Based on six weeks of market research by Dhruv Gupta from India, these are proposed market - product strategies for entities in AP to implement to raise TNs that will develop leadership and positively impact society

1. Incoming GIP
Market Research
Global support
team output

2. What purposeful GIP strategies am I
recommending?
Partner with various sub-sectors in the Tourism
Industry to increase Outbound and Inbound Travel
from the countries contributing to the nations
economic state and cultural reputation.
By providing the industry with management and
marketing solutions we can increase inbound and
outbound tourism helping create a world with no
boundries.

3. Market product strategy 1
• Capitalization on the industry boosts the Tourism
Sector leading to cultural exchange of people/ideas
and thoughts completely aligning the sector to
AIESEC Values.
• The Sector contributes directly in contributing to the
national economies of these developing countries
• The Sector finds international interns extremely
valuable as it gives the Industry direct access to an
international market.
• Capitalize on each kind and sub-sector by promoting
top country supplies to promote tourism services in
those countries as a standard yet flexible intern JD.

4. The Reality
Countries:- Developing Economies
Four least developed countries (Bangladesh, Bhutan,
Maldives Nepal and Afghanistan) and four developing
countries (India, Pakistan, China and Sri Lanka).
Economical
• Merchandize Trade on an extreme low
• Services Trade is negligible
• High FDI Potential
• Low Currency Value
Cultural
• Cultural Stereotyping South Asia
• Lack of Cultural Awareness
• Lack of knowledge of the future
opportunities

5. The Solution
The Tourism product is an amalgam
Depending upon the nature or the purpose of travel various
sectors come together to facilitate tourism
Tourism Industry
•
•
•
•
Inbound Tourism
Outbound Tourism
Medical Tourism
Educational Tourism
Sub-Sectors
•
•
•
•
•
The Attraction Sector
The Accommodation Sector
The Transport Sector
The Travel Organizer Sector
The Destination Organization Sector
http://v5.books.elsevier.com/bookscat/samples/9780750666374/9780750666374.PDF

6. The Connection
Tourism can help a country’s economic state and cultural
reputation in various ways:The Reality
• Merchandize Trade on an extreme low
• Services Trade is negligible
• High FDI Potential
• Low Currency Value
• Cultural Stereotyping South Asia
• Lack of Cultural Awareness
• Lack of knowledge of the future opportunities
Solution
• Source of hard currency, purchasing of national
currency
• Increase business activities in retail
• Increase the net services
• Creates a ripple effect
• Encourages investment in the country
• Creates social and cultural awareness about the
country

7. The Sector
The Tourism Industry finds Global Perspective, Mindset
and Talent extremely valuable .
Intern JD
• Promoting Host Country tourism in the Intern’s
country.
• Helping create Promotional Package suiting the
preference of a particular country.
• Helping develop new products suiting international
market preference.
• Manage Social Media Marketing for the
organization.
• Help Generate partner leads from tourism Industry
abroad.
Contribution
• Sales
• New Partners
• More Revenue
• Better Visibility

8. Examples
Application in different sub-industries / sectors
By providing interns to
international universities
we can help increase the
no. of foreign applicants.
By providing interns to
hospitals we can help
them increase their
medical tourism business
and promote the benefits
of traveling for such
reasons.
By providing interns to
travel agents and tour
operators we can overall
increase the inbound and
outbound travel for the
country in question.

9. Statistics
2011
India
Inbound tourism
expenditure (% GDP)
Outbound tourism
expenditure (% GDP)
1
0.7
Pakistan
0.6
1
Nepal
2.5
2.5
0
0
China
0.9
1.3
Sri Lanka
2.6
1.7
Afghanistan

10. what was my market
research process?
Primary Research:• Research Validation by interviewing Company Heads from
the Industry.
Secondary Research:• Online Research with PATA, UNESCAP and other web
sources

11. What entities would you recommend
implementing this strategy?
• Sri Lanka
• Mainland of China
• Pakistan
• Afghanistan
• Nepal
• India

12. Training required for members
• Study different trends connected to tourism including
timelines and popular destinations in the country.
• Find out the largest markets that contribute to tourism in
the country and the prospects of partnering with them.
• Speak to your Local Boards/ Existing Partners and Clients
on the prospects of tapping into the industry.
• Meeting a few organizations that can help you understand
the value of global talent and the need for a leadership
pipeline in the sector better.
• Create Target Market Value and Pilot it in the country