13 Fadi Maktabi - OMD - Re-Architecting the way we market - MASHUP MENA Conference

1. RE-ARCHITECTING THE WAY WE MARKET

6. Santa Clause is Dead > 100 Million Searches

7. Attention Span 8 Seconds

8. Memory Retention 16% Lower retention in 2015 than 2001

9. Create More > 2,000 Videos Daily

10. Communicate > 1 Million Selfies Daily

11. “Like” Junkies > 150 Times / Day

12. THAT’S CREATED A NEW BREED OF MARKETER

13. THE MARKETING QUILT SYNDROME

14. THE SOLUTION IS SIMPLE.

15. WHAT ARE THE KEY AREAS MARKETERS SHOULD FOCUS ON? TALENT ROLL OUT AGILITY DATA & TECH

16. THE RIGHT APPROACH TO TALENT WILL MAKE OR BREAK YOUR BUSINESS Have the right talent Educate, educate, educate Recruit your target Partners

17. MEDIA THAT WORKS, WORKS BETTER TOGETHER Set clear accountable KPI’s Invest in research Content / Context 70% 20% 10%

18. YOU MUST BE AGILE Beware of competition Manage social Capitalize on trends Harvest insights

19. IT’S ABOUT ACCESS TO THE RIGHT DATA & TECHNOLOGY No data Big data Smart data Beat the “arm’s race” Future of data

20. LIBERATE YOUR CONSUMERS WITH A BRAND EXPERIENCE THEY WOULD WANT TO BE A PART OF!

21. INSIGHTS • IDEAS • RESULTS THANK YOU LET’S CONNECT @fadimaktabi

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