5. Through the stages of distribution, a product such as my magazine will need to be
advertised to gain a following and attract people to buy it. Advertisement of
magazines can be done via television, billboards, internet and in local newsagents.
Using the media platforms such as the internet allows the product to be
broadcasted worldwide, which will attract a much broader spectrum of consumers
and allow more access to the magazines world wide.
Most big magazines from the institution Brauer like MOJO all have there own
websites to update information about the magazines and what they can offer in the
following issues to the customer. Advertisements, prizes, free C.DS are the sort of
things other company's can include in the magazine as a way of advertising or
selling there product, The magazine can be used broadcast other products as well.
But as technology and access to media platforms such internet, magazines and
radio advertisement can be broadcasted over an even bigger spectrum. I have
found that most of the social networking sites have offers and flashed
advertisements for music, sport and other hobbies and interests in enjoy. But often
the links can lead to the exposure of other related links and recommended links
from the subject. As most big magazines are on social networking sites such as
facebook and twitter I think that creating a group or fan page will increase the
exposure of the magazine.
6. The following links on this slide show the percentages of male and female use, Income
of the consumers, the age of the consumers, and the education level they are at. This
demo graph allows me to understand the primary consumers of each of the following
social networking sites which allows me to think more on my decision to which I choose
to advertise with. Important aspects such as the male to female ratio will allow me to
decide would my magazine that appears to have a more male dominated audience in
particular have the best exposure on a site with a higher female audience.
Looking through this information I feel I am in a bit of a compromise between twitter
and facebook. This is because they both have a wide range of ages, the incomes of
people for both are between working and middle class, the educational levels are spread
across the board from high school to a graduate degree but show more dominance from
the college audience.
Overall, they both seem great on paper but as I found on in my later research that most
magazines have both of these social networks as part of there advertisement. I feel that
as both sites offer the this service free to create a group but then add charges for
advertisement I feel that to keep up with the modern society of technology social
networks are the most accusable form of media and is used by mixed cultures and ages.
Therefore, I will use both as I feel this will be an effect use of the world of media to
broadcast my magazine and gain a following.
