operating Expenses: Power, cooling, floor space
           Keep more data online for better analytics and fast restores
           Make better decisions – faster

24           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Stop storing so much


     IBM Real-time Compression - shrink active
     data
     d t
     Shrinks active data up to          80% without
     degrading performance
     Supports active data, unlike other storage
     compression solutions
     Improve performance of I/O-bound
     applications
     Helps keep more data online for improved
     analytics and decision making
     For SAN and NAS (RTC appliance)




25           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Stop storing so much


     IBM ProtecTIER Deduplication optimizes
     backups and restores
     Unmatched Efficiency:
      Shrink backup data on disk up to           18 to
       1

     Unmatched Performance:
      Up to   1000MB/sec

                                                          “Our backup window shrank
                                                            immediately. Now, the typical restore
                                                            request takes five minutes.”
                                                                                     Karl Barth,
                                                                                               ,
                                                                                     Director of Systems
                                                                                     and Operations

26            IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud     © IBM Corporation
Store more with what you have on the floor

 IBM builds Virtualization into the storage infrastructure
     External with SVC Internal with XIV and v7000
                   SVC,                                                                          IBM SAN
                                                                                             Volume Controller
     Improve utilization up to 30% by pooling storage

     Extend advanced functionality to your existing
     storage
          g
     Online data migration – virtually eliminate
     application downtime                                                                     IBM         HP    EMC

     Investment protection
     “As a managed service provider we can take advantage of
                            provider,
      the IBM System Storage SAN Volume Controller’s ability to
      cater to each customer’s requirements individually,
      according to SLAs”

                                              Markus Peltz, Configuration Manager, IDS
      Scheer   IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud
27                                                                                                             © IBM Corporation
Store more with what you have on the floor


        Thin Provisioning
       “We have examples from customers who say Thin Provisioning took
        We
       their capacity utilization from 40% to 80%, without impact on application
       performance.“
       -- Arun Taneja, Founder and Consulting Analyst, Taneja Group




              Clients report up to     35% better utilization*
              IBM thin provisioning is fast; suitable for most environments

              Reduce space required for copies by             75% or more with thin provisioned snapshots.




     * Source: What are the Benefits of Thin Provisioning, David Vellante, Wikibon, Aug 19, 2010,
           http://wikibon.org/wiki/v/What_are_the_Benefits_of_Thin_Provisioning


28                    IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Move data to the right place




     70% of data
     hasn’t been accessed
     in 90 days or more




29           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Move data to the right place

                                                                        70% of data
     IBM Easy Tier automated                                            hasn’t been accessed
          storage tiering                                               in 90 days or more


              Solid-State Storage




                                         Improve performance up to 3x

                                                                 … using as little as                    2%
                                                                   solid-state
                                                                   solid state storage*


                   Hard Disks
                                                            * A dit d St
                                                              Audited Storage P f
                                                                              Performance Council b
                                                                                          C    il benchmark
                                                                                                      h   k



30            IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud    © IBM Corporation
Store more with what you have on the floor


     Increase Storage Utilization !
     Shrink floor space and power requirements
            floor,space




                  Increase the effective capacity of your storage
                  Increase data density in your data centers
                  Control both O
                  C            Operating and Capital Expenses
                                              C

31           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
IBM Helps You Improve Storage
     Efficiency at Every Level
       Stop storing so much
          Data Compression
          Data Deduplication


       Move d t to the right place
       M    data t th i ht l
          Automated Tiering
          Automated Data Migration


       Store more with what you have on the floor
         Storage Virtualization
         Thin Provisioning


32        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Move data to the right place


 Optimize price/performance for all workloads
                                       Solid-state
                                                                                       storage
     Innovative IBM solutions fill the
     I     ti         l ti         th
     gaps                                                                                                  Highest cost
                                                                                                              per TB

                                            Hard Disk


                                                                                        IBM Easy Tier




                                               IBM ProtecTIER Deduplication and virtual
     Tape &                                      p
                                               tape
Tape File System
T    Fil S t
                               IBM Information Archive


     Lowest cost per TB

33              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Clients Are Struggling with the Challenge
      of Protecting Their Data
                        Top Data Protection Challenges for IT Managers
                          p                        g              g

         Keeping pace with capacity of
                       data to protect

           Need to reduce backup and
                       recovery times

               Backup hardware costs


     Desktop/Laptop/End point backup


                  Remote site backup

       Lack of disaster plan or process

     Unacceptable level of data loss or
                             downtime

                                          0%                      20%                      40%                               60%

                                                                                                 2010 Data Protection Trends – ESG 4/2010


34               IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud              © IBM Corporation
Backup and Recovery
 Data Growth Requires More Efficient Backups to Keep Data Available

                                                                         More business online
                                                                       More applications & data




          Increasing cost of
          information
          i f     ti
          unavailability
                                                                                                     The
                                                                                                     Widening
                                                                                                     Gap
          Ability to deliver
          through traditional
          recovery planning




                                                                           More complex systems
                                                                          Less window to recover



35        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud      © IBM Corporation
Current Offerings

     IBM Tivoli Storage Manager - Product Family
                   TSM Server Products                                           Application Protection
       Tivoli S o age Manager 6
          o Storage a age                                             TSM for Mail
                                                                       S o a
         • Backup/Recovery                                            TSM for Databases
         • Archive/Retrieve                                           TSM for Enterprise Resource Planning (ERP)
       TSM 6 Extended Edition (Basic plus..)                          TSM for Microsoft SharePoint
         • Tivoli Disaster Recovery Manager (
                                   y       g (DRM)   )                TSM FastBack for Microsoft Exchange
                                                                                                        g
         • Backup via NDMP for NAS                                    Tivoli Storage FlashCopy Manager
         • Large Libraries (additional tape support)
         • Built-in Data Deduplication
       TSM FastBack                                                        Space Management, Archiving
                                                                                  Management
                                                                      TSM for Space Management
                                                                      TSM HSM for Windows
                                                                      TSM for Storage Area Networks (SAN)
                Bare Machine Recovery
                                                                      System Storage Archive Manager
       TSM for System Backup and Recovery (AIX)
             f S t     B k       dR
                                                                      IBM Information Archive
       Cristie Bare Machine Recovery (reseller)
       Cristie TBMR (reseller)
       TSM FastBack for Bare Machine Recovery
                                                                                            z/OS
                                                                      TSM –z/OS
                    Desktop / Laptop                                  TSM EE – z/OS
       TSM FastBack for Workstations                                  TSM for z/OS for Data Retention
       Tivoli Continuous Data Protection for Files                    TSM for z/OS for Mail



36               IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Retention and Compliance
Archiving Is No Longer an Option
 Corporations are now mandated to:
  –Ensure records are unaltered and undeleted
  –Adhere to internal & external records
   management policies
  –Quickly discovery and produce business records
   for audit purposes


   Can you identify what needs to be archived?

   Are you prepared manage information
   throughout its lifespan?

   How do you make archive management
   and infrastructure choices?

   Can you maintain compliance in a consistent,
   defensible and cost effective manner?
                  cost-effective


          IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Continuous investments in capabilities that
     unlock vast potential of data




38        IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
39   IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
IBM Storage Family – June 4 2012
                           4,
Entry/MidRange             Enterprise                File Storage              Data Protection              Efficiency
Storage Systems         Storage Systems                Systems
                                                         y                     And Retention               “Enhancers”
                                                                                                            Enhancers

                                                                             • TS Family
• Storwize Family        • DS8000 Family         • Scale-Out NAS                                     • Real-Time
                                                   (SONAS)                      • TS7000               Compression
   • V7000                  • DS8700                                            • TS3000
                                                 • N Series                                          • Easy Tier
   • V7000 Unified          • DS8800                                            • TS2000
                                                     • N7000                                         • SAN Volume
• DS Family              • XIV Family                                           • TS1000               Controller (SVC)
                                                     • N6000
   • DS5000                 • XIV Gen3                                       • ProtecTIER            • Active Cloud Engine
                                                     • N3000                   Deduplication
   • DS3000                                                                                          • Tape systems
                                                                             • Information Archive




   Storage
 Management
  Software
                     FlashCopy Manager        Tivoli Productivity           Tivoli Storage           Tivoli Key Lifecycle
                           (FCM)               Center (TPC) 5 1
                                                             5.1            Manager (TSM)                  Manager
                                                                                                           M



                IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud       © IBM Corporation
Focus launch product



 IBM® Storwize® V7000
   Increase system capacity up to 5x with IBM Real-time Compression

• What’s new
   – Integrated IBM Real-time Compression capability enables use of compression for active
     primary data
   – Support for Fibre Channel over Ethernet (FCoE) protocol enables use of converged data
     center infrastructures
   – 4-way clustering support doubles maximum system physical capacity to 960 drives or 1.4
      PB [Storwize V7000 block systems only]

• Client Value:
     – Existing systems can now support up to 5x usable capacity with dependable high
       performance; new systems can be configured with fewer disk drives for lower cost, power,
       cooling, and rack space requirements or more usable capacity in the same space
     – Converged network infrastructures simplify the data center and ease management using
       the same network for storage, WAN, and LAN; switches from BNT, Brocade, and Cisco all
       support this protocol
              t thi    t   l
     – 2x greater physical capacity and performance supports growing workloads and enables
       greater workload consolidation for more efficiency and simplified management

  Learn More: ibm.com/storage/storwizev7000
              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud          © IBM Corporation
Focus launch product



IBM® System Storage® SAN Volume Controller V6.4
                                           V6 4

 Increase system capacity up to 5x with IBM Real-time Compression
 • What’s new
    – Integrated IBM Real-time Compression capability enables use of compression for
      production data
    – Support for Fibre Channel over Ethernet (FCOE) protocol enables use of
       converged data center infrastructures
    – Nondisruptive volume migration among SVC nodes maximizes configuration
       flexibility

 • Client Value:
      – SVC can now enhance the value of virtualized storage even further by increasing
        usable capacity of existing storage assets up to 5x with dependable high
        performance, enhancing their value and extending their life; new systems can be
        configured with fewer disk drives for lower cost, power, cooling, and rack space
        requirements or more usable capacity in the same space
      – C
        Converged network i f t t
                  d t       k infrastructures simplify the data center and ease management
                                               i lif th d t        t     d               t
        using the same network for storage, WAN, and LAN; switches from BNT, Brocade,
        and Cisco all support this protocol
      – Load balancing can now be achieved across an entire SVC system without any
        disruption to applications
Learn More: ibm.com/storage/svc
           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud          © IBM Corporation
Focus launch product


Tivoli Storage Productivity Center v5.1
            g             y
 TPC v5.1 offers an integrated, web-based user interface; includes Cognos-based
 reporting, analytics, and storage tiering optimization - offering visibility and
 optimization capabilities to storage management.

 • What’s new:
      – Integrated web-based user interface
                                                                Learn More: http://www-
      – Cognos based custom reporting
        Cognos-based                                            03.ibm.com/systems/storage/softw
      – Storage tiering optimization                            are/center/
      – Support for cloud storage management
      – Consolidated installer
 • Client Value:
      – Introducing a next-generation user interface (GUI) that is designed to improve
        customer experience
      – Cognos-based reporting allows customers to easily create and integrate custom
        reports
      – E h
        Enhanced storage optimization capabilities, and automated relocation of storage
                  d t        ti i ti      biliti      d t     t d l     ti    f t
        entities based on recommendations driven by user defined policies
      – Enable applications to do automated discovery and provisioning of files with
        SoNAS and Storwize V7000 Unified
      – Easier installation and post-installation configuration to improve time-to-value
           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud          © IBM Corporation
Focus launch product


IBM System Storage™ DS3500 Express
           Storage
Storage Efficiency features that include 50% more snapshots to help reduce
backup times, and VAAI support to enhance storage management for VMware
environments
  What’s new:
       Enhanced FlashCopy, Adaptive Disk Pooling, Thin Provisioning, VAAI Support

  Client Value:
       Minimize backup time with high-speed backups with Enhanced FlashCopy: 50% more snapshots
       Protect your data and improve performance during recovery time with Adaptive Disk Pooling
       Reduce storage expenses by saving capacity and increasing storage utilization with Thin Provisioning
       Increase storage management efficiency for VMware environments with VAAI support




Learn More:       http://www-03.ibm.com/systems/storage/disk/?cm_re=masthead-_-products-_-stg-disk



              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud                  © IBM Corporation
Focus launch product


IBM System Storage™ DCS3700
           Storage
Storage Efficiency features that include 50% more snapshots to help reduce
backup times, and VAAI support to enhance storage management for VMware
environments
  What’s new:
       Enhanced FlashCopy, Adaptive Disk Pooling, Thin Provisioning, VAAI Support

  Client Value:
       Minimize backup time with high-speed backups with Enhanced FlashCopy: 50% more snapshots
       Protect your data and improve performance during recovery time with Adaptive Disk Pooling
       Reduce storage expenses by saving capacity and increasing storage utilization with Thin Provisioning
       Increase storage management efficiency for VMware environments with VAAI support




Learn More:       http://www-03.ibm.com/systems/storage/disk/?cm_re=masthead-_-products-_-stg-disk



              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud                  © IBM Corporation
IBM Scale Out Network Attach Storage (SONAS) R1.3.2
New enhancements enable more flexibility and provide management under TPC


  • What’s new:

     – SONAS gateway with IBM XIV and Storwize V7000
     – IBM TPC (R5.1) support for SONAS

  • Client Value:
     – SONAS as a gateway allows both XIV and Storwize V7000 customers
       leverage SONAS for their rapidly growing fil d t
       l              f th i       idl      i file data.
     – Enables TPC to manage SONAS, providing discovery & visualization,
       health status monitoring and capacity usage reporting.
     – TPC R5.1 provides support for Storage Management API for the Cloud
       (SMAC) which enables applications to do provisioning of SONAS.

Learn More: www.ibm.com/systems/storage/network/sonas

          IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
TS76xx ProtecTIER® V3.2
Key enhancements include FSI-CIFS support for broader connectivity
in NAS environments, up to 25% increased performance for the
Gateway and double the capacity for the SMB appliance
G t        d d bl th         it f th           li

What’s new:
    In addition to VTL and OST interfaces, ProtecTIER now offers FSI support for the Common Internet File System (CIFS)
    protocol for Windows based NAS backup environments
    The DD4 based ProtecTIER server refresh to DD5
     The SM1 SMB appliance refresh to SM2 – IBM System Storage TS7620 ProtecTIER Deduplication Appliance Express
                  pp                             y          g                        p          pp         p
Client value:
    ProtecTIER FSI interface enables users with NAS infrastructure to enjoy ProtecTIER data integrity, scalability and
    performance that until now were only available with VTL (SAN environments)
    Increased Gateway performance by up to 25% resulting in faster backup and restore operations
    Larger drives in the SMB appliance, provide double the capacity options for small & mid-market clients




Learn More: www.ibm.com/systems/storage/tape/protectier
               IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud          © IBM Corporation
IBM Real-Time Compression Appliances - Version 3.9
    Real Time

Increases usable primary storage capacity by up to 5 times, with no
performance degradation - now includes new capacity planning tool

 • What’s new in v3.9:
    – New capacity planner feature can generate reports for uncompressed
      files showing expected space savings, data distribution by file extensions,
      data growth over time

      – IPV6 support addresses needs of federal and other clients implementing
        this internet standard

      – Enhanced interoperability support to include several new Linux
                                 y
        distributions and other OSs

 • Client Value:
     – C
       Capacity planning reports enable IT managers t more easily quantify
              it l    i        t    bl              to           il       tif
       future savings and business value of compression to assist with planning

       – IPV6 and interoperability enhancements ease integration into client
         environments
Learn More:
http://www.ibm.com/storage/network/rtcdata | Tuned to the task | Managed in the cloud
           IBM Smarter Computing | Designed for big                                     © IBM Corporation
IBM Linear Tape File System Storage Manager
             p        y          g      g

Provides storage lifecycle management of multimedia files using IBM’s
Linear Tape File System; reduces video archive software licensing costs
while slashing video tape cartridge costs up to 98%1
     What’s new:
           D t life cycle management software for multimedia assets (video and workflow fil ) using IBM’ LTO 5
           Data lif    l             t ft      f     lti di       t ( id     d     kfl  files), i IBM’s LTO-5
              based Tape libraries and IBM’s Linear Tape File System Library Edition

     Client Value:
           1.
           1 Adds storage management lifecycle control to LTFS with enterprise-wide management of tape
                                                                    enterprise wide
              cartridge-based project files, archived files


           2. Provides an Open interface to other applications -- Integration to major M&E industry formats and
              software


           3. Expands the functionality of LTFS Library Edition (LE) and Single Drive Edition (SDE). Users can
              Create, manage & optimize video archives using IBM LTO-5 tape storage . Provides management of
              concurrent copies of content , plus active, inactive and offsite content




1   98 % Based on LTO-5 cost of $0.024/min vs HDCAM SR cost of $1.44/min ( LTO price = $75 / 150 TB (3,126 minutes of video) cartridge vs SR video
                    LTO 5
cartridge price of $92 / 64 minutes of video) www.tapeonline.com and Google products search 3-15-2011

Learn More: http://www-03.ibm.com/systems/storage/tape/ltfs/index.html
                   IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud                         © IBM Corporation
IBM Tape System Library Manager Software (
         p  y              y        g               (TSLM), )
  V1R1 and simplifies the use of IBM TS3500 tape libraries by providing a
  Expands
  consolidated view of multiple libraries capable of storing up to 2.7 Exabytes1
  and reducing tape pathing maintenance and definitions up to 50%2
   What’s new:
         Tape management software for IBM TS3500 tape Libraries managed by IBM Tivoli Storage Manager (TSM)

   Client Value:
            1. TSLM enables clients with large Tivoli TSM environments, spanning multiple TS3500s, to manage them as a single
               system with the shuttle connector hardware
                    –   example: High Performance Computing (HPC) Clients running TSM can now use the recently announced
                                 tape shuttle connector to build very large tape complexes to manage up to 300,000 tape cartridges

            2. TSLM can significantly simplify Tivoli TSM tape drive connection definitions, saving operational resources that
               would be used to manage pathing over time

            3 Existing Seismic customers, previously limited to using IBM 3494 libraries can now migrate to TS3500 which
            3.                   customers                                          libraries,
               eliminates trying to find / refurbish and support older IBM 3494 libraries which:
               1) have been withdrawn from sales
               2) do not support the newly announced TS1140 Enterprise-class drive or LTO drives




1Using IBM Tape Connector shuttle building a library complex of 20 interconnected 16 frame TS3500s storing 200,00 cartridges written with TS1140 tape

drives at 3:1 compression
2Based on actual customer estimate of pathing simplification using eRMM, the predecessor to TSLM


Learn More: IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud
             http://www-03.ibm.com/systems/storage/tape                                                                                       © IBM Corporation
IBM System Storage DS8000®
     y          g
 New 33% larger SSD option, along with self-encrypting SSD and nearline drive options to
 support Easy Tier for fully-encrypted systems


    What’s new:
                                                            New 400GB SSD option
                                  Full Disk Encryption drive options for SSD and nearline drive families
                                                yp            p
                 Easy Tier support for fully-encrypted systems with new self-encrypting drive options (“Easy Tier 4”)


    Client Value:
         New 400GB SSD option for the DS8800 model provides additional price performance and capacity flexibility to
                                                                       price, performance,
                        help address business requirements for performance-intensive applications
         New Full Disk Encryption drive options provide additional peace of mind for clients concerned about the growing
                  threat of data-at-rest security breaches that can lead to expensive fines and remediation costs.
         N
         New EEasy Ti support for fully-encrypted systems combines th b
                      Tier         t f f ll        t d    t        bi   the benefits of advanced d t t
                                                                                  fit f d        d data-at-rest security with
                                                                                                               t      it ith
          the ability to effectively balance application performance and costs through intelligent data tiering and balancing




Learn More:
ibm.com/storage/disk/ds8000
Note: all features are available on both DS8800 and DS8700 unless otherwise stated
                   IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud             © IBM Corporation
Continuous Operations
IBM Technology and Services Can Minimize the Risk of Business Disruptions
Mirroring can enable restoration within 3 to 5 seconds
 of a system failure with near-zero data loss
        Automated failover switches operations to alternate facilities
         Recovery data centers can be within city limits, or across
                                 an ocean
                        Metro Mirror, Global Mirror

IBM Managed Continuity Services can help achieve continuous
 operations and reduce costs
  p
             Reduces upfront capital investment in resiliency
           Reduces operating expenses by providing dedicated
                       space in a resiliency center                                    DS8000                 XIV
             IBM has a 100% record of recovering clients
                         with declared disasters

IBM Storage Optimization and Integration Services –
 process excellence can provide up to 70% reduction
                                                                                                        SVC
 in unplanned outages

IBM Data Mobility Services – Softek can enable near
100% application availability while migrating “in use” data

                                                               DS4000 and DS5000              Storwise v7000

             IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud         © IBM Corporation
Backup and Recovery
IBM Advanced Storage Technologies Can Reduce Backup Storage Costs By Up to 70%
  Reduce complexity with automation
    – St
      Streamline processes
               li                                                          TS3000 T
                                                                                  Tape libraries
                                                                                       lib i
    – Build consistency and reliability                                     TS7600 and TS7700
    – Remove human errors                                                          virtual tape
    – Reduce administrative overhead
• Tivoli® built-in reporting tools, p
                     p     g      , policy-based |automation,
                                         y       |          ,
  and autonomic database management can reduce
  admin time by more than 40%

  Improve performance, shorten backup windows
  and reduce bandwidth requirements with data reduction
  techniques        ®
    – ProtecTIER deduplication can reduce storage
      requirements by up to 25 times
    – Tivoli built-in data reduction can cut backup costs
                                                  p
      by up to 95%
    – Tape compression can reduce capacity
      requirements up to 66%

  Improve efficiency by including deduplication
  and encryption in the backup process
                                                                                    Tivoli Storage Manager
  Tape inline functions save a step and have                                        Tivoli Storage Manager FastBack
  no performance impact                                                             Tivoli Storage FlashCopy Manager
                                                                           Tivoli solutions can reduce Opex
                                                                             and Capex by more than 50%
               IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud     © IBM Corporation
Retention and Compliance
Tape Storage Is an Essential Element of a Data Retention Solution
  Tape is space and cost-efficient for long term retention
                    cost efficient
    – Lowest cost/GB storage - approximately 5 cents per GB
    – Stores up to 3TBs of compressed data on one LTO 5 cartridge

  Tape is energy efficient
    – R d
       Reduces energy consumption by up to 100
                             ti   b     t 100x
       (compared to HDD)

  Tape is portable
    – Enables easy off site storage of data for disaster recovery
    – Built in encryption and WORM protect data at rest
       and in transit

  Tape media has a long life
    – U t 30 years f reliable l
       Up to         for li bl long t
                                    term storage
                                          t

  LTO 5 offers Long Term File System (LTFS)
    – Improves the ability to reference small sections
                   p
      of data on tape
    – Helps with interchange of data between different
      platforms




             IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Store more with what’s on the floor

IBM Storwize v7000
A new era in midrange storage has begun
                                  begun…
  Modular midrange storage that
  grows as your needs grow
  Virtualized built-in storage
  virtualization
  High performance storage that is
  Easy to set up and manage
  Advanced storage efficiency and
  data protection capabilities built in
  Announced May 2011: 480 drives, 10
  Gbps iSCSI, real time performance
  statistics, Vmware vStorage API and
            ,              g
  vCenter Plug-In, FlashCopy target
  volume as source.
         IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
V7000 Enhancements
     Two way clustering for enhanced scalability
      – Scales to 480 HDDs (two control enclosures)
      – Up to four-way clustering (960 HDDs)
     Support for 10Gb iSCSI server attach
     S     t f 10Gbps               tt h
      – Up to 7x improvement in iSCSI throughput
      – Upgradable from existing Storwize V7000 systems
      – FCOE
     VMware vCenter management and VAAI API support
      – Improved VMware manageability
     Real time performance statistics in G
                  f                      GUI
     Additional drives: SFF 146GB-15K rpm




56           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
V7000 Enhancements
     New Storwize V7000 Unified
      – Unified block and file (SAN and NAS) storage
      – Upgradable from existing Storwize V7000 systems
      – IBM Active Cloud Engine policy based management
                                policy-based


     Greater flexibility for remote mirror
      – Replicate between Storwize V7000 and almost any storage
        systems
      – Balance remote data currency with network bandwidth cost to
        better meet application requirements


     Additional drive options
      – 200GB and 400GB SFF SSDs
          • More SSD options at lower cost
      – 3TB 7.2K RPM LFF HDD
          • 50% greater maximum system capacity



57           IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Store more with what’s on the floor

 IBM System Storage™ DS8800
Up to 40% better performance                                                                                              High Density
                                                                                                                          Enclosures,
                                                                                                                          2.5 in.
                                                                                                                          2 5 in Drives
Save floor space with nearly twice the drive




                                                                              Primary Pow Supplies
density




                                                                                        wer
Reduce costs with up to 36% less energy                                                                                   Management
                                                                                                                          Console
consumed




                                                                              P
                                                                                                                          POWER 6 6+
                                                                                                                          Controllers
SAS Drives – 2.5”




                                                                              Batteries
 Host over 1,000 drives on up to 40% less floor                                                                           I/O drawers
 space than IBM DS8700 with 3.5 in. disks


                                                                                                     Front view
                                                                                                     (cover removed)
         IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud                      © IBM Corporation
Store more with what’s on the floor

     IBM XIV builds virtualization into the storage system

       Performance scales with capacity
       Extreme ease of use
       Designed to perform well at >90% capacity

       Up to 63% lower 3-year TCO than
                       3 year
       competitors


           “If we need to add a new application, we can
           provision the storage very easily without worrying
           about the technical side of things. That’s really the
                                           g               y
           ‘wow factor’…”

                                           Uli Müller
                                           IT Director
                                              Di t                                                    IBM XIVTM
                                           EURONICS Deutschland aG                                 Storage System

59            IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
IBM XIV Gen3
Built for Performance
End to end
End-to-end component upgrades deliver significant performance improvement


 20X more internal bandwidth, using an Infiniband interconnect
 fabric instead f Ethernet
 f b i i t d of Eth      t

 Over 2X more external bandwidth, with the availability of 8
 Gbps fiber channel cards and support for over 3 times more iSCSI cards
    p                            pp
 than current XIV models [6 to 22 ports]

 New motherboards and processors, to deliver more system
 throughput
 th    h t

 50% more cache capacity than current XIV models [16GB to
 24GB per module], up to 360GB/system

 SSD option, optional cache of up to 6TB can provide a performance
 boost for certain random read intensive workloads (OLTP) up to 6 times



              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Move data to the right place

Optimize price/performance for all workloads
                                      Solid-state
                                                                                       storage
 Integrated IBM solutions deliver
       Data migration between tiers                                                                        Highest cost
                                                                                                              per TB
       Automated and policy d i
       A t   t d d li driven
                                            Hard Disk


                                                                          IBM                         IBM System
                                                                        Storwize                      Storage
                                                                         V7000                        DS8000


   Tape &
                                                                                    IBM Smart Archive
Virtual T
Vi t l Tape                                                                             Database and application-
                                                                                        D t b       d      li ti
                                                 IBM Scale-out NAS                      aware archiving agents
                                                                                        eDiscovery, classification,
                                                                                        retention management
                                                                                          t ti                 t
     Lowest cost per TB          IBM Information Archive

61              IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Our Storage Vision
                                     A storage infrastructure that aligns with IBM’s
                                     2015 Roadmap and supports:
                                     •RRequisite IT growth, performance and availability
                                             i it          th     f            d     il bilit
                                     • Flexibility to react quickly to opportunities and threats
                                     • Leveraging IBM storage solutions for business
                                     insight

Apply a combination of technology advances
and expected reductions in unit costs
                        Technology advances
                     Automated and thin provisioning
                             Automated tiering
                                             g
                                   Cloud
                 Data reduction for backup and operational
               New/advanced technology options ( g , SSD)
                                       gy p      (e.g.,    )
                        Marketplace dynamics                                           Reduce costs and
              Incremental technology improvements, product                             make the business
                             commoditization                                           more agile &
                                                                                       effective
                IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
eyalz@il.ibm.com
IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
ibm.com/smartercomputing
                         ibm com/smartercomputing

IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud   © IBM Corporation
Disclaimer
Copyright © 2012 by International Business Machines Corporation.

This publication is provided “AS IS.” IBM product information is subject to change without notice.

No part of this document may be reproduced or transmitted in any form without written permission from IBM Corporation.

Product data has been reviewed for accuracy as of the date of initial publication. Product data is subject to change without
notice. This information could include technical inaccuracies or typographical errors. IBM may make improvements and/or
changes in the product(s) and/or programs(s) at any time without notice. The information provided in this document is distributed
“AS IS” without any warranty, either express or implied. IBM EXPRESSLY DISCLAIMS any warranties of merchantability, fitness
for a particular purpose OR INFRINGEMENT. IBM shall have no responsibility to update this information. IBM products are
warranted according to the terms and conditions of the agreements (e.g., IBM Customer Agreement, Statement of Limited
Warranty, International Program License Agreement, etc.) under which they are provided.

Information concerning non IBM products was obtained from the suppliers of those products their published announcements or
                         non-IBM                                                   products,
other publicly available sources. IBM has not tested those products in connection with this publication and cannot confirm the
accuracy of performance, compatibility or any other claims related to non-IBM products.

IBM makes no representations or warranties, expressed or implied, regarding non-IBM products and services, including those
designated as ServerProven.

IBM may not offer the products, services or features discussed in this document in other countries, and the information may be
subject to change without notice. Consult your local IBM business contact for information on the product or services available in
your area.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent g
                 g     g                                        j           g                                  ,      p      goals
and objectives only. Contact your local IBM office or IBM authorized reseller for the full text of the specific Statement of
Direction.




               IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud                     © IBM Corporation

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IBM CEC 2012 Storage june 11, 2012

  • 1. COMMON Europe Conference 2012 – Vienna, Austria Eyal Zimran CTO Europe IBM Systems & Technology Group Celebrating 100 Years of Innovation 11th June, 2012 - CEC 2012 Vienna Designed for Data Tuned to the Task Managed as a Cloud IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 2. IBM Storage is key to Smarter Computing Storage Virtualization enables a robust cloud deployment Smarter Computing Storage Efficiency is essential to outpace data growth Storage must adapt to changing information patterns IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 3. We Are Seeing Dramatic Shifts 3 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 4. This Is Changing the Way the World Works… Both Business and Society g g y y 3 million new blog posts a day gp y 10 billion tweets a year y 3.5 billion pieces of content per week How does the F50 stack upp against the competition? 4 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 5. In Practice: The largest companies keep getting smarter US based Visa has 1.8B cardholders generating 100B transactions a year – and processes 10K transactions per second. 1.8 1 8 billion New business cardholders analytics and better fraud detection New Mobile Payment Apps 100 billion transactions per year 5 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 6. New Value in Healthcare The Smart Room – Information Integration 6 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 7. We Are Entering the Next Era of Computing Smarter Computing The Era of Insight for Discovery Big Data Created by the integration of Big data in Optimized systems, managed as a Cloud Applied to deliver new insights and drive innovation Twice the capacity for service Cloud Optimized on a flat budget g Systems 7 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 8. Project Based Project-Based Transformation … How Leaders Make the Move to Smarter Computing Efficient d i Effi i t and innovative IT for improved ti f i d economics Automate Getting Started IBM SIO Program – Helping Clients: Meet or exceed service levels while reducing storage costs Improve operational flexibility & resiliency Integrate Secure 8 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 9. Smarter Systems are creating a storage efficiency challenge Zettabytes Storage requirements growing 20-40% per year Information doubling every 18-24 months Exabytes Storage budgets up 1%-5% in 2010 Petabytes The information explosion meets budget reality Terabytes Gigabytes 2000 2005 2010 2015 9 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 10. Disk Technology Trend: Performance/Capacity Ratio is losing R ti i l i ground !d Magnetic Disk Drive Performance 1000 Sustained HDD I/ Rates pe GByte 100 <=7200 RPM /O 10 2012 15K RPM er 1 10K RPM 5400 and 7200 RPM 0.1 0.01 1990 1995 2000 2005 2015 201 2010 Year IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 11. SSD Economics Realities Price Trends: Magnetic disks and Solid State Disks $100.00 Ent Flash SSD PCM SSD Hi. Perf. Flash Hi P f Fl h SSD Ent. Disk $10.00 SATA Disk Price: $/GB $1.00 $0.10 SSD Price = multiple of device cost 2 10x SLC @ -40% CAGR (4.5F ) 2 3x MLC @ -40% CAGR (2.3 --> 1.1F ) 2 3x PCM @ -40% CAGR (1.0 F ) $0.01 2004 2006 2008 2010 2012 2014 2016 2018 2020 11 11 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 12. The future: Solid State Disks and VERY large Hard Drives SRAM Next Generation SSDs -- PCM NOR FLASH DRAM NAND FLASH Cost C PCM HDD Cost within 10x of Enterprise HDD Performance within 3X of DRAM Endurance superior to Nand Flash Performance 12 12 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 13. IBM Flash Execution: Decade in Review Business Impact SSD Caching Easy Tier for Midrange and External g Zero administration Easy Tier Simple GUI configuration Quicksilver Up to 300% faster with 2% flash p Flash Bl d Fl h Blades Over 1 million IOPS Up to 10 times faster than disk 2000 2010 2012 13 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 14. Database Performance with 400GB SSD per XIV Module In the best case, assuming customer data volumes are small enough to fit into SSDs completely, the data show random read performance can be improved up to 6X 6X. Data Base Open workload performance can be improved up to 3X. (note: Data Base Open workload typically consists of 70%read, 30%write, 50%read hit) Best Case Random Read Performance Best Case D t b B tC Database OOpen (70/30/50) Performance P f (5TB working data set, 400GB SSD read cache, 2TB SAS drives) (5TB working data set, 400GB SSD read cache, 2TB SAS drives, 4KB transfers, 70%read, 30%write, 50%read hit) 80 16 70 14 With 400GB SSD cache esponse Time (ms) 60 Without SSD cache sponse Time (ms) 12 50 10 40 8 30 With 400GB SSD cache 6 Res Without SSD cache Re 20 4 10 2 0 0 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 IOPs IOPs • Response time benefit: SSD not only improves IOPs, but also improves response time significantly. For example, from the best case random read performance chart, the system can only achieve 10K IOPs random read with less than 20ms response time, but it can achieve up to 164K IOPs random p , p read with less than 11ms response time. IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 15. Innovation in Storage Systems is Critical 15 15 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 16. Disruptive innovation – the relentless pursuit of efficiency 2003 2008 2010 Storage network Autonomic grid Real time data First Intelligent virtualization storage compression data placement IBM SAN Volume IBM XIV delivers best in best-in- IBM Real Time Data IBM System Storage Controller provides class performance, Compression introduces Easy Tier first to single, centralized point availability and TCO for the first in-line automatically move of control over data in a wide range of compression technology most active data to heterogeneous storage enterprise workloads; suited to high faster solid-state drives environments. compels competition to performance production for real-time analysis go on an expensivei workloads; enables kl d bl and l d less urgent d t t t data to acquisition spree higher performance and tape. significant TCO reduction 16 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 17. Industry drivers – the impetus to innovate Industry Key Drivers Industry Key Drivers Government Healthcare (Medicaid, HIX, HIE, WIC, Data Aggregation Analytics, BI, Data State & Local CHIP) mining Media Gov. SLG Outsourcing Renewals Portal, collaboration, social media Public Safety Next Gen 9-1-1 Content Management Government Healthcare (MHS, VA, HHS, SSA, Accelerating domestic demand IRA, OPM) Federal G F d l Gov. Manufacturing I M f t i Increased R&D activity d ti it DC Consolidation & Cloud Investments Tax breaks for capital equipment Focus on Shared Services Continued distance learning initiatives Empowering mobile consumer Education Content delivery upgrades Retail BI Investments Alignment w/ connected student Focus on cost containment SMB focused upgrades Meaningful movement on Meaningful Use Integrated warehouse and transportation Healthcare Growth in storage Wholesale mgmt. mHealth starts to move Mobility & Analytics M&A will continue-opportunities for prof. services, integration, apps dev Customer IT Solutions: CRM, loyalty Banking & Risk Management-MDM, data analytics, data management, business analytics Transportation Securities quality SMB Cloud Utilization Channels, Customer Experience (cloud, mobile, Early adoption of social media SOA) M&A will continue-opportunities for prof. services, integration, apps dev Communication Risk Management-MDM, data analytics, data s quality Channels, Customer Experience (cloud, mobile, SOA) Smarter Computing | Designed for big data | Tuned to the task Vertical Industry Opportunities 2012-13”, © 2011,Corporation IBM Source: Targeting Growth: | Managed in the cloud © IBM Gartner, inc. 17
  • 18. Industry Intelligence – Targeted Solutions PUBLIC FSS CSI DISTR INDUSTRIAL COMM GB and Best Practices “With the new “This advanced grid “In a sense, our IT “XIV combined with “The whole process, “We’ve gone from “The thing that we Exchange platform is giving us infrastructure is our the performance of from project start to 35% utilization to needed the most was environment, we unparalleled product. By building a the Power Systems live production, was 82%... We used to a reliable, fast, and didn’t did ’t want t add t t to dd to performance.” f ” best-in-class d li b ti l delivery servers, iimproved d completed i l l t d in less have 70% of our data h f d t easy t manage to the complexity of what - Steven Lange, platform—storage, overall response than 60 days – the classified as tier 1, storage system. we already had: we Managing Director, service, networking times.” production cutover now it’s 30%... Our Something that could wanted a low- Corp. Investments devices and - Mukesh Sharma, was achieved annual storage give us performance, maintenance solution Group processes and tools— Manager EPR seamlessly, with maintenance has reliability. Something that would still deliver we can offer a level of Infrastructure minimum downtime or declined 60% year- that could be simple tier-one performance technology and disruption of service over-year.” to manage… and b resilient d be ili t expertise that most ti th t t to d t end users. With th the - J hM t Josh Morton, something th t i very thi that is enough to provide customers can’t easily XIV system in VP IT Enterprise flexible. We chose 24/7 availability.” develop internally.” production, we are Services IBM.” - Mahesh Tailor, - Mark Clayman, VP already realizing - Ben Paddick, Tech. Storage Mgr. IT additional benefits.” Design Architect - David Hutchinson, 18 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud Information © IBM Corporation Technology
  • 19. IBM Storage clients are gaining value MEDIA & ENT. BANKING Problem: Rapid data Problem: Advanced growth causing missed mortgage analytics g g y RPOs performance Benefits: Reduced Benefits: 26X backup costs; server performance restores from days to improvement; Improved minutes SLAs; New workloads Competition: EMC Competition: EMC, HDS EMC INFRASTRUCTURE & FINANCE MANUFACTURER Problem: Massive Problem: Large SAP Microsoft Exchange 2010 Upgrade & Refresh Upgrade Benefits: 300% faster – even with system ½ Benefits: 300% faster; disabled; Much easier to Easier; Lower cost deploy and manage Competition: EMC, HP Competition: EMC 19 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 20. IBM Storage clients are gaining real world STAFFING SERVICES value Problem: Full enterprise portfolio storage refresh Client environment before the IBM Storage Benefits: $700K Client environment acquisition cost q with IBM Storage reduction; $4.7M total Current TCO reduction over 3 Storage yrs Capacity New Solution Future Storage Competition: EMC 150 Capacity p y 19% 19% 180 460 34 23% 23% 58% 58% 39% 39% 29% 29% 7 WIRELESS TELCO 390 32% 32% Problem: Large SAP 46 Implementation Tier 1 4 Tie 1r Benefits: 50% lower TCO; Easier; Higher performance Competition: EMC, NetApp Client will save up to $563M over five years 563M 20 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 21. Portfolio Narrative and Language TCO Reduction High Performance Virtualization High Availability Ease of Use Seamless Data Movement 21 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 22. Storage efficiency strategies and best practices CO OMPLEXITY COST RISK Stop storing so much X Store more with what’s on the floor Move data to the right place 22 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 23. A set of essential technologies enables storage efficiency Stop storing so much Data Compression Data D d li i D Deduplication Store more with what’s on the floor Storage Virtualization g Thin Provisioning (with automated reclaim) Move data to the right place Automated Tiering and QoS Automated online Data Migration 23 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 24. IBM ProtecTIER and IBM Real-time Compression Stop storing so much Compression and Deduplication use less physical storage Store data more efficiently Lower Operating Expenses: Power, cooling, floor space Keep more data online for better analytics and fast restores Make better decisions – faster 24 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 25. Stop storing so much IBM Real-time Compression - shrink active data d t Shrinks active data up to 80% without degrading performance Supports active data, unlike other storage compression solutions Improve performance of I/O-bound applications Helps keep more data online for improved analytics and decision making For SAN and NAS (RTC appliance) 25 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 26. Stop storing so much IBM ProtecTIER Deduplication optimizes backups and restores Unmatched Efficiency: Shrink backup data on disk up to 18 to 1 Unmatched Performance: Up to 1000MB/sec “Our backup window shrank immediately. Now, the typical restore request takes five minutes.” Karl Barth, , Director of Systems and Operations 26 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 27. Store more with what you have on the floor IBM builds Virtualization into the storage infrastructure External with SVC Internal with XIV and v7000 SVC, IBM SAN Volume Controller Improve utilization up to 30% by pooling storage Extend advanced functionality to your existing storage g Online data migration – virtually eliminate application downtime IBM HP EMC Investment protection “As a managed service provider we can take advantage of provider, the IBM System Storage SAN Volume Controller’s ability to cater to each customer’s requirements individually, according to SLAs” Markus Peltz, Configuration Manager, IDS Scheer IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud 27 © IBM Corporation
  • 28. Store more with what you have on the floor Thin Provisioning “We have examples from customers who say Thin Provisioning took We their capacity utilization from 40% to 80%, without impact on application performance.“ -- Arun Taneja, Founder and Consulting Analyst, Taneja Group Clients report up to 35% better utilization* IBM thin provisioning is fast; suitable for most environments Reduce space required for copies by 75% or more with thin provisioned snapshots. * Source: What are the Benefits of Thin Provisioning, David Vellante, Wikibon, Aug 19, 2010, http://wikibon.org/wiki/v/What_are_the_Benefits_of_Thin_Provisioning 28 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 29. Move data to the right place 70% of data hasn’t been accessed in 90 days or more 29 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 30. Move data to the right place 70% of data IBM Easy Tier automated hasn’t been accessed storage tiering in 90 days or more Solid-State Storage Improve performance up to 3x … using as little as 2% solid-state solid state storage* Hard Disks * A dit d St Audited Storage P f Performance Council b C il benchmark h k 30 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 31. Store more with what you have on the floor Increase Storage Utilization ! Shrink floor space and power requirements floor,space Increase the effective capacity of your storage Increase data density in your data centers Control both O C Operating and Capital Expenses C 31 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 32. IBM Helps You Improve Storage Efficiency at Every Level Stop storing so much Data Compression Data Deduplication Move d t to the right place M data t th i ht l Automated Tiering Automated Data Migration Store more with what you have on the floor Storage Virtualization Thin Provisioning 32 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 33. Move data to the right place Optimize price/performance for all workloads Solid-state storage Innovative IBM solutions fill the I ti l ti th gaps Highest cost per TB Hard Disk IBM Easy Tier IBM ProtecTIER Deduplication and virtual Tape & p tape Tape File System T Fil S t IBM Information Archive Lowest cost per TB 33 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 34. Clients Are Struggling with the Challenge of Protecting Their Data Top Data Protection Challenges for IT Managers p g g Keeping pace with capacity of data to protect Need to reduce backup and recovery times Backup hardware costs Desktop/Laptop/End point backup Remote site backup Lack of disaster plan or process Unacceptable level of data loss or downtime 0% 20% 40% 60% 2010 Data Protection Trends – ESG 4/2010 34 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 35. Backup and Recovery Data Growth Requires More Efficient Backups to Keep Data Available More business online More applications & data Increasing cost of information i f ti unavailability The Widening Gap Ability to deliver through traditional recovery planning More complex systems Less window to recover 35 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 36. Current Offerings IBM Tivoli Storage Manager - Product Family TSM Server Products Application Protection Tivoli S o age Manager 6 o Storage a age TSM for Mail S o a • Backup/Recovery TSM for Databases • Archive/Retrieve TSM for Enterprise Resource Planning (ERP) TSM 6 Extended Edition (Basic plus..) TSM for Microsoft SharePoint • Tivoli Disaster Recovery Manager ( y g (DRM) ) TSM FastBack for Microsoft Exchange g • Backup via NDMP for NAS Tivoli Storage FlashCopy Manager • Large Libraries (additional tape support) • Built-in Data Deduplication TSM FastBack Space Management, Archiving Management TSM for Space Management TSM HSM for Windows TSM for Storage Area Networks (SAN) Bare Machine Recovery System Storage Archive Manager TSM for System Backup and Recovery (AIX) f S t B k dR IBM Information Archive Cristie Bare Machine Recovery (reseller) Cristie TBMR (reseller) TSM FastBack for Bare Machine Recovery z/OS TSM –z/OS Desktop / Laptop TSM EE – z/OS TSM FastBack for Workstations TSM for z/OS for Data Retention Tivoli Continuous Data Protection for Files TSM for z/OS for Mail 36 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 37. Retention and Compliance Archiving Is No Longer an Option Corporations are now mandated to: –Ensure records are unaltered and undeleted –Adhere to internal & external records management policies –Quickly discovery and produce business records for audit purposes Can you identify what needs to be archived? Are you prepared manage information throughout its lifespan? How do you make archive management and infrastructure choices? Can you maintain compliance in a consistent, defensible and cost effective manner? cost-effective IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 38. Continuous investments in capabilities that unlock vast potential of data 38 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 39. 39 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 40. IBM Storage Family – June 4 2012 4, Entry/MidRange Enterprise File Storage Data Protection Efficiency Storage Systems Storage Systems Systems y And Retention “Enhancers” Enhancers • TS Family • Storwize Family • DS8000 Family • Scale-Out NAS • Real-Time (SONAS) • TS7000 Compression • V7000 • DS8700 • TS3000 • N Series • Easy Tier • V7000 Unified • DS8800 • TS2000 • N7000 • SAN Volume • DS Family • XIV Family • TS1000 Controller (SVC) • N6000 • DS5000 • XIV Gen3 • ProtecTIER • Active Cloud Engine • N3000 Deduplication • DS3000 • Tape systems • Information Archive Storage Management Software FlashCopy Manager Tivoli Productivity Tivoli Storage Tivoli Key Lifecycle (FCM) Center (TPC) 5 1 5.1 Manager (TSM) Manager M IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 41. Focus launch product IBM® Storwize® V7000 Increase system capacity up to 5x with IBM Real-time Compression • What’s new – Integrated IBM Real-time Compression capability enables use of compression for active primary data – Support for Fibre Channel over Ethernet (FCoE) protocol enables use of converged data center infrastructures – 4-way clustering support doubles maximum system physical capacity to 960 drives or 1.4 PB [Storwize V7000 block systems only] • Client Value: – Existing systems can now support up to 5x usable capacity with dependable high performance; new systems can be configured with fewer disk drives for lower cost, power, cooling, and rack space requirements or more usable capacity in the same space – Converged network infrastructures simplify the data center and ease management using the same network for storage, WAN, and LAN; switches from BNT, Brocade, and Cisco all support this protocol t thi t l – 2x greater physical capacity and performance supports growing workloads and enables greater workload consolidation for more efficiency and simplified management Learn More: ibm.com/storage/storwizev7000 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 42. Focus launch product IBM® System Storage® SAN Volume Controller V6.4 V6 4 Increase system capacity up to 5x with IBM Real-time Compression • What’s new – Integrated IBM Real-time Compression capability enables use of compression for production data – Support for Fibre Channel over Ethernet (FCOE) protocol enables use of converged data center infrastructures – Nondisruptive volume migration among SVC nodes maximizes configuration flexibility • Client Value: – SVC can now enhance the value of virtualized storage even further by increasing usable capacity of existing storage assets up to 5x with dependable high performance, enhancing their value and extending their life; new systems can be configured with fewer disk drives for lower cost, power, cooling, and rack space requirements or more usable capacity in the same space – C Converged network i f t t d t k infrastructures simplify the data center and ease management i lif th d t t d t using the same network for storage, WAN, and LAN; switches from BNT, Brocade, and Cisco all support this protocol – Load balancing can now be achieved across an entire SVC system without any disruption to applications Learn More: ibm.com/storage/svc IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 43. Focus launch product Tivoli Storage Productivity Center v5.1 g y TPC v5.1 offers an integrated, web-based user interface; includes Cognos-based reporting, analytics, and storage tiering optimization - offering visibility and optimization capabilities to storage management. • What’s new: – Integrated web-based user interface Learn More: http://www- – Cognos based custom reporting Cognos-based 03.ibm.com/systems/storage/softw – Storage tiering optimization are/center/ – Support for cloud storage management – Consolidated installer • Client Value: – Introducing a next-generation user interface (GUI) that is designed to improve customer experience – Cognos-based reporting allows customers to easily create and integrate custom reports – E h Enhanced storage optimization capabilities, and automated relocation of storage d t ti i ti biliti d t t d l ti f t entities based on recommendations driven by user defined policies – Enable applications to do automated discovery and provisioning of files with SoNAS and Storwize V7000 Unified – Easier installation and post-installation configuration to improve time-to-value IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 44. Focus launch product IBM System Storage™ DS3500 Express Storage Storage Efficiency features that include 50% more snapshots to help reduce backup times, and VAAI support to enhance storage management for VMware environments What’s new: Enhanced FlashCopy, Adaptive Disk Pooling, Thin Provisioning, VAAI Support Client Value: Minimize backup time with high-speed backups with Enhanced FlashCopy: 50% more snapshots Protect your data and improve performance during recovery time with Adaptive Disk Pooling Reduce storage expenses by saving capacity and increasing storage utilization with Thin Provisioning Increase storage management efficiency for VMware environments with VAAI support Learn More: http://www-03.ibm.com/systems/storage/disk/?cm_re=masthead-_-products-_-stg-disk IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 45. Focus launch product IBM System Storage™ DCS3700 Storage Storage Efficiency features that include 50% more snapshots to help reduce backup times, and VAAI support to enhance storage management for VMware environments What’s new: Enhanced FlashCopy, Adaptive Disk Pooling, Thin Provisioning, VAAI Support Client Value: Minimize backup time with high-speed backups with Enhanced FlashCopy: 50% more snapshots Protect your data and improve performance during recovery time with Adaptive Disk Pooling Reduce storage expenses by saving capacity and increasing storage utilization with Thin Provisioning Increase storage management efficiency for VMware environments with VAAI support Learn More: http://www-03.ibm.com/systems/storage/disk/?cm_re=masthead-_-products-_-stg-disk IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 46. IBM Scale Out Network Attach Storage (SONAS) R1.3.2 New enhancements enable more flexibility and provide management under TPC • What’s new: – SONAS gateway with IBM XIV and Storwize V7000 – IBM TPC (R5.1) support for SONAS • Client Value: – SONAS as a gateway allows both XIV and Storwize V7000 customers leverage SONAS for their rapidly growing fil d t l f th i idl i file data. – Enables TPC to manage SONAS, providing discovery & visualization, health status monitoring and capacity usage reporting. – TPC R5.1 provides support for Storage Management API for the Cloud (SMAC) which enables applications to do provisioning of SONAS. Learn More: www.ibm.com/systems/storage/network/sonas IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 47. TS76xx ProtecTIER® V3.2 Key enhancements include FSI-CIFS support for broader connectivity in NAS environments, up to 25% increased performance for the Gateway and double the capacity for the SMB appliance G t d d bl th it f th li What’s new: In addition to VTL and OST interfaces, ProtecTIER now offers FSI support for the Common Internet File System (CIFS) protocol for Windows based NAS backup environments The DD4 based ProtecTIER server refresh to DD5 The SM1 SMB appliance refresh to SM2 – IBM System Storage TS7620 ProtecTIER Deduplication Appliance Express pp y g p pp p Client value: ProtecTIER FSI interface enables users with NAS infrastructure to enjoy ProtecTIER data integrity, scalability and performance that until now were only available with VTL (SAN environments) Increased Gateway performance by up to 25% resulting in faster backup and restore operations Larger drives in the SMB appliance, provide double the capacity options for small & mid-market clients Learn More: www.ibm.com/systems/storage/tape/protectier IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 48. IBM Real-Time Compression Appliances - Version 3.9 Real Time Increases usable primary storage capacity by up to 5 times, with no performance degradation - now includes new capacity planning tool • What’s new in v3.9: – New capacity planner feature can generate reports for uncompressed files showing expected space savings, data distribution by file extensions, data growth over time – IPV6 support addresses needs of federal and other clients implementing this internet standard – Enhanced interoperability support to include several new Linux y distributions and other OSs • Client Value: – C Capacity planning reports enable IT managers t more easily quantify it l i t bl to il tif future savings and business value of compression to assist with planning – IPV6 and interoperability enhancements ease integration into client environments Learn More: http://www.ibm.com/storage/network/rtcdata | Tuned to the task | Managed in the cloud IBM Smarter Computing | Designed for big © IBM Corporation
  • 49. IBM Linear Tape File System Storage Manager p y g g Provides storage lifecycle management of multimedia files using IBM’s Linear Tape File System; reduces video archive software licensing costs while slashing video tape cartridge costs up to 98%1 What’s new: D t life cycle management software for multimedia assets (video and workflow fil ) using IBM’ LTO 5 Data lif l t ft f lti di t ( id d kfl files), i IBM’s LTO-5 based Tape libraries and IBM’s Linear Tape File System Library Edition Client Value: 1. 1 Adds storage management lifecycle control to LTFS with enterprise-wide management of tape enterprise wide cartridge-based project files, archived files 2. Provides an Open interface to other applications -- Integration to major M&E industry formats and software 3. Expands the functionality of LTFS Library Edition (LE) and Single Drive Edition (SDE). Users can Create, manage & optimize video archives using IBM LTO-5 tape storage . Provides management of concurrent copies of content , plus active, inactive and offsite content 1 98 % Based on LTO-5 cost of $0.024/min vs HDCAM SR cost of $1.44/min ( LTO price = $75 / 150 TB (3,126 minutes of video) cartridge vs SR video LTO 5 cartridge price of $92 / 64 minutes of video) www.tapeonline.com and Google products search 3-15-2011 Learn More: http://www-03.ibm.com/systems/storage/tape/ltfs/index.html IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 50. IBM Tape System Library Manager Software ( p y y g (TSLM), ) V1R1 and simplifies the use of IBM TS3500 tape libraries by providing a Expands consolidated view of multiple libraries capable of storing up to 2.7 Exabytes1 and reducing tape pathing maintenance and definitions up to 50%2 What’s new: Tape management software for IBM TS3500 tape Libraries managed by IBM Tivoli Storage Manager (TSM) Client Value: 1. TSLM enables clients with large Tivoli TSM environments, spanning multiple TS3500s, to manage them as a single system with the shuttle connector hardware – example: High Performance Computing (HPC) Clients running TSM can now use the recently announced tape shuttle connector to build very large tape complexes to manage up to 300,000 tape cartridges 2. TSLM can significantly simplify Tivoli TSM tape drive connection definitions, saving operational resources that would be used to manage pathing over time 3 Existing Seismic customers, previously limited to using IBM 3494 libraries can now migrate to TS3500 which 3. customers libraries, eliminates trying to find / refurbish and support older IBM 3494 libraries which: 1) have been withdrawn from sales 2) do not support the newly announced TS1140 Enterprise-class drive or LTO drives 1Using IBM Tape Connector shuttle building a library complex of 20 interconnected 16 frame TS3500s storing 200,00 cartridges written with TS1140 tape drives at 3:1 compression 2Based on actual customer estimate of pathing simplification using eRMM, the predecessor to TSLM Learn More: IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud http://www-03.ibm.com/systems/storage/tape © IBM Corporation
  • 51. IBM System Storage DS8000® y g New 33% larger SSD option, along with self-encrypting SSD and nearline drive options to support Easy Tier for fully-encrypted systems What’s new: New 400GB SSD option Full Disk Encryption drive options for SSD and nearline drive families yp p Easy Tier support for fully-encrypted systems with new self-encrypting drive options (“Easy Tier 4”) Client Value: New 400GB SSD option for the DS8800 model provides additional price performance and capacity flexibility to price, performance, help address business requirements for performance-intensive applications New Full Disk Encryption drive options provide additional peace of mind for clients concerned about the growing threat of data-at-rest security breaches that can lead to expensive fines and remediation costs. N New EEasy Ti support for fully-encrypted systems combines th b Tier t f f ll t d t bi the benefits of advanced d t t fit f d d data-at-rest security with t it ith the ability to effectively balance application performance and costs through intelligent data tiering and balancing Learn More: ibm.com/storage/disk/ds8000 Note: all features are available on both DS8800 and DS8700 unless otherwise stated IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 52. Continuous Operations IBM Technology and Services Can Minimize the Risk of Business Disruptions Mirroring can enable restoration within 3 to 5 seconds of a system failure with near-zero data loss Automated failover switches operations to alternate facilities Recovery data centers can be within city limits, or across an ocean Metro Mirror, Global Mirror IBM Managed Continuity Services can help achieve continuous operations and reduce costs p Reduces upfront capital investment in resiliency Reduces operating expenses by providing dedicated space in a resiliency center DS8000 XIV IBM has a 100% record of recovering clients with declared disasters IBM Storage Optimization and Integration Services – process excellence can provide up to 70% reduction SVC in unplanned outages IBM Data Mobility Services – Softek can enable near 100% application availability while migrating “in use” data DS4000 and DS5000 Storwise v7000 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 53. Backup and Recovery IBM Advanced Storage Technologies Can Reduce Backup Storage Costs By Up to 70% Reduce complexity with automation – St Streamline processes li TS3000 T Tape libraries lib i – Build consistency and reliability TS7600 and TS7700 – Remove human errors virtual tape – Reduce administrative overhead • Tivoli® built-in reporting tools, p p g , policy-based |automation, y | , and autonomic database management can reduce admin time by more than 40% Improve performance, shorten backup windows and reduce bandwidth requirements with data reduction techniques ® – ProtecTIER deduplication can reduce storage requirements by up to 25 times – Tivoli built-in data reduction can cut backup costs p by up to 95% – Tape compression can reduce capacity requirements up to 66% Improve efficiency by including deduplication and encryption in the backup process Tivoli Storage Manager Tape inline functions save a step and have Tivoli Storage Manager FastBack no performance impact Tivoli Storage FlashCopy Manager Tivoli solutions can reduce Opex and Capex by more than 50% IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 54. Retention and Compliance Tape Storage Is an Essential Element of a Data Retention Solution Tape is space and cost-efficient for long term retention cost efficient – Lowest cost/GB storage - approximately 5 cents per GB – Stores up to 3TBs of compressed data on one LTO 5 cartridge Tape is energy efficient – R d Reduces energy consumption by up to 100 ti b t 100x (compared to HDD) Tape is portable – Enables easy off site storage of data for disaster recovery – Built in encryption and WORM protect data at rest and in transit Tape media has a long life – U t 30 years f reliable l Up to for li bl long t term storage t LTO 5 offers Long Term File System (LTFS) – Improves the ability to reference small sections p of data on tape – Helps with interchange of data between different platforms IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 55. Store more with what’s on the floor IBM Storwize v7000 A new era in midrange storage has begun begun… Modular midrange storage that grows as your needs grow Virtualized built-in storage virtualization High performance storage that is Easy to set up and manage Advanced storage efficiency and data protection capabilities built in Announced May 2011: 480 drives, 10 Gbps iSCSI, real time performance statistics, Vmware vStorage API and , g vCenter Plug-In, FlashCopy target volume as source. IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 56. V7000 Enhancements Two way clustering for enhanced scalability – Scales to 480 HDDs (two control enclosures) – Up to four-way clustering (960 HDDs) Support for 10Gb iSCSI server attach S t f 10Gbps tt h – Up to 7x improvement in iSCSI throughput – Upgradable from existing Storwize V7000 systems – FCOE VMware vCenter management and VAAI API support – Improved VMware manageability Real time performance statistics in G f GUI Additional drives: SFF 146GB-15K rpm 56 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 57. V7000 Enhancements New Storwize V7000 Unified – Unified block and file (SAN and NAS) storage – Upgradable from existing Storwize V7000 systems – IBM Active Cloud Engine policy based management policy-based Greater flexibility for remote mirror – Replicate between Storwize V7000 and almost any storage systems – Balance remote data currency with network bandwidth cost to better meet application requirements Additional drive options – 200GB and 400GB SFF SSDs • More SSD options at lower cost – 3TB 7.2K RPM LFF HDD • 50% greater maximum system capacity 57 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 58. Store more with what’s on the floor IBM System Storage™ DS8800 Up to 40% better performance High Density Enclosures, 2.5 in. 2 5 in Drives Save floor space with nearly twice the drive Primary Pow Supplies density wer Reduce costs with up to 36% less energy Management Console consumed P POWER 6 6+ Controllers SAS Drives – 2.5” Batteries Host over 1,000 drives on up to 40% less floor I/O drawers space than IBM DS8700 with 3.5 in. disks Front view (cover removed) IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 59. Store more with what’s on the floor IBM XIV builds virtualization into the storage system Performance scales with capacity Extreme ease of use Designed to perform well at >90% capacity Up to 63% lower 3-year TCO than 3 year competitors “If we need to add a new application, we can provision the storage very easily without worrying about the technical side of things. That’s really the g y ‘wow factor’…” Uli Müller IT Director Di t IBM XIVTM EURONICS Deutschland aG Storage System 59 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 60. IBM XIV Gen3 Built for Performance End to end End-to-end component upgrades deliver significant performance improvement 20X more internal bandwidth, using an Infiniband interconnect fabric instead f Ethernet f b i i t d of Eth t Over 2X more external bandwidth, with the availability of 8 Gbps fiber channel cards and support for over 3 times more iSCSI cards p pp than current XIV models [6 to 22 ports] New motherboards and processors, to deliver more system throughput th h t 50% more cache capacity than current XIV models [16GB to 24GB per module], up to 360GB/system SSD option, optional cache of up to 6TB can provide a performance boost for certain random read intensive workloads (OLTP) up to 6 times IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 61. Move data to the right place Optimize price/performance for all workloads Solid-state storage Integrated IBM solutions deliver Data migration between tiers Highest cost per TB Automated and policy d i A t t d d li driven Hard Disk IBM IBM System Storwize Storage V7000 DS8000 Tape & IBM Smart Archive Virtual T Vi t l Tape Database and application- D t b d li ti IBM Scale-out NAS aware archiving agents eDiscovery, classification, retention management t ti t Lowest cost per TB IBM Information Archive 61 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 62. Our Storage Vision A storage infrastructure that aligns with IBM’s 2015 Roadmap and supports: •RRequisite IT growth, performance and availability i it th f d il bilit • Flexibility to react quickly to opportunities and threats • Leveraging IBM storage solutions for business insight Apply a combination of technology advances and expected reductions in unit costs Technology advances Automated and thin provisioning Automated tiering g Cloud Data reduction for backup and operational New/advanced technology options ( g , SSD) gy p (e.g., ) Marketplace dynamics Reduce costs and Incremental technology improvements, product make the business commoditization more agile & effective IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 63. eyalz@il.ibm.com IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
  • 64. ibm.com/smartercomputing ibm com/smartercomputing IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation
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