How to submit press releases online using Online PR News for maximum SEO value

1. How to Submit Press Releases to
Online PR News
for Maximum SEO Value

2. 1. Create a Free Account
By clicking the “Register” tab
… or by selecting one of the
“submit press release” buttons

3. 2. Explore Your New Admin
Dashboard
After verifying your email address, you’ll
login to your new administrator dashboard.
Now you can
upload a new press release!

4. 3. Enter Your Press Release Title
and Summary
• For optimal SEO
results, use your
keywords in your title
and summary
• For optimal visibility
results, craft a title
Select a category that best
and summary that
represents the topic of your press
evokes reader interest
release. This way, publishers will
find your press release why doing
and encourages them
a category search for their target
to click through
topics

5. Why Use Keywords in Your Title?
At Online PR News, press release pages are
designed for search engine optimization. Your
PR title will become the title tag of the page
where your PR “lives.”
Title Tag
The title tag is a very important factor in SEO. It
tells the search engines about the content of
the page so they understand which keywords
the page should appear under…

6. 4. Enter The Main Text of Your
Press Release
• Enter your location at
the beginning of your
release. This helps
improve local search
results.
• Use at least 3
keyword phrases in
your press release.
These can be turned
Anchor text is a critical part of your
into important anchor
SEO strategy. It tells search engines
about the context of the
text links in a future
information they’ll find on the other
step…
end of the link…

7. 5. Use Quotes in Your Press
Release Body
• Any text within double quote
marks will be displayed as a
large pull quote in the
published press release.
• If you have more than one
quote in the press release, the
featured quotes will rotate
each time the page is
reloaded.
• Pull quotes can enhance the
aesthetic value of your PR
Use single quote marks
rather than double quote
and entice viewers to read
marks if you do NOT want
more...
the text between to
appear in the pull quote

8. 6. Upload An Image
• Browse and select an image
from your computer to upload.
• Enter a brief description of the
image in the “image
summary” box.
• The image will be displayed
within your published press
release.
• A picture works to evoke
interest in your press release
and showcase your product,
logo, or smiling face!

9. Or…Upload A Slideshare
Slideshow, YouTube Video or
Google Video
• Copy the ‘embed code’ from your Slideshare
slideshow or YouTube/Google video
• Readers will be able to interact with your
slideshow or video right on the page!

10. 7. Define Your Anchor Text Links
• Enter three of the
keyword phrases you
used in your press
release (these will
become your anchor
text links).
• Enter the links where
you want each anchor
to lead (remember to
include the http://
prefix!)
• When published, your
anchor text links will be
live!
The anchor text link feature
is only available with the $6
SEO upgrade

11. 8. Enter Your Media Contact
Information
By entering your
contact information,
customers, media,
bloggers, potential
partners, and web
publishers will know
how to reach you if
they have questions
or wish to make a
purchase

12. 9. Enter the Webpage You Wish
to Display in the iFrame
Readers can
navigate to your site
right from the press
release!
If you prefer that
readers see a
specific page at the
bottom of your press
release, enter that
exact URL in the
media contact
information.

13. 10. Upgrade and/or Preview
Your Press Release
Upgrading your
press release for $6
‘turns on’ a variety
of SEO features
including:
By clicking “Preview
• Anchor text links
and Continue,” you’ll
be able to preview • Ad-Free page
your press release
before submitting… • Inclusion in the site’s
Google News feed

14. 11. Preview, Edit, or Submit Your
Press Release
Here, you’ll see how your press release will
look live. You can either make edits to your
press release or submit your press release.
You won’t see the anchor
text links in this step, but if
you’ve upgraded, they
will appear on the live
version

15. 12. 24-Hour Review Process
Once your press release
is submitted, it is
reviewed by a team of
real people to ensure
that it is not “spam” and
has a valid news angle.
Once approved, your
press release is live and
you receive an email
notification.

16. Ways To Promote Your Press
Release
• Bookmark your press release on your favorite social
media sites using the social bookmarking icons at the
bottom of your published PR.
• Create a “press release” or “news” section on your
website. Add you’re the title and summary of your
press releases and link to the full press release at Online
PR News to read more.
• Send an email to current clients or potential leads
directing them to your press release, or link to your
press releases in your monthly newsletter.