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the appliance of science



the pursuit of magic
simon collison
speak the web, liverpool, february 2010
@simoncollison colly.com erskinedesign.com
a deeper understanding of traditional




design
principles
can bring that magic “something” to our web designs
This is not a case of...
You’ve either got it, or you haven’t


Nor is it a case of...
I think I’ve got it, and you haven’t


It’s more a case of...
You can have it if you want it
before I start, let’s be clear...




the web
is not print
The screen brings with it different kinds of
challenges for visual design, some of which
occur exclusively in interactive media. It’s
unrealistic to think our old methods can fill in all
the gaps, but new interaction patterns and visual
languages emerge everyday. These are the
building blocks for our new design principles.
Jason Santa Maria
and it doesn’t matter how good you are with...



HTML & CSS
jQuery
Photoshop
because these are just enablers
we design
to communicate
modernism
post modernism
nostalgia
Copyright BBC 2010
By Olly Moss
http://www.flickr.com/photos/ollym/2998286041/
Amy Martin
http://design-book.blogspot.com/search/label/posters
vernacular
humour
Osbornevillas
http://www.flickr.com/photos/osborne_villas/3390937252/
By Atmostheory
http://www.frankchimero.com/
                               http://www.atmostheory.com/index.php?/projects/commands/
semiotics
Symbol   Icon   Index
typography
http://gregorywood.co.uk
colour
balance
composition
symmetry
movement
patterns
restraint &
reduction
play
personality
self-expression
http://mnatwork.com
through all of this, we can create




magic
thanks

simon collison
@simoncollison colly.com erskinedesign.com

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The Pursuit of Magic