WordCamp Boston - Web Strategy in Higher Education
1. WEB STRATEGY IN HIGHER EDUCATION
Jay Collier • The Compass LLC
July 23, 2011
gehealthcare
2. Web strategy in H.Ed.
1. De!nition
2. Challenges
3. Showcase Plus
4. Bene!ts
5. Plugins
3. Quiz 1
How many of you work with a college or
university, either as sta! or contractor?
How many are using Wordpress for
public-facing communications?
How many are using Wordpress for
students, faculty, or alumni
communities?
4. Web Strategy de!ned
Lisa Welchman
The translation of
Organizational objectives and values
into
High-level management directives
for the Web
5. FROM CHALLENGE TO OPPORTUNITY
Governance
FEDERATED
CENTRALIZED
DECENTRALIZED
Distributed roles
within common
Uncoordinated Monolithic
vision and goals
teams central group
jaycollier.net
6. FROM CHALLENGE TO OPPORTUNITY
Teams of practice
Content
development
Interface/ Community
interaction design stewardship
Leadership &
management
Software admin & Multimedia
development production
Training & support
jaycollier.net/management/new-media-teams
7. FROM CHALLENGE TO OPPORTUNITY
Common principles
Be meaningful – Insight into what matters to you
Be personalizable – Up to date feeds by interest
Be welcoming – Online spaces for collaboration
Be interesting – Appealing, personal, immersive
Be helpful – Helpful information and instructions
Be intuitive – Simple publishing, searching, !nding
Be dependable – Anywhere, any time, any device
jaycollier.net
8. FROM CHALLENGE TO OPPORTUNITY
Building a strategy
INTEGRATED STRATEGY
1. WHO: The Charter – Governance and authority
2. WHEN: The Plan – Timeline and schedule
3. WHY: Guidance – Vision and principles
4. WHAT: Direction – Goals and strategies
5. HOW: Management – Projects and resources
6. WHERE: User Experience – Interfaces and interaction
jaycollier.net/strategy/web-strategy
9. FROM CHALLENGE TO OPPORTUNITY
Prioritizing projects
INTEGRATED STRATEGY
Nominal Group Technique
Jay Collier
10. FROM CHALLENGE TO OPPORTUNITY
Domain Architecture
OFFICIAL CONTENT CONSTITUENT COLLABORATION
Formal communications Community-facilitated
Highly-crafted editorial and design Simple interface, individual voices,
independent domain
Core News & Program Communities
Public Internet Services
site updates subsites of Practice
Professional Cloud
News People resources services
Gateways Home Search releases Subsite Groups
Bookmarks
Features Recommendations YouTube
Directories Tasks Notations
Comments
Profile Subsite Ratings Flickr
Publications
Subsite Skype
Enterprise data Ad hoc Learning
groups object
Gathering Reporting repositories Social
media
Data Data
service service Groups by Facebook
content area
Twitter
Groups by
geography
bit.ly/whole-domain
LinkedIn
46. Bene!ts of WordPress in H.Ed.
• Ease-of-use
• WYSIWYG & shortcodes
• Intuitive taxonomy and navigation
• SEO out of the box; meaningful URLs
• RSS and standards everywhere
• Prompt security updates
• Robust development & support communities
• Multiple sites via domains or directories
• Theme frameworks, child themes
• Ideal rapid prototyping environment
47. WordPress plugins for H.Ed.
• Admin SSL • List Category Posts • Simple SEO
• Akismet • Meteor Slides • Smart 404
• Autolink URI • More Privacy Options • Tiny MCE Advanced
• Broken Link Checker • My Category Order • Turbo CSV
• Content Scheduler • My Page Order • Viper’s Video Quicktags
• Content Audit • Organize Series • WP Content Audit
• Cryptx • Page Columnist • WP-DB Manager
• Easy Fancy Box • Page Links To • WP Newsletters
• Enable Media Replace • Pretty Link Lite • WP-RSS Import
• External Links • Resize at Upload • WP Super Cache
• Haiku Audio Player • Reveal IDs • WP Touch
• LDAP • SEO Friendly Images • YARPP
58. BuddyPress plugins for H.Ed.
• BuddyPress
• BP Add New Default Avatar
• BP Docs (wiki pages)
• BP Group Calendar
• BP Group Documents ("les)
• BP Group Email Subscriptions
• BP GTM System
• BP Invite Anyone
• BP Moderation
• BP Topic Mover
• BP User Pro"le Map
59. Exploring Wish list
Plugins Plugins
• Cube Points + BP • BuddyPress Links
• DB Toolkit • Collapse Categories
• ScholarPress
Support
• TeachPress
• WP Advanced Ticketing System • Agencies to host, con"gure,
theme, and support WordPress in
higher education
60. Quiz 2
Were you involved in any of these
projects? If so, what do you want to add?
Have you worked on another project
that is worthy of our attention?
How do you plan to collaborate with
other WP professionals in higher
education?
61. WEB STRATEGY IN HIGHER EDUCATION
Jay Collier • The Compass LLC
jay.collier@thecompass.com
jaycollier.net
gehealthcare