6. "The way companies represent themselves, their product, their service,
their talent, their brands, all of that is moving to a much more
decentralized model where the world evolves around the individual
employee instead of revolving around the marketing department."
Why C-Suite Executives Need to Shine on
Social Media
9. of B2B buyers now
use social media to
be more informed
about vendors
75%
The buying process has changed
90%of decision-makers
say they never
respond to cold
outreach
10. of social sales
leaders are 51%
more likely to meet
sales quota.
51%
The buying process has changed
45%Social selling leaders
create 45% more
opportunities than
those w/ lower
SSI scores.
78%of social sales
leaders outsell
peers who do NOT
use social media.
11. 11
Buyers are more
likely to engage with
sales professionals
via warm introduction
than cold outreach.
5x
18. Go to http://www.worditout.com
and drop in your current resume,
Summary or experience content
and notice the words that appear
in the largest type.
Do the largest words best
represent who you are and
what you do?
Keywords help others find you
19. Consider writing in the 1st person
Be interesting, approachable + knowledgeable
Identify 4-6 keywords and weave throughout profile
Write for your audience (client, recruiter, network)
Include company description or value proposition
Let your personality come out
Keep paragraphs short
Add video or presentations
Think professional story not online resume
20. This is the mobile
view of your profile
with one swipe.
21. Add your job experience with a description
about day-to-day experience
Remember those keywords
Choose the right company so your company
logo appears
22. Include education (yes, you can skip dates, if
you prefer)
Add in all other relevant Sections
Certifications
Volunteer Experience
Publications
Languages
Projects
Organizations
33. Review your 1st level Connections
Download your 1st Level LinkedIn Connections to a spreadsheet
Sort by Company + add new columns:
Know, reach out
Don’t know, should know
Center of Influence
Delete
Client, prospect, candidate
Review, message, network, build a referral engine
Current Version 2016 New Version 2017
34. Build Searches to find your ideal client or prospect
The stronger your network, the better the results
Use keywords, title, location, relationship, school,
company and more to dial your results
Search for 2nd
level connections
2016 Version of LinkedIn Search
35. Build Searches to find your ideal client or prospect
The stronger your network, the better the results
Use keywords, title, location, relationship, school,
company and more to hone your results
Search for 2nd
level connections
In the new version of LinkedIn you will create
searches using the Search bar above. Use
Boolean modifiers AND, OR, NOT, “_” and () to
build a good search string. For example,
“Consumer Isight” OR ”Vice President Research”
OR “VP Research”
36. Search
In the new version of LinkedIn you will find
more filters to continue to hone your search.
43. 43
LinkedIn Assessment
Connections
Social Selling Index
Groups Photo
Brand
Headline
Finding
Summary
Engaging
Keywords
Building
Insert your score today and 30 days from now. Have you seen marked improvement?
