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Content Is King by Tom Elliott & Samantha Bovat

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John Coonen
John Coonen

The document discusses the importance of content and message for a website. It emphasizes that the content should clearly convey the website's purpose and support its goals. The content should also show credibility and expertise while getting the job done concisely. The document advises determining the target audience and understanding how they will receive the information. It also cautions against using flashy elements like splash pages if they do not enhance the marketing message or goals.

TechnologieDesign
1 von 14
Content is King Samantha (Sam) Bovat & Tom Elliott 4Web, Inc. and SimplWeb.com CMS Expo, Denver, CO December 2008
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Now that you understand the message part of it
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Who is your audience? ,[object Object],[object Object],[object Object],[object Object]
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Content is King! ,[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Up ,[object Object],[object Object]
Content Is King by Tom Elliott & Samantha Bovat

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Content Is King by Tom Elliott & Samantha Bovat

  • 1. Content is King Samantha (Sam) Bovat & Tom Elliott 4Web, Inc. and SimplWeb.com CMS Expo, Denver, CO December 2008
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