ComBlu: A Marketing Agency. Experts in Content Strategy, Thought Leadership & Influencer Engagement.

1. ComBlu: A Marketing Agency
Experts in Content Strategy, Thought Leadership & Influencer Engagement

2. © 2019, COMBLU, INC 2.
Why consider ComBlu for your next
marketing project?
• Domain Expertise
✓ Have deep expertise in content, influencer engagement and thought
leadership programs
✓ Bring both strategy + execution
✓ We understand B2B buying center behaviors and preferences
• Industry Experience
✓ Been working with brands of all sizes at different stages across multiple
industries for years
▪ Technology, Financial Services, Healthcare and Professional Services
• Partner Orientation
✓ We are a quick study – will dig deep to understand nuances of your
organization, target markets and customers
✓ Foster collaboration with stakeholder teams and agencies
✓ Think through how best to operationalize the plan

3. © 2019, COMBLU, INC 3.
We’ve worked with some of the most well-known brands

4. © 2019, COMBLU, INC 4.
Our clients tend to work with us for many years,
because: “I talk to firms all the time and
rarely do they tell me something
that I already do not know.
ComBlu always teaches me
something. Some of the smartest
people in the business.”
—Verizon Wireless
“Love them. One of my favorite
vendors and I hate most vendors.”
—VMware
“ComBlu has a very thoughtful
and strategic approach to
engagement and tying it to real
business outcomes.”
—Allstate
We have been doing this for 40 years and our
collective experience is more than 60 years.
Our mantra is “go deep or go home”. We can get as
granular as needed to guide what you should do,
when, and how.
We help you socialize and evangelize internally so
that your work doesn’t just sit on the shelf. We help
you gain consensus and keep stakeholders
informed.

5. © 2019, COMBLU, INC 5.
We help clients….ensure that their content and
messaging is on target across channels
COMBLU PRIMARY SERVICE LINES
Content Strategy and Execution
✓ Persona development, buyers journey
mapping
✓ Sales and marketing alignment
✓ Audits
✓ Editorial planning and roadmaps
✓ Modeling and editing for relevance and
quality
Thought Leadership Programs
✓ Content
✓ Partnerships
✓ Media outreach
✓ Content development
Influencer Engagement
✓ Industry experts
✓ Advocates
✓ Community and social media
✓ Employee

6. © 2019, COMBLU, INC 6.
The Story:
Content Strategy
VMware wanted to understand the changing
dynamics of their customers’ IT operations, business
models and emerging technologies to inform a
complete overhaul of their digital assets and content
development practices. Using a customer journey
approach, they wanted to better understand and
improve the content experience for customers and
prospects – both on- and off-branded properties.
ComBlu Deliverables
• Conducted a buyer persona refresh
• Executed multiple content journeys from a cross-
section of VMware products and solutions
• Completed audits and assessments
• Identified and socialized best practices
• Provided strategic counsel for the enterprise CMS
migration and digital UX
Impact
• A common understanding of buyer personas
and decision-making teams
• An assessment of how their content
offerings and user experience either helped
(or hindered) the decision-making process
• Insights into how vertical markets differed in
terms of information needs
• Improved site/page performance and
engagement
• New governance and processes based on
changing publishing models
Case study

7. © 2019, COMBLU, INC 7.
The Story:
Thought Leadership
Drive consideration and preference for CapitalSource
as the leading lender of choice for middle-market
lending solutions among investors, referral sources
and prospects.
• Establish CapitalSource thought leaders as experts
on the middle market and emerging lending and
finance needs
• Nurture relationships with the media, key
influencers and the referral community
• Build momentum within niche markets to raise
overall visibility
• Increase share of voice and generate sales leads by
showcasing customer stories and competitive
points of differentiation
ComBlu Deliverables
• Created and syndicated compelling messages linked
to timely industry trends
• Leveraged messaging with a proactive news engine
featuring expert commentary and analysis on middle-
market lending trends, news and themes
• Solidified meaningful relationships with industry
influencers via deskside briefings, media alerts tied to
financial trends, original research and interesting deal
news
Impact
• Established key CapitalSource subject matter
experts as industry thought leaders on issues
important to the middle market that impact
consideration and preference
• Secured high-profile media coverage in all
targeted industry segments
• Created and syndicated original thought
leadership perspective in leading financial
news outlets and sources.
Case study

8. © 2019, COMBLU, INC 8.
The Story:
Influencer Marketing
Dell wanted to transform its community of
developers and IT pros into a more strategic business
asset. The goal was to increase lead generation and
sales for large enterprise market by providing
multiple ways to access, consume and co-create
solutions-oriented content.
• Become a one-stop community destination for
solutions-oriented content fostered through deep
brand and customer engagement
• Provide a variety of engagement options including
weekly live chats, offline events, wiki creation,
message boards, videos, white papers, knowledge
and best practices exchange and peer-to-peer
support that help to expand and optimize server
configuration and performance
ComBlu Deliverables
• Developed extensive content supply chain model
• Created content amplification approach
• Developed and executed robust engagement
roadmap
• Solicited extensive and continuous feedback from
high-performing members to institute ongoing
enhancements
• Provided community-specific deals and sales
programs
• Presented partner content that illustrated a “better
together” strategy for IT infrastructure
• Recruited customer advocates who served as word-
of-mouth and customer reference channel
• Co-created content and distributed as part of the
lead gen nurturing process
Impact
• Increased community membership base by
300%
• Reduced sales cycle through use of
community generated sales enablement
assets that aligned with key prospect pain
points and use cases
Case study

9. © 2019, COMBLU, INC 9.
To learn more, contact us
@ComBlu
Connect with ComBlu:
ComBlu.com
Lumenatti Blog
Jenny Voisard – Sr. Consultant
jvoisard@comblu.com
LinkedIn/jennyvoisard
@jennymakeswaves
Cheryl Treleaven – Principal
ctreleaven@comblu.com
LinkedIn/cheryltreleaven
@catreleaven
ComBlu SlideShare