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Facebook Engagement - Simple Steps to Improve your Page’s Reach and Engagement

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Imprezzio Marketing
Imprezzio Marketing

Our Social Media Product Manager, Jenny Glendenning recently delivered a great presentation all about Facebook Engagement.

Marketing
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Facebook Engagement Simple Steps to Improve your Page’s Reach and Engagement
Social Media • Is SOCIAL • … it’s not a to do list. • Leads? • ROI will come from engagement, reach and relationship building.
What is Engagement? • Likes • Comments • Shares
What did this CO$T?
Bad Content
Engaging Content
Engaging Content
(Are you seeing a theme?) • People on Facebook like to look at pictures of other people.
Put a face to your brand!
Content Strategy • Photos • Quotes • Videos • Questions • Resources • Current events • Community events • Engage your fans • Entertain your fans • GIVE them something of value.
Engaging Content
Engaging Content
Posting Strategy
Content + Posting • Schedule your content ahead of time.
Content + Posting • Use your activity log to review what you’ve planned.
Content + Posting • @Mention other pages or use Hashtags.
Content + Posting • Use your Insights to figure out what worked… (and what didn’t). • Hint: Use more of what worked.
Know Your Audience • Who are you talking to?
Know Your Audience • What do they LIKE?
Know Your Audience • Really, know your audience.
Interested in a custom strategy? Imprezzio Marketing’s SocialMe! program offers a variety of programs for businesses interested in Facebook, LinkedIn, Twitter and Google+. Our Facebook packages include a built in advertising spend to assist your exposure and growth. Questions? Let me know! JennyG@ImprezzioMarketing.com

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