This document discusses how social media is changing the business of conflict resolution. It notes that social media allows for broadcast conversations and new expectations around participation and transparency. Mediators can use social media to build social capital through engagement and adding value. New services are emerging that use conflict resolution expertise combined with mobile and online tools. The document provides strategies for mediators to get started with social media, including signing up, engaging, publishing, measuring and learning through experience.
1. Getting Social: How Social Media
is Changing the Business of
Conflict Resolution
CORE
May 11, 2011
Ben Ziegler (Collaborative Journeys Mediation Services)
2. Agenda
1. Intro to social media
2. Why it matters
3. New expectations
4. Building “social capital”
5. Products and services
6. Strategies
7. Getting started
3. About me
• Freelance mediator & business consultant since 2001
• Mediator & mentor in BC Court Mediation Program
• Online Dispute Resolution (eBay, BC government)
• Volunteer Advisor on Canadian Executive Service
Organization (NGO) projects
• Past employee Accenture, Sierra Systems
12. New Town Squares
Facebook: “the mall” – 600 million users
(18 million in Canada)
Twitter: “the street” – 125 million (half in
U.S.)
LinkedIn: site for professionals – 100+
million users
YouTube: 500 million people visit the site
every month
21. Law of accelerating returns
technology in mass use
1
10
years before new
12
24
60
1850 1900 1950 2000 2050
New technologies erupt at increasingly rapid pace
22. Power Law (aka Long Tail)
Head
Popularity
Long Tail
Products
37. “We are entering a new world. Digital
technology and social media are changing
how we view privacy, public records, and
the permanence of what used to be
ephemeral. We believe this is the future
and that news media and the court system
need to work together to find a way to
ensure the public has access to public
proceedings.”
opencourt.us blog, May 6, 2011
68. 5 things you can do
Sign up on Twitter
Join LinkedIn
Subscribe to interesting people/content
Share/learn with others; online & in-person
Start a blog