The presentation has an introduction about:
Benefits of Quora
Google Ad Words
How to set a successful campaign on Ad Words
Google analytics approach
Google analytics setup & installation
Code95Co-Founder and Business Director at Egypt Web Technologies, Code95 um Code95
2. Is the one of the largest question & answer websites
Benefits of Quora
1. Quora is a source of Long-Term
• Top answers get high visibility
• Viral effect
• Ranks high on Google search
2. Its Powerful
3. 1. Join Quora.com & optimize your profile.
2. Identify questions that are worth answering.
3. Choose a blog post to link back to.
4. Structure your answers for max clicks.
5. Promote your Quora answers.
6. Track Quora Traffic in Google analytics.
7. Always answer & reply. Be Active.
QUORA 7 STEPS
4. Google is advertising company , its aim to make you spend money.
GOOGLE AD WORDS
Benefits of Google Ad words
1. Fast results.
2. Highly targeted.
3. Cost effective.
Difference between Google ad words & Facebook ads
Google : people use it for searching , find solutions to their issues.
Facebook : people use to still connected & share.
5. 1. Define success & set up tracking
• Brand awareness
• Online sales
• Phone calls
• App downloads
• New leads
• In store purchases
2. Competitor research.
3. Having a landing page
HOW TO SET A
6. 4. Choose your campaign type from the following
• Search network with display select.
• Search network only.
• Display network only.
• Universal app campaign
5. Select your target audience.
6. Determine your bids & budget.
7. Write effective Ads.
8. Choose a usable keywords.
9. Advanced campaign setting.
10. Measure & optimize.
HOW TO SET A
7. GOOGLE ANALYTICS
24-Point Google Analytics Checklist
Instructions: Click File > Make a copy (above) to get an editable version... there's no needs to request access to it.
Website URL: Date:
Prepared By: Analysis Date Range:
Take a Dat a Driven Approach t o Growt h Complet ed?
% Complet e
1- Audit Process 0%
Get Your Google Analytics Audit Workbook. Click file (above) > Make a copy 0%
2 - Google Analyt ics Set Up & Inst allat ion 0%
Install Google Analytics in 5 minutes 0%
Enable Demographics & Interest Reports 0%
Enable Search Console Integration 0%
Link Adwords Account (if advertising) 0%
Set up Goal Tracking to Measure Success 0%
Filter Internal Traffic So You Don't Skew Data 0%
Add Custom Dashboard So You Can Monitor the Health of Your Business 0%
Set Up Custom Alerts to Get Notified for Traffic Drops & Spikes 0%
Leverage Google Analytics Annotations to Label Your Marketing Campaigns 0%
3 - Audience 0%
Analyze Demographics Reports (Age, Gender, Interests & Behaviour) 0%
Analyze Geo Report (Language & Location) 0%
Analyze Technology Report (Browser & OS) 0%
Analyze Mobile Report (Devices) 0%
Google analytics tracks and reports website traffic.
9. • Can identify poorly performing pages with techniques as funnel
visualization where come from ( referrals)
• How long they stayed & their geographical position.
• Provides more advanced features including customization
GOOGLE ANALYTICS APPROACH
10. • Demographics & interest reports shows age , gender and interests.
• Search console integration allow you check how search engine view
your website with reports about indexing status , search queries ,
crawl errors and penalties.
• Link adwards account it connected with your Gmail account but this
tool used only if its advertising.
• Set up a goal tracking as thank you page or bonus page , the
purpose is to track your customers and know what your leads doing
and what actions they make to identify them more.
• Filter internal traffic , add a filter to exclude yourself and reports from
Google analytics. Do not skew your data
• Custom dash board provide a glance views of KPI (key performance
indicator) relevant to a particular objective or business process , You
can custom a dash board from Google analytics it will help you see
where the sources come from and the flow of the reports.
GOOGLE ANALYTICS SETUP &
11. • Set up custom alerts to get notified for traffic spikes and drops. It
male u aware of where spike come from and why , also make u
compare between different times.
• Make Google annotations makes your life easier and your site
more valuable. Because it will full of notes on every aspect of time
, also you can make these note private or you can share it with
GOOGLE ANALYTICS SETUP &
• Analyze demographics reports ( age , gender and behavior ) in Google
analytics , its focus more about the audience by analyzing who actually are
the people that come to your website so its good for your buyers persona
and will open up opportunities (upsells , cross sells ) .
• Analyze geo report (language & location ) make you see what clients
background and their nationalities , and the top countries that make a
complete action as conversion , signing up not that visiting. Ad what the top
countries that make purchasing.
12. • Analyze technology report ( browser & OS ) see where your
visitors come from and what the top browsers that people come
from to your website.
• Analyze mobile report devices. See what devices people use to
check your website its tablet , mobile or desktop , how people
consuming your content on this devices , also what the top
devices your visitors use.
• Analyze acquisition overview report is see what the marketing channels the
visitors use , its display in form of pie chart and what the top channels as ( social ,
email , direct referral , organic search )
• Analyze source / medium report it means what the first place they visit and was
on it before they came to your website and the medium is how they know you? (
organic , email or none as they came directly to your website ) , also what the
better medium that people come from and make a conversion and where the high
rates in conversion.
• Analyze the best days to post report , the hours of the day , the peak time.
• Use campaign tagging to improve acquisition data to track your campaign.
• By identifying individual post , link , twitter videos , posts and emails How these
are preforming and how it sends to your website using URL builder tool .
• Analyze landing page report it informs you what visitors do when they get
into your landing page , what the top performance of the pages in your
website , where your visitors spend the most time on what page , what
make these pages perform well , to optimize and prove that.
• Analyze all pages report , see the higher average time on the compare
with side average , which the content the interest visitors and the one not.
• Analyze exit pages report , its inform you of what pages people exit the
website from , and how you deal with this as putting CTA , popup or
signup to reconnect with them again.
Analyze goal reports measuring the conversion rates , Are these
conversion are higher or lower than expected and what the pages
that customers completed their goal as signing up their email or do
any completed action. Most pages and activities on your website
which of them contributing the most or which goals to focus more on
them to grow your business.
Preferable insights to action and turn your data into