This document provides an overview of Photo Enforced, a crowdsourced database of over 11,000 camera locations for red light, speed, school, and toll road cameras. It operates a CPM advertising and data licensing business model to fund the mapping of camera locations across the US through crowdsourcing and search engine optimization. The database is accessed through an HTML5 web platform and mobile apps, and licenses camera location data and potential access to video/facial recognition data to partners for uses like vehicle tracking, accident records, and criminal investigations subject to privacy laws.

1. Photo Enforced Overview
Crowdsourced Location Database:
Red Light, Speed, School, Safety, Toll Road & License Plate Camera
Jeff Cohn
Founder & CEO
Owned by Syndicated Maps
April 2016

2. ● Founded in 2003
● Database of 11,000+ Camera Locations & Growing!
● 2 Million Unique Visitors Per Year Run Rate
● CPM Local Ad & Data Licensing Business Model
● HTML5 Web Based Platform
● Based in Los Angeles, California
● Self Funded & Bootstrapped
PHOTOENFORCED.COM OVERVIEW
Crowdsourcing Photo Enforced Camera Locations

3. PEDESTRIANSBIKES
CARS TRAINS
VICTIMS WANT ACCIDENT EVIDENCE

4. Why Don’t Cities Advertise Camera Locations?

5. Cameras Help Catch & Deter Criminals

6. Who Operates and Where Are Cameras Located?

7. Stolen Motor Vehicle Database (Interpol)
Number of positive matches
Number of searches
Stolen Vehicle Records
Why Only 1%
Recovered?
Camera Locations
Database Could
Help Make This
Much Higher!

8. Facial Recognition & Asset Tracking Need a
Camera Location Database
+
Camera Facial Recognition & Asset Tracking Access To Camera Operator & Video & Data

9. Solution: Identify Camera Location & Operator
Paid Access to Video Camera Data
- Vehicle Asset Tracking
- Vehicle Accident Data *
- Traffic Count Data
- Traffic Data Records
- Law Enforcement Facial Data *
- Criminal Investigations *
- Secure & Private Access *
* Privacy Laws Will Change

10. Database Summary
New Addition to Database in 2016

11. 11,215+ CAMERAS IDENTIFIED

12. 8,500+ DANGEROUS INTERSECTIONS IDENTIFIED

13. DRIVER CONFUSION
Red Light Camera vs Traffic / License Plate Cameras

14. WEB SITE TRAFFIC (VISITORS / PAGEVIEWS)

15. HOW DATA IS CROWDSOURCED

16. MOBILE & IPAD FRIENDLY HTML5 MAPS

17. CROWDSOURCING & SEO IS A POPULARITY CONTEST

18. RED LIGHT CAMERA HEAT MAP

19. SPEED CAMERAS HEAT MAP

20. WHY DON’T NAV SYSTEMS PUBLISH DATA?
Photo Enforced Location
Data Syndicated on Dash
NAV & Mobile Apps

21. ● Ad Revenue Barter
● Data Purchase With Perpetual Rights
● Mobile App Restricted Use Only
● Quarterly CSV File Updates Data Dump
GENERAL LICENSING TERMS

22. OUR MAP PARTNERS SHOULD BE . . .

23. CAMERA DATA COMPETITORS
ADS CROWDSOURCED DATA LICENSE DATA QUALITY

24. MEDIA COVERAGE
"Safety Measure or Just Another Tax?"
"Get The Feeling You Are Being Watched?"
"Google Maps: 100 Best Tools & Mashups"
"Smile, you're busted: Traffic Cameras"
"Devices Help Drivers Spot Cops in a Box"
"Stop on Red, Especially Here"
"Citations Leave Drivers Confused"

25. JEFF COHN
JEFF@PHOTOENFORCED.COM
310-721-8118
THANK YOU