With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.
When Opportunity Meets Action by White Sheep Social Marketing
Tips and Best Practices for Shepherding with Facebook
1. Tips and Best Practices
for
Shepherding
With
Facebook
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Presented by Colleen Foshee White Sheep Social Marketing 1
Page
2. If this is you…
It doesn’t have to be!
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3. Social Media -
an additional way to educate
Bible
Concordance
Study Guides
Maps
Books
Stories
Testimonies
Videos
Dictionaries
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4. SM³ Plan
~ Your Reason
~ Your Strategy
~ Your Tools
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5. Your Reason
The sheep
are online.
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7. Sheep need help.
Do your best to present yourself to God as
one approved, a workman who does not
need to be ashamed and who correctly
handles the word of truth. ~ 2Ti 2:15
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8. Jesus said to us, “Go into all
the world and preach the
good news to all creation.”
Then we went out and
preached everywhere, and the
Lord worked with us,
confirming his word by the
signs and wonders that
accompanied it. Mark 16:15,20
SM Version
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9. It’s Practical
• You become more accessible
• An easy limitable relational tool
• Encourages connection
• Supplements knowledge and insights
• Expands the study group experience
• Extends class time and reach
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14. Facebook Group Setup
Get to your groups by clicking “Home”
on the top right corner of your personal
FB Page, then clicking the group name.
Create a new group by clicking here.
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15. Simple Group Setup Form
For privacy, invite
everyone to a Closed
Group. After everyone
joins, change it to a
Secret Group.
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16. Use a Calendar
Use WinCalendar if you are looking for a nice free one.
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17. Simple Schedule
Week 1: Pick a theme
• Post a Question. Ask an group-related question to get
participants responding.
• Post a Tip. Post a group tip that is useful to your group
topic.
• Post a News Link. Choose an article from the web that
relates to the group topic and will be valuable to
members.
• Post a Quote. Find a group topic related quote to
encourage members.
• Post an Image or video. Post an image or video that
relates to the group topic with a short comment or
question to support it.
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20. First Thing:
• Message the group to initiate and
encourage participation.
• Share an incentive to get things
going. (prize, statistic, warm welcome)
• Post instructions on “About” Page.
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21. Your Facebook Group
Click “About” Page to add
instructions
or
add/delete and message
group members.
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23. Next:
Keep them coming back –
Share – Reflect – Engage - Inquire - Report
~ always reply to a comment
~ send private messages to each
~ praise people
~ mention class participation
~ take all problems off-line
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24. Then he replied, "This is the
word the LORD spoke to
Zerubbabel: You won't
succeed by might or by
power, but by my Spirit,
says the LORD.
Zech 4:6
Don’t leave God out.
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25. Ideas
1. After each class, post any teacher
notes you didn’t share.
2. Link to a related blog post or media.
3. Organize a community service
project to complete before group
ends.
4. Have a prayer request posting
day/time. Ask group to share and
pray for each other.
5. Recruit a past group member to do
a guest post.
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26. Ideas
• Take pictures of your class group
time and post them.
• Find information about the author
of the study material and post it.
• Host a “highlight” week. Have
participants post only what they
are journaling or highlighting in
their study guides.
• Schedule an event to meet F2F
(end of class dinner)
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27. Ideas
• If you record your classes, post
the audio or video for those who
missed class or want to hear it
again.
• Have a publicized weekly “Praise
Journal Meet Up”. Post praises.
• Ask the group to post something
that “surprised” them from the
study material.
• Have the class post their answer
to a specific question in the study
material.
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28. Sample posts:
• Why did you decide to participate
in this class or group?
• What was your favorite insight
from the study material this
week?
• Here’s a picture I believe
illustrates what we’re talking
about this week. Find and post
one that speaks to you.
• What has challenged you most in
this group or study?
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29. Sample posts
• Take a word from a scripture
verse this week and look it up in
the original language. Share what
you find. Use this link to do this:
http://www.tgm.org/bible.htm
• Thanks for being so willing to
open up with the group, Lisa.
• I love what you said in class today
Mary.
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30. Benefits of Online
Group Participation
Members experience increased:
• Community
• Collaboration
• Democracy
• Resources
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31. The SM³ Plan Works -
if you’ll work it!
~ Reason
The sheep are online - develop stronger connections with
fellow church members by getting online with them
~ Strategy
Getting organized online creates opportunity to extend
every group’s impact
~ Tools
Saves you time and organizes your interaction
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32. If this is you…
It doesn’t have to be!
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33. Digital facilitating brings group
study lessons into the flow of
our everyday life…
The New You
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34. Strategy Recap
1. Have a plan.
Collect Facebook names
Start a Facebook Group
Use a calendar & schedule posts ahead
2. Do the plan.
Initiate discussion
Stay interactive
Give incentives
Reply, message, praise & mention
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35. Your Group Study Challenge:
Use as one
of your teaching tools for
connection and impact!
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36. Tips and Best Practices
for
Shepherding
With
Facebook
Powerpoint Templates
Presented by Colleen Foshee White Sheep Social Marketing 36
Page
37. Tips and Best Practices
for
Shepherding
With
Facebook
(Part 2)
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Presented by Colleen Foshee White Sheep Social Marketing 37
Page
38. Tips for Finding
and Sharing Content
(to make your life easier )
#1 – Do a Google Search for the
Topic and Study Author
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39. Set up a Google Alert
(Google sends you an email with results from the alert you set)
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40. Topic Searches
Type this into Google:
<your topic> + Christian forum
It will yield lots of results.
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47. Strategies for Finding
and Sharing Content
(to make your life easier )
#3 – Search YouTube for videos
that relate to your topic
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49. Click here to change or
delete this information.
See result below.
Paste the link in the comment
box and Facebook will explode it.
Delete the link you copied into
the post box after that happens.
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51. Tips For Finding and
Sharing Content Recap
1. Google
Author and Topic
Set up Google Alerts
Do forum searches
2. Facebook
Share from Author and Study Pages
3. YouTube
Search for related topic videos
4. Images
Use the snipping tool to create images to post
5. Quotes
Quotes are the most popular posts on Facebook
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52. Your Group Study Challenge:
Use as one
of your teaching tools for
connection and impact!
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Page 52
53. Tips and Best Practices
for
Shepherding
With
Facebook
(Part 2)
Powerpoint Templates
Presented by Colleen Foshee White Sheep Social Marketing 53
Page
Hinweis der Redaktion
With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.
http://www.youtube.com/watch?v=0VSymMbMYHA
There were times when Jesus said – I’m not doing that – I’m not going yet.
Touch – Build RelationshipsEncourage – Strengthen their commitmentExtend – Together/Study timeLearn 21st Century techconnection available anytimeGreat for remindersShy students can shineProvides instant feedback
Strategy first – Execution second.
Open- Members are public – content is public. All can see, all can join.Closed- Members are public – content is private. Invites can join. Closed means you can find it in search, but can't join without an invite.Secret- Members are private – content is private. Friend invites can join. Secret means you can't find it by searching, and you still need an invite to join.Invite non friends to a secret group strategy: First you need to create a Closed Group. That way you can give out the Group’s URL and then they can click the Ask to Join the Group button (top right of the Group page). You don’t need to be personal Facebook friends with potential members for this to work. Then once everyone is a member of the Closed Group, you can change the Group setting to Secret.Email and Group chat available within group.
Open- Members are public – content is public. All can see, all can join.Closed- Members are public – content is private. Invites can join. Closed means you can find it in search, but can't join without an invite.Secret- Members are private – content is private. Invites can join. Secret means you can't find it by searching, and you still need an invite to join.Email and Group chat available within group. Invite non friends to a secret group strategy: First you need to create a Closed Group. That way you can give out the Group’s URL and then they can click the Ask to Join the Group button (top right of the Group page). You don’t need to be personal Facebook friends with potential members for this to work. Then once everyone is a member of the Closed Group, you can change the Group setting to Secret.
Posted hootesuite video on FB.
Tell them why you wanted to teach/take the study. What are you looking for from the study?Polls – Questions – Picture contest (find pic that illustrates lesson well – likes win it) Share fav scripture – Best prior BS – QuotesDo a give away – another one of authors books – ask local businesses to donate for a basket (give advertisement) – Gift cert to church bookstore. – ask for % off coupon in book store for everyone who participates (or from local christian store) -
Open- Members are public – content is public. All can see, all can join.Closed- Members are public – content is private. Invites can join. Closed means you can find it in search, but can't join without an invite.Secret- Members are private – content is private. Invites can join. Secret means you can't find it by searching, and you still need an invite to join.Email and Group chat available within group.
Open- Members are public – content is public. All can see, all can join.Closed- Members are public – content is private. Invites can join. Closed means you can find it in search, but can't join without an invite.Secret- Members are private – content is private. Friend invites can join. Secret means you can't find it by searching, and you still need an invite to join.Invite non friends to a secret group strategy: First you need to create a Closed Group. That way you can give out the Group’s URL and then they can click the Ask to Join the Group button (top right of the Group page). You don’t need to be personal Facebook friends with potential members for this to work. Then once everyone is a member of the Closed Group, you can change the Group setting to Secret.Email and Group chat available within group.
With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.
With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.
With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.