Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
SEO - Are You Feeding Your Spiders?
1. SEO - Are You Feeding
Your Spiders?
What do you need to know about Search
Engines? (BTW- The abbreviation of Search Engine is
SE.)
Indexing
Ranking
Algorithms
Out of these three, the algorithms are changed most often
and seem to be the point of much contention and
speculation among webmasters and SEO folks.
You will learn a bit about each of these areas but the
most important SEO action step is:
Get Links To Point To Your Websites
and Blogs From Theirs!
If you have a short term memory, copy and paste
these words, make them big and bold and tape them
to your computer so this action is in the forefront of
2. all your SEO work.
Now and in the future you will begin to learn how to
diversify. In order to really make it online you are going to
have to do a combination of organic traffic and paid traffic.
DO NOT use link farms, exchange link sites or buy
software that guarantees that you will get links to
your site.
DO NOT use Search Engine submission forms (
there are exceptions).
You can take any blog or any website from scratch
and with a combination of Free and Paid links to your
sites and blogs you can be indexed on Google within
2 to 4 days.
We will spending some time in the near future on getting
the links you will need.
Spider Behavior- Search engine spiders or Bots as
some people call them. Bots is short for
3. Robots.
These spiders or bots crawl the Internet looking for 'food'
to bring back to the people who put in a search request in
the search box of the search engines.
But how do they find the sites that they want to bring
back? They find them through links from one page to
another all over the Internet.
Imagine a spider crawling along a giant web, always
moving from one string of that web to another, all
connected. If he meets a dead end, that is to say, a site
that has no link onward, it will turn around and head off of
that page looking for the next link to follow.
How often do the spiders crawl?
Once you are indexed it will depend on how often you are
putting up good fresh content and how many sites are
linking to yours.
Before you are indexed you will need to get sites to link to
you that are putting on good fresh content on their sites.
So what happens is the spider sees a page and crawls the
page. If that page has links going out of it to other sites,
4. the spider will follow that link to the page on the next site
and this goes on and on. The spider than will come back
to the same pages that it crawled as long as their fresh
content being put on that page.
A very important thing to remember is that the spider
crawls pages not sites. So the key to getting the spider
to crawl your pages on your site or blog is by getting links
to all the pages on your blog or site that you want to have
indexed.
If you have 30 pages on your website but links only
coming in to your home page it is highly likely that is
where the bot or spider will stop. The food is just not there
for the spider to eat!
This part is already done for you in a lot of ways if you are
really using your blog on Active Rain. Active Rain creates
deep links, lots of spider food. But you must learn to link
internally within your own blog on Active Rain. This is
where you are linking from one post to other posts within
your blog.
If you have a new website or a new outside blog and
want to get indexed quickly here are a few things that
you can do right away to get you indexed:
Active Rain- Blog with highly searched keywords
Performancing.com - this is a great for blogs.
5. Article Directories like EzineArticles.com
You can use article submitting software. This software
automates the process of submitting your articles to
hundreds of directories with just a click.
Yahoo Directory at Dir.Yahoo.com- You can pay
$299 per year to Yahoo to be placed in their directory.
The benefits are worth the cost.
They will review your site within 1 week.
They will guarantee that your site will get indexed in all the
search engines. Your site rankings will get a boost and
your site will be in the Yahoo search index.
Directory Submitter- There are thousands of free
website directories and you can find software that will
do that fast for you. The more directories you submit
to, the more one way links you will get that will be
pointing to your site, which will cause you to rank
higher. Remember, this can not be said enough, it is
all about the links you get!