As part of Colle+McVoy's FEED IT Digital Excellence Series, Craig Pladson (Director, Interactive Innovation) and Dan Mandle (Analytics Director) presented on Google+.

1. ©2011 COLLE+McVOY
SEARCHING THE SOCIAL NETWORK
NOVEMBER 18, 2011
BROUGHT TO YOU BY:
@CRAIGPLADSON + @DANMANDLE

2. #FEEDIT
©2011 COLLE+McVOY #FEEDIT

3. MISSION
TO ORGANIZE THE WORLD’S INFORMATION AND
MAKE IT UNIVERSALLY ACCESSIBLE AND USEFUL.
©2011 COLLE+McVOY #FEEDIT

4. S EA R C H
©2011 COLLE+McVOY #FEEDIT

5. “Search is how Google began, and it’s still at the heart of what we do
today. We devote more engineering time to search than to any other
product, because search can always get better and faster at helping you
find what you want, when you want it, where you want it.”
©2011 COLLE+McVOY SOURCE: GOOGLE.COM #FEEDIT

6. MISSION PRODUCTS
GOOGLE PRODUCTS FALL INTO THREE CATEGORIES
1) Search ads and ad products (Google Ad Words).
2) Products with high consumer success (YouTube, Android, Chrome).
3) New products like Google+ and Google’s local and offers efforts.
©2011 COLLE+McVOY #FEEDIT

7. “ALL OF US AT GOOGLE WANT TO CREATE
SERVICES THAT PEOPLE ACROSS THE WORLD
USE TWICE A DAY ... LIKE A TOOTHBRUSH.”
~ LARRY PAGE, GOOGLE CEO
©2011 COLLE+McVOY #FEEDIT

8. MISSION PRODUCTS
SPIRITS OF GOOGLE’S
SOCIAL PAST
©2011 COLLE+McVOY #FEEDIT

9. MISSION PRODUCTS 2011
THE YEAR OF GOOGLE?
©2011 COLLE+McVOY #FEEDIT

10. MISSION PRODUCTS 2011
THE YEAR OF GOOGLE+.
©2011 COLLE+McVOY #FEEDIT

11. GOOGLE+1
GOOGLE+ FIELD TRIAL GOOGLE+ INVITE ONLY GOOGLE+ PAGES
BUTTON
MARCH 30, 2011 JUNE 28, 2011 JULY 15, 2011 NOVEMBER 7, 2011
©2011 COLLE+McVOY #FEEDIT

12. MISSION PRODUCTS 2011 GOOGLE+
WHAT IS GOOGLE+?
©2011 COLLE+McVOY #FEEDIT

13. REAL-LIFE SHARING,
RETHOUGHT FOR THE WEB.
©2011 COLLE+McVOY #FEEDIT

14. “OUR GOAL WITH GOOGLE+ IS TO MAKE
SHARING ON THE WEB LIKE SHARING IN REAL
LIFE, AS WELL AS TO IMPROVE THE OVERALL
GOOGLE EXPERIENCE.”
~ LARRY PAGE, GOOGLE CEO
©2011 COLLE+McVOY #FEEDIT

15. WH Y?
©2011 COLLE+McVOY #FEEDIT

16. MISSION PRODUCTS 2011 GOOGLE+
+ Google+ where the Googlers are: 1,000,000,000 users worldwide.
+ Integrate Google’s ecosystem of products and services.
+ Increase connection relevancy through improved sharing and receiving.
+ Continued social influence within search engine results pages.
©2011 COLLE+McVOY SOURCE: COMSCORE #FEEDIT

17. HOW ARE THINGS GOING SO FAR?
©2011 COLLE+McVOY #FEEDIT

18. MISSION PRODUCTS 2011 GOOGLE+
©2011 COLLE+McVOY IMAGE SOURCE: LEON HALAND #FEEDIT

19. DAYS.
100
FEATURES.
©2011 COLLE+McVOY #FEEDIT

20. 4S0 M
U E R S
©2011 COLLE+McVOY SOURCE: ONLINE MEDIA DAILY #FEEDIT

21. 3.4B
P H O T O S
©2011 COLLE+McVOY SOURCE: OMD #FEEDIT

22. [S O ME O F TH E]
F EA T U R ES
©2011 COLLE+McVOY #FEEDIT

23. ©2011 COLLE+McVOY #FEEDIT

24. 2% Other
2%
6%
9%
12% 49%
20%
©2011 COLLE+McVOY Time Period of Pull: Launch - November 2011 #FEEDIT

25. BOOKMARKS + LIKES #FTW
(FOR THE WORLD)
©2011 COLLE+McVOY #FEEDIT

26. WHY SHOULD YOU/CLIENTS CARE?
+ 30% of social media users rely on user reviews to make online purchases.
+ 35% of people are more likely to buy items Liked on a product detail page.
+ Traffic to your/their site could increase 3.5 times!
©2011 COLLE+McVOY SOURCES: COMSCORE, HUBSPOT, 8TH BRIDGE #FEEDIT

27. CIRCLING THE WAGONS
(FOR IMPROVED INCLUSION, NOT EXCLUSION)
©2011 COLLE+McVOY #FEEDIT

28. WHY SHOULD YOU/CLIENTS CARE?
+ CRM best practice
+ Fans/followers disengage from brands if content is boring or irrelevant
52% and 15% Twitter
38% and 19% Facebook
©2011 COLLE+McVOY SOURCES: EXACT TARGET, COTWEET #FEEDIT

29. ©2011 COLLE+McVOY IMAGE SOURCE: PAUL ADAMS #FEEDIT

30. HANGING OUT
(AND DIALING IN)
©2011 COLLE+McVOY #FEEDIT

31. WHY SHOULD YOU/CLIENTS CARE?
+ >75% US Internet users will watch video online by 2015 (nearly 10% since 2011)
+ Use of Google sites to view online video far outranks other properties!
+ Online shoppers rely on online video as an information source
69%: Product reviews/ratings from “people like me”
60%: Product reviews/ratings from “experts”
54%: Informational
©2011 COLLE+McVOY SOURCES: GOOGLE, COMSCORE, EMARKETER #FEEDIT

32. BRAND OF APPROVAL
(ANOTHER DIGITAL OUTPOST, MORE WAYS TO BE DISCOVERED)
©2011 COLLE+McVOY #FEEDIT

33. WHY SHOULD YOU/CLIENTS CARE?
+ YouTube+Gmail+Reader+[Google Feature Here]) = SEO
+ Interest-based connections > Loosely-defined friendships
+ 40 million < 800 million < 40 million
+ Beat out the squatters and phonies.
©2011 COLLE+McVOY #FEEDIT

34. WH A T MIGH T
YO U R C LIENT
DO NEXT?
©2011 COLLE+McVOY #FEEDIT

35. SECURE THE APPROPRIATE BRAND PROFILE(S)
©2011 COLLE+McVOY #FEEDIT

36. POPULATE THE PROFILE(S) WITH BASIC INFO & ALL DIGITAL PROPERTIES
©2011 COLLE+McVOY #FEEDIT

37. GAUGE IMPACT OF +1 UPON SITE TRAFFIC, ENGAGEMENT, SOCIAL VOLUME
©2011 COLLE+McVOY #FEEDIT

38. DETERMINE ROLE OF PLATFORM GIVEN RESULTS
©2011 COLLE+McVOY #FEEDIT

39. WH A T MIGH T
GO O GLE DO
NEXT?
©2011 COLLE+McVOY #FEEDIT

40. “WE DON’T THINK OF THE REST OF GOOGLE
AS SOMETHING DIFFERENT FROM GOOGLE+.
WHEREVER PEOPLE ENTER OUR ECOSYSTEM,
THEY ARE RECOGNIZED AS A GOOGLE+ USER
AND GET ADDITIONAL VALUE.”
~ BRADLEY HOROWITZ, GOOGLE PLATFORM VP
©2011 COLLE+McVOY #FEEDIT

41. REMEMBER ... AN UPDATE A DAY!
+ Shopping + Places
+ Latitude + Maps [+ Shopping]
+ Picasa + Maps
+ Android = Ubiquity
+ Chrome vs. ?
+ Google Music
©2011 COLLE+McVOY #FEEDIT

42. ©2011 COLLE+McVOY
QUESTIONS?
BROUGHT TO YOU BY:
@CRAIGPLADSON + @DANMANDLE