1. Mobile Game
Development
Krzysztof Szafranek,
Wooga

2. Krzysztof Szafranek
Mobile Game
Development
Wooga
@szafranek

3. Кжыштоф
Шафранек

4. Кжыштоф
Шафранек
Roche Nokia Wooga
2001 2005 2009 2012
Web

5. Na&ve development

12. Launched on
22. August 2013

13. Over 45 million
installs

14. 3 million
daily active users

15. 4 billion
rounds played

16. 0.5 trillion
seconds

17. 14k
years

19. Mul>-­‐pla@orm strategy
QA without testers
Data-­‐driven design

20. Mul>-­‐pla@orm

23. http://xkcd.com/1174/

24. 0
50
100
150
200
2012 2013
Indexed Downloads
Android iOS
0
50
100
150
200
2012 2013
Indexed Revenue
Downloads App Revenue
Source: AppAnnie 2013 Retrospective

28. Objective C for Android
Native performance
Open Source

30. UIKit animation performance
Some tweaks required
Cocos Builder

31. 1. Do you need an app
or responsive website?
Mileage may vary...

32. 2. Which platforms do you
need to support?
Mileage may vary...

33. 3. Can you deliver good
user experience on all
supported platforms?
Mileage may vary...

34. Data-­‐driven

35. HiPPO
Sam Howzit, flickr

36. HiPPO
Highest Paid Person’s Opinion
Sam Howzit, flickr

37. Analyst in every team
Business Intelligence team
Open access to data

38. Measure
all the things?

39. No.
Measure
all the things?

40. Demographics
Retention
Revenue (bookings)
New users
Marketing effectiveness

41. Errors
Session length
Engagement
Churn rate
...

43. GAME
CLIENTS

44. GAME
CLIENTS
NGINXNGINXNGINX
LOAD
BALANCER

45. GAME
CLIENTS
NGINXNGINXNGINX
LOAD
BALANCER
APACHE
KAFKA

46. GAME
CLIENTS
NGINXNGINXNGINX
LOAD
BALANCER
APACHE
KAFKA
MYSQL
MAIL REPORTS

47. GAME
CLIENTS
NGINXNGINXNGINX
LOAD
BALANCER
APACHE
KAFKA
EXASOL
DASHBOARDS
MYSQL
MAIL REPORTS

50. A/B tests

53. You can’t A/B test
your way out of bad design
www.dvdrewinder.com

54. QA without
testers

56. PAIR PROGRAMMING

57. PAIR PROGRAMMING
UNIT TESTS

58. PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS

59. PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS

60. PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
STAGING

61. PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
INTERNAL RELEASE
STAGING

62. PAIR PROGRAMMING
UNIT TESTS
INTEGRATION TESTS
CONTINUOUS BUILDS
INTERNAL RELEASE
STAGING
LIVE

63. CONTINUOUS BUILDS
INTEGRATION TESTS
UNIT TESTS
Jenkins

64. CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE

68. CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS

69. CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS

70. CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS

71. CONTINUOUS BUILDS
STAGING
INTERNAL RELEASE
LIVE
INTEGRATION TESTS
PAIR PROGRAMMING
UNIT TESTS

72. Bugs will happen...

73. Do you really need an app?
Test, but move fast
Measure what’s useful

74. Do you really need an app?
Test, but move fast
Measure what’s useful
Thank you!
@szafranek
www.wooga.com

75. Вопросы?
Krzysztof Szafranek,
Wooga
@szafranek
www.wooga.com