Learn What You Need To Know About Managing Your Reputation
1. Learn What You Need To Know About Managing Your
Reputation
Keeping a good reputation for your business is one of the most important things you can do for
success. A good reputation is what is going to bring you business. Follow the tips below tomaintain
and build, and repair your reputation. If you do, your business will last much longer.
To help increase your online presence consider using social media. Sites such as Facebook, Twitter
and LinkedIn will help you build business presence both online and offline. To use social media
effectively you must post statuses regularly. When posting information through a social media
website, use keywords, and give your readers information that they actually need.
Monitoring your personal reputation or business brand is very critical to online reputation
management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor
This and Google Alerts to send you notices when new content comes up. That way, you can know the
very next day, if not sooner, when someone is talking about you.
To help increase your online presence consider using social media. Sites such as Twitter, LinkedIn
and Facebook will help you build business presence both online and offline. To use social media
effectively you must post statuses regularly. When posting information through a social media
website, use keywords, and give your readers information that they actually need.
You should always make sure to give them credit for that if you are going to use anyone's ideas.
Everyone out there can learn a little from others, so giving due credit will show people that you don't
think you are above that. This is a great way to earn their respect.
By contacting its creator, Counteract any negative online content on your company. If there is ever
any negative content when you do a search of your company, try contacting the reviewer, blogger or
whoever posted it as soon as possible. Ask them if there's anything you can do change their negative
sentiment to a positive one. If they are unwilling to do so, write a comment(if possible) with your
side of the story.
2. Have a professional control your social media
presence. Since they reflect exactly who you are and
what your business stands for, it's critical that they
exude professionalism. You can be personable and
still be professional.
Keep your current customers happy while recruiting
new customers. Many companies use flashy media to
reel in new customers and do nothing for their
current customers. This can backfire and cause a
decrease in your overall profits. Instead, offer
returning customers incentives that aren't offered to
new customers. This will let your customers know that
you appreciate their business.
You should not remove it if you receive negative
feedback here and there. Most businesses will have
unsatisfied customers every once in a while. People
will start wondering if you are doing things to make
yourself look better than you are if you only have
positive reviews all over the place.
Never post fake comments and reviews that would put
your business in a positive light. Whether you believe
it or not, most customers will know when they are being duped and they will lose trust in you and
your company. Instead of gaining customers, you may end up losing them.
Keep your current customers happy while recruiting new customers. Many companies use flashy
media to reel in new customers and do nothing for their current customers. This can backfire and
cause a decrease in your overall profits. Instead, offer returning customers incentives that aren't
offered to new customers. This will let your customers know that you appreciate their business.
Get familiar with the review sites that are on the web. More and more people are writing reviews
about their experiences with a product or service. If a review was written about your company, you
never know. Do not ignore reviews, but learn from them. This is good way to improve your business.
A reputation can be damaged by old content still showing up in search engines, so be proactive in
getting it removed. Send a request for content removal to Google and other search engines. Your
request will be granted and reviewed for legal reasons, concerns over personal information, or if
previously removed content is still showing up due to an old page not being crawled recently.
Customers like companies that are responsive. When a website visitor contacts you by filling out a
form, respond to it within one business day - the sooner, the better. You want to make a a good first
impression. When you respond quickly, you are telling your visitor that you are paying attention to
his needs. You will quickly develop a reputation of providing great customer service this way.
Join all trade organizations. People looking for businesses in a specific industry often look at trade
organizations for leads. Professional organization memberships like these can boost your business's
credibility. The fee to join is typically small, and the benefits are more than worth paying for.
3. Always respond to client input on social media channels. A quick way to lost the faith of your
customers is to ignore their questions and suggestions. In order to hide something, this gives you a
reputation of not caring or of being evasive. Even if it's just a quick one-sentence response, keep it
positive, timely and useful.
If your company is listed on Wikipedia, check to see. This is a very good thing for your reputation
because Wikipedia entries consistently rank high in the search engines. It may be a good idea to find
a journalistic writer who can create a Wikipedia entry without bias to write one if your company is
not listed. You shouldn't write it yourself as this would not present a neutral picture of your
company.
Do a survey to gauge the level of satisfaction that your customers are feeling about your business. If
the satisfaction is average or lower, you should find out the reason why it is not higher. Learn from
this and make your business better. This is how your company can get a better reputation.
If the reputation of your business is closely tied to your website, make sure you've got the best in
online security. You absolutely must protect the integrity of your customer's sensitive information
too, although you don't want your site compromised by hackers. If they suspect there's any risk
involved, and your reputation will crumble, nobody will ever buy from you twice.
After having read some about reputation management, you should start putting a plan into action.
It's only going to be more in-depth as your business grows, so you better get a hold of everything
now. Otherwise, you might find yourself treading water one day when you get some negative
publicity.
