ComBlu Case Study - Manpower ROI

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Measurement Mission: Demonstrate ROI of socialized recruitment process and Track performance of individual recruiters ComBlu’s Role: ,[object Object]

For each KPI:

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In conjunction with the Forbes CMO research, the Brand Publishing Institute (BPI) has just released an additional report that examines the 10 best practices required to effectively build a publishing center of excellence. This report is designed to provide marketing executives a holistic methodology for organizing, optimizing, and systematizing enterprise-wide publishing processes. In addition, this framework provides an objective lens to help marketing executives evaluate the many technologies, skills sets, organizational changes, and process redesigns they will need to consider as they build a publishing competency. The Brand Publishing Institute offers best practices research, executive education workshops, and practitioner certification programs designed to teach marketing leaders – and their direct reports – how to successfully manage the rising cost and complexity of content operations, and sustainably fuel content-intensive sales and marketing programs. www.brandpublishinginstitute.com

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ComBlu Case Study - Manpower ROI

1.

2. For each KPI:

3. Tag metrics from multiple sources

4. Create single performance index

5.

6. Optimized recruiter performance

7. Identified both high- and non-performing metrics to create future action plan1

8.

9. Getting a customized best practice review?

10.

11. Our website: www.comblu.com

12. Our Blog: www.comblu.com/blogs/Lumenatti

13. Twitter: @ComBlu2 © Copyright 2010-2012. All Rights Reserved. Communications Blueprints, L.L.C. All copyrighted and trademarked material presented herein is the sole property of Communications Blueprints, L.L.C. (d/b/a ComBlu) J:roposalsOKEocial marketing repman & metrics 9-20-210 COKE.ppt