On June 26, 2012, Cognition LLP hosted its first Continuing Lawyer Education session on social media! We used this PowerPoint to walk our lawyers through the basics of LinkedIn, Facebook and Elevate. Enjoy!

1. Using Social Media to Create a
Market Presence

2. Why Use Social Media?
• It will help your individual
practice as well as Cognition
Credibility
LLP
• Social media facilitates Visibility
networking by allowing users
to:
Network
• Establish Credibility
• Become Visible to new
audiences

3. LinkedIn
WHY USE LINKEDIN?
• It acts as a virtual resume, which you can update at any time.
• By updating your LinkedIn profile you are simultaneously
alerting your entire network that you made changes to your
resume.

4. Connecting your Cognition Email to LinkedIn
1. Go to the top right hand of the screen
2. Click on your name to get a drop down menu
3. Click on settings

5. Connecting your Cognition Email to LinkedIn
4. Click on Change/Add
beside Primary E-
mail
5. Type your Cognition
e-mail in the bar
beside the Add email
address button
6. Click Add e-mail
address button

6. LinkedIn Profile Essentials
Photo:
You can use Name:
one from: As it appears on
www.cognitionllp. your business card
com/our-people
Professional headline/
Include all
Current Position:
relevant past
“Corporate Counsel
positions
with Cognition LLP”
Include all Location: “M5H 1Y3”
Education Industry: “Legal Services”
Aim to have
50 or more
Connections Twitter:
@YourName
@CognitionLLP
Websites:
1.“Other: Cognition LLP”
www.cognitionllp.com
2.“other: Cognition LLP Facebook”
www.facebook.com/cognitionllp
3. “Other: Cognition LLP Press
http://stg.cognitionllp.com/articles/category/news”

7. LinkedIn Profile Essentials
Skills:
• A place where you can
showcase your
professional skills
• You should aim to
have at least 5 skills
Summary:
• Think of this as a
combination of your
“skill set” section and
“other stats” section in
your bio on the
Cognition website
• Max of 2,000
characters

8. Editing your Profile
1. Click on Profile in the homepage bar
1. Select Edit Profile

9. Editing your Profile
3. Click on the:
A. Writing that reads: Edit beside
content you want to change in your
profile
B. Writing that reads: + Add to
create content for a empty section
of your profile
4. LinkedIn will redirect you to a form
to fill in or change the information.

10. Editing your Profile
5. When complete, click the
Save Changes button
Quick Tip:
Copy and paste your text into
a word document to check the
spelling before clicking a Save
Changes button.

11. Posting an update on your Profile
• When you Post an update
on your profile it will show
up on the LinkedIn Home
page to all your connections
• A LinkedIn update is
similar to a Facebook
status in that is contains
links to relevant articles
or news about you.
• How to post an update:
1. Going to your Profile
and clicking Post an
update

12. How to Post an Update
2. Write your update
in the Share an
update box
2. Click the Share
button when
you’re ready to
post your update.
If your personal Twitter account
is connected to your
Click Attach a link to profile, checking this will tweet
attach a copied URL your update when you click
to your update Share

13. LinkedIn Groups
 A place for professionals in the
same industry or with similar
interests to
 Share content
 Find answers
 Post and view jobs
 Make business contacts
 Establish themselves as
industry experts.
• Find a group by clicking Groups in • Go to the page of a group you are
the homepage bar and selecting: in by clicking Groups in the
• Groups You May Like homepage bar and selecting:
• Groups Directory • Your Groups
• See all

14. Follow Cognition’s Company Page
1. Click on Companies in the 3. Search for “Cognition LLP”
homepage bar
4. Select “Cognition LLP”
1. Click on Search Companies in
the dropdown menu

15. Follow Cognition’s Company Page
5. Click the Follow button on the right hand panel
Thanks for the follow 

16. Facebook
WHY USE FACEBOOK?
• Its important for you to interact with Cognition’s posts (and
other pages of interest) to establish your credibility online.
• Posts receiving activity (comments/ likes/ shares) remain on
news feeds, which help generate traffic to Cognition’s page.

17. Liking Cognition LLP on Facebook
1. Go to www.facebook.com and log in via the box found in the top right hand
corner of the screen.
2. Click on the Facebook search bar (found at the top of your screen) then type
in "Cognition LLP" and press the enter key on your keyboard.
3. This will take you to Cognition LLP's Facebook page. Verify that you are
in the right place by looking for the firm's logo.

18. Liking Cognition LLP on Facebook
4. On the right side of the page you will see a button that says
Like. Click on it.
5. If you have successfully followed
these steps, the Like button will now
say Liked.

19. Liking, Commenting, Sharing
o Liking
o A comment/activity/photo is a great way to tell others that you enjoyed
or approved of a posting.
o A liked post will not always appear in the newsfeed of others because
the action of liking something is much less involved than a comment.
o Commenting
o On a post is a great way to give feedback and share your thoughts on
what has been posted.
o Commenting will typically show up in the newsfeeds of others.
o Sharing
o Is the best way to ensure that a post will reach your network's newsfeed.
o By sharing a post on your home page or profile, anyone who visits your
page will see what you've shared.

20. How to Like, Comment, and Share a Post
1. On any
comment, activity, or photo
found on a Facebook
page, you will always see
three options. They are:
• Share
• Comment
• Like

21. How to Share Cognition’s Facebook Page
1. Once logged into Facebook, go to
Cognition's page by typing "Cognition
LLP" into the search bar that can be
found at the top of the screen.
2. Once at Cognition's page, you will see
the Like and Message buttons in the
upper right section of your window. To
the right of the Message button you
will see a button with an image of a
gear and an arrow pointing
downwards. Click on this button and a
drop down menu will appear.
3. Click on the Share... option from the
drop down menu.

22. How to Share Cognition’s Facebook Page
4. A window should pop up that says
Share this Page. In this window
you have the option to share this
page
o on your wall
o on a friend's wall
o in a group
o or in a private message.
5. To pick where you want to send it
simply click the down arrow
beside the phrase "On your wall"
(top of your screen)

23. How to Share Cognition’s Facebook Page
6. In the top left of your screen you
will see another gear icon next to
an arrow pointing down. If you
click on this arrow you can choose
who will see this post (friends, the
public, only you, etc.)
7. Finally, in the Write Something...
dialogue box, you have the option to
say a few words about the
page, link, or picture you are sharing.
When you are happy with your
settings and what you have
written, simply click on the blue
button that says Share Page.

24. How to Post/Share External Links
1. Go to the external webpage you wish to share. At the top
of the screen you will see the website's URL (Example:
Cognition’s homepage URL is: www.cognitionllp.com)
2. Highlight the website's URL and right click on the
highlighted text
3. When you right click on the highlighted text a drop down menu
should appear. Select copy from the drop down menu
4. Go to www.facebook.com and go to the place where you wish to
share this link

25. How to Post/Share External Links
5. Click on the box where you
can leave your comment or
post and right click on the area
with your mouse. A drop down
menu should appear again.
This time select paste from the
menu
• You will see the link you copied
previously now appear in a box
below where you pasted it
6. Before you post this link, you
have the option to write
something about it above or
below the URL you pasted into
the textbox. Before you click on
the post button

26. How to Update Your Personal Profile
1. Go to your profile by clicking on your name / photo to the right of the Search bar
2. Click About. This will bring you to a page with
all your basic information

27. How to Update Your Profile: “About”
3. Click the Edit
button in the
Work and
Education box

28. How to Update Your Profile: “About”
4. Type in “Cognition LLP” in the Where
have your worked? box
4. Type “Corporate Counsel” in the
Position box
6. Please type “Toronto, Ontario” in the
City / Town Box
7. Please check the I currently work here
box
8. Add the year you started at Cognition by
clicking +Add year and selecting the
year form the drop down menu
9.
When your finished click the Add Job
button

29. Elevate
WHY USE ELEVATE?
• It is a good introduction to sharing on social media, that is fairly
hands off.
• It allows you to browse articles to post or share with colleagues all
on one platform.
• It allows you to see the activities of your colleagues, which gives you
confirmation that the articles you are sharing are relevant and
useful.

30. News Room
Think of this as your home screen or Facebook newsfeed
New Articles: Saved Topics: click to Company Manually Add
where you go to Articles: view articles feeds: click Article: type in the
browse the articles you categorized by the to view URL of the Article
headlines of have saved drop down topics aggregated you would like to
various articles RSS feeds add to Elevate.

31. News Room: Articles
Click on an article title and a pop out
window housing the article will appear Share symbol: click to share the
article on social media account
or e-mail
Paper clip: click to save article
for a later date (to read or share)
Box: click to add an article to
your Article Queue for sharing
multiple articles through a
single share.

32. Sharing Articles to E-mail
1. Click on the Share icon and
select the Email tab
1. Customize the Subject line or
leave the pre-generated
subject line
2. Write a customized message in
the Message box
3. Copy and paste all the
recipients e-mails (separated
by commas) in the Recipients
box
4. Click the Send button

33. Sharing articles to Social Media Platforms
1. Click on the Share icon an
select the Publish tab
1. Write a customized message in
the Message box
2. Write a customized Comment
in the Comment box
3. Select which platforms you
would like to publish the
article to by checking off the
allotted boxes
4. Click Publish button

34. Stats
• This is an archive of all the articles you have shared
where you
published to
The title of the article
How many
people
viewed the
article from
your share
View just
social or
email stats

35. Elevate at a Glance
Publishing
Company: Accounts:
A list of all of the company Where you can add
users, what accounts they personal accounts
are connected to, and to your publishing
which accounts they have accounts
publishing rights to
Click on your name to
Article Queue: Where get to Settings / Edit
queued articles are displayed Profile

36. Changing Your Settings
Manage Email Edit News Feed:
lists: Allows you to
Allows you to tailor your news
set up lists of e- feed with subtopic
mail contacts to specifics
select from a
drop down
menu for easy
Position:
sharing
“Corporate
Counsel”
Manage Email
settings:
Allows you to Department:
choose what “Cognition LLP”
day(s) time(s)
you receive
elevate
newsletter

37. Thank You!
STILL NOT ENTIRELY CLEAR?
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WITH US!